Junior Kroupi
Agent, Salary, Contract, Club and Profile
France €70mm
Key Facts
Date of birth: 23.06.2006
Nationality: France
Current club: AFC Bournemouth
Position: Centre-Forward
Height: 1.79m
Current market value: €70mm
Represented by: Moussa Sissoko
Main agent: Moussa Sissoko
Reported salary: £1.82m gross per year
Contract expires: 30.06.2030
About
Eli Junior Kroupi is a French centre-forward who plays for AFC Bournemouth and the France U21 national team. A mobile and technically gifted attacker, he combines sharp movement inside the penalty area with composed finishing, intelligent link-up play and the versatility to operate away from the central striker position.
Born in Lorient, Kroupi developed entirely through FC Lorient’s academy and followed his father, former Ivory Coast international Eli Kroupi, into professional football. He made his senior breakthrough as a teenager before producing an outstanding 2024/25 season in Ligue 2.
Bournemouth signed him in February 2025 before immediately loaning him back to Lorient for the remainder of the campaign. Kroupi finished the season as Ligue 2’s leading goalscorer with 22 goals and helped Lorient win the league and return to Ligue 1.
His transition to England was equally impressive. During his first Premier League campaign in 2025/26, Kroupi scored 13 goals in 33 appearances, quickly establishing himself as one of Europe’s most valuable young forwards.
Representation
Main representative: Moussa Sissoko
Representation structure: Independent / personal representation structure
Base: France and London, United Kingdom
Jurisdiction: France, England and international markets
FA registration: FARA1392
Linked with Kroupi since: 2026
Also represents: Ousmane Dembélé, Désiré Doué, Bradley Barcola, Rayan Cherki, Dayot Upamecano and Khvicha Kvaratskhelia
Related agent page: Moussa Sissoko
Kroupi appointed Moussa Sissoko as his representative in 2026 following his breakthrough Premier League season.
Sissoko operates primarily through an independent representation structure rather than a heavily branded multinational agency. He has developed one of the highest-value boutique portfolios in European football, with a particular concentration of elite French and Francophone talent.
Kroupi fits naturally within that portfolio. His combination of age, Premier League production and international potential places him among the most valuable emerging players represented by Sissoko.
The relationship will be particularly important as Bournemouth manage growing interest in Kroupi from clubs competing regularly in the Champions League.
Career timeline
2013: Joined FC Lorient’s academy
2022: Progressed into Lorient’s reserve team
2022/23: Scored regularly in senior reserve football while still only 16
June 2023: Made his FC Lorient first-team debut
2023/24: Became a regular senior attacking option
2024/25: Established himself as one of Ligue 2’s outstanding players
February 2025: Signed permanently for AFC Bournemouth
February 2025: Immediately returned to Lorient on loan
2024/25: Scored 22 Ligue 2 goals
2025: Finished as Ligue 2 top scorer
2025: Named Ligue 2 Player of the Season
2025: Helped Lorient win the Ligue 2 title and promotion
Summer 2025: Joined Bournemouth’s first-team squad
2025: Progressed into the France U21 national team
2025/26: Scored 13 goals in 33 Premier League appearances
2025/26: Finished as Bournemouth’s leading Premier League goalscorer
2026: Appointed Moussa Sissoko as his representative
2026/27: Entered the new season as one of Bournemouth’s most valuable attacking assets
Transfer history
2013 – Joined FC Lorient academy – Youth registration
2022 – FC Lorient academy to Lorient B – Promoted into senior reserve football
2023 – Lorient B to FC Lorient first team – Promoted to the senior squad
2025 – FC Lorient to AFC Bournemouth – Permanent transfer – Reported fee: approximately €13m – Contract until June 2030
2025 – AFC Bournemouth to FC Lorient – Loan until the end of the 2024/25 season
Summer 2025 – Returned to AFC Bournemouth – Integrated into the Premier League squad
Bournemouth moved early to secure Kroupi before his value accelerated significantly. The club agreed his transfer in February 2025 while allowing him to remain with Lorient for the rest of their promotion campaign.
That decision proved highly productive. Kroupi scored 13 goals in his final 13 league appearances after the transfer was agreed and finished the campaign with 22 goals.
His first season in England then demonstrated that his Ligue 2 production could translate to Premier League level. Thirteen league goals as a teenager dramatically increased his market value and established the original transfer as a major recruitment success for Bournemouth.
Playing profile
Kroupi is primarily a centre-forward but can also operate as an attacking midfielder, second striker or from the left side.
His finishing ability is the most developed part of his game. He remains composed inside the penalty area and is capable of scoring from relatively low-touch situations.
Kroupi’s movement is another major strength. He constantly searches for gaps between centre-backs and is particularly effective making curved runs across the defensive line.
Rather than operating purely as a penalty-box striker, he is comfortable dropping deeper to receive possession. His technical quality allows him to connect with attacking midfielders before accelerating back towards goal.
He also carries the ball effectively in transition and possesses enough agility to operate from wider attacking positions.
His right-footed finishing is particularly strong, but his movement and anticipation mean he does not depend on one specific type of chance. He can finish after through balls, combinations, rebounds or quick movements inside the six-yard area.
The combination of goalscoring instinct, mobility and technical quality gives Kroupi the profile of a modern forward capable of eventually playing either as a lone number nine or alongside another striker.
Key strengths
Finishing
Penalty-area movement
Intelligent runs behind defenders
Composure in front of goal
First-touch finishing
Link-up play
Progressive ball carrying
Close control
Attacking versatility
Movement between the lines
Transition threat
High long-term potential
