Dušan Vlahović
Agent, Salary, Contract, Club and Profile
Serbia €35mm
Key Facts
Date of birth: 28.01.2000
Nationality: Serbia
Current club: Free agent
Position: Centre-Forward
Height: 1.90m
Current market value: €35m
Represented by: International Sports Office (ISO)
Main agent: Darko Ristić
Reported salary: Most recent salary at Juventus: €22.2m gross per year
Contract status: Free agent since 01.07.2026
About
Dušan Vlahović is a Serbian centre-forward and Serbia international who is currently a free agent following the expiration of his Juventus contract. A powerful left-footed striker, he is known for his penalty-area movement, physical presence and ability to finish from a variety of positions.
Vlahović established himself as one of Serie A’s most highly rated young forwards during his time with Fiorentina. His prolific goalscoring performances earned him a major move to Juventus in January 2022, where he became the focal point of the club’s attack and scored 68 goals across four and a half seasons.
His Juventus contract expired at the end of June 2026 after the two sides were unable to agree terms on an extension. Vlahović therefore entered the market as one of the most prominent free-agent strikers available in European football.
At international level, he progressed through Serbia’s youth teams before making his senior debut in 2020. He has since become an important member of the national team and has represented Serbia at major international tournaments.
Representation
Main representative: Darko Ristić
Agency role: Executive Director and Licensed Agent
Headquarters: Belgrade, Serbia
Jurisdiction: Serbia and international markets
FIFA licence status: FIFA-licensed football agent
Primary markets: Balkans, Italy, Central Europe, Germany, Austria and wider international football
Linked with Vlahović since: His rise from Serbian football into the European elite
Also represents: Andrej Kostić and a portfolio of players across Serbia and European football
Related agency page: International Sports Office
Vlahović is represented by International Sports Office, a Belgrade-based football agency with a strong network across Serbian and European football.
Darko Ristić is the key figure responsible for Vlahović’s representation and has been closely involved in the major negotiations throughout his career, including his move from Fiorentina to Juventus and subsequent contract discussions.
The Vlahović transfer to Juventus significantly raised ISO’s international profile and demonstrated the agency’s ability to manage high-value negotiations involving elite European clubs.
Career timeline
Early development: Began playing football with Altina Zemun
Later youth development: Played for OFK Beograd and Red Star Belgrade
2014: Joined Partizan’s academy
February 2016: Made his senior debut for Partizan at 16
2015/16: Became one of the youngest players to appear and score for Partizan
2016: Won the Serbian Cup with Partizan
2017: Agreed a move to Fiorentina
2018: Officially joined Fiorentina after becoming eligible for the transfer
2018: Made his Serie A debut
2019: Scored his first Fiorentina goals
October 2020: Made his senior international debut for Serbia
2020/21: Scored 21 Serie A goals and established himself as one of Italy’s leading young strikers
2021: Named Serie A Best Young Player
2021/22: Scored 17 Serie A goals for Fiorentina before leaving in January
January 2022: Joined Juventus
February 2022: Scored on his Juventus debut
February 2022: Scored within the opening minute of his UEFA Champions League debut
2022: Represented Serbia at the FIFA World Cup
2023/24: Won the Coppa Italia with Juventus
2023/24: Finished as one of Serie A’s leading scorers
2025/26: Completed his final season with Juventus
30 June 2026: Juventus contract expired
1 July 2026: Became a free agent
Transfer history
2014 – OFK Beograd to Partizan academy – Youth transfer
2016 – Partizan academy to first team – Promoted to the senior squad
2018 – Partizan to Fiorentina – Permanent transfer – Reported fee: approximately €2m
2022 – Fiorentina to Juventus – Permanent transfer – Reported guaranteed fee: approximately €70m plus bonuses and additional costs – Contract until June 2026
2026 – Juventus departure – Contract expired – Free agent
Vlahović’s move from Fiorentina to Juventus was one of the biggest transfers in Serie A during the 2022 winter window. Juventus committed a total package exceeding €80m when associated costs and potential bonuses were included.
He arrived in Turin after scoring at an exceptional rate for Fiorentina, but Juventus went through significant sporting and managerial instability during much of his time at the club.
Contract negotiations ahead of the summer of 2026 ultimately failed. Juventus wanted to restructure his salary, while Vlahović’s representatives did not accept the proposed terms, resulting in his departure on a free transfer.
Playing profile
Vlahović is primarily a centre-forward and is most effective as the highest attacker in a system built around his penalty-area presence and ability to stretch defensive lines.
His left foot is his primary attacking weapon. He can finish powerfully from central areas, strike first-time opportunities and score from outside the penalty area when defenders give him space.
At 1.90m, Vlahović provides a strong physical reference point. He can compete with centre-backs, protect possession with his back to goal and attack crosses from wide areas.
His movement behind defensive lines is another important quality. Vlahović regularly positions himself on the shoulder of a centre-back before making aggressive runs towards goal.
He can also contribute during attacking build-up by dropping deeper to connect with midfielders and wide players. However, his greatest value remains his ability to occupy the penalty area and convert chances.
Vlahović is also capable from direct free kicks and penalties, providing additional scoring routes beyond open play.
Key strengths
Left-footed finishing
Penalty-area movement
Physical strength
Aerial threat
Runs behind defensive lines
Powerful shooting
First-time finishing
Hold-up play
Direct free kicks
Penalty-taking
Ability to occupy centre-backs
High-volume goalscoring potential
Articles:
