Also known as: SEG International B.V.; SEG Football
Founded: 2000
Headquarters: MediArena 12, 1114 BC Amsterdam–Duivendrecht, Netherlands (offices in Amsterdam, Barcelona, London, Milan, Girona)
Players: ≈390–400 football clients
FIFA/FA registration: FIFA-licensed agents across NL/ES/UK; corporate IDs (Netherlands): KvK 34139303; VAT NL 809288916B01. Key agents include Kees Vos, Kees Ploegsma Jr., Jeroen Hoogewerf (NL), and shareholder Pere Guardiola (ES).
Languages: English, Dutch, Spanish, Italian
Regions covered: 40+ countries with strong footprint in the Netherlands, England, Spain, Italy
SEG Football is one of Europe’s largest multi-sport agencies’ football divisions, founded by Kees Vos and Alex Kroes. With 180+ agents across 40+ countries, SEG combines local presence with in-house legal, marketing and financial teams, representing elite players and coaches and also mediating club-to-club deals. The group states it has completed 2,500+ transfers and contract extensions since 2000.
CEO/Founder: Kees Vos
Co-founder: Alex Kroes
Managing Director / Head of Football: Kees Ploegsma Jr.
Licensed agents (sample): Kees Vos, Kees Ploegsma Jr., Jeroen Hoogewerf, Pere Guardiola
Top players (current):
Cody Gakpo (Liverpool)
Rasmus Højlund (Manchester United)
Daley Blind (Girona)
Sergio Gómez (Real Sociedad)
Mark Flekken (Bayer Leverkusen)
Jaka Bijol (Leeds United)
Rising talents / U23:
Nico O’Reilly (Manchester City)
Notable former clients:
Robin van Persie (now coach)
Coaches/Staff represented (if any):
Erik ten Hag (Head Coach, Bayer Leverkusen)
Robin van Persie (Head Coach, Feyenoord)
Pep Guardiola (business interests handled via Pere Guardiola; Pere is a SEG shareholder)
2025 — Jaka Bijol: Udinese → Leeds United, permanent; five-year contract (to 2030)
2025 — Mark Flekken: Brentford → Bayer Leverkusen, permanent; to 2028
2025 — Erik ten Hag to Bayer Leverkusen (head coach), contract to 2027
2024 — Sergio Gómez: Manchester City → Real Sociedad, permanent
2024 — Joachim Andersen: Crystal Palace → Fulham, permanent; club-record fee reported
2023 — Rasmus Højlund: Atalanta → Manchester United, ~€75m + add-ons; five-year deal (+ option)
2023 — Sofyan Amrabat: Fiorentina → Manchester United, loan with purchase option
2023 — Cody Gakpo: PSV → Liverpool, ~£35–37m; five-and-a-half-year deal
Contract negotiation (players & coaches) and club-to-club mediation
Transfers/loans, renewals and extensions
Image rights, sponsorships & brand partnerships (in-house marketing)
Legal/tax advisory, compliance & dispute support
Performance, analytics & career planning (SEG Performance Lab; external analytics partners)
Relocation, wellbeing, injury/rehab coordination, post-career planning
Clubs engaged via recent deals: Bayer Leverkusen, Leeds United, Fulham, Manchester United, Real Sociedad
Women’s football: FlowSports partnership
Analytics & performance collaborators: SEG Performance Lab; historic collaborations with SciSports
Total transfers completed: Dozens of completed deals and renewals since 2023 (not centrally published)
Deals ≥ €10m: At least three (Højlund, Gakpo, Flekken)
Clients in top-5 leagues: Multiple active clients in Premier League, LaLiga, Bundesliga, Serie A
National team clients: Netherlands, Denmark, Spain, Slovenia among others
Renewal/extension deals: Regularly handled (not centrally disclosed)
SEG blends local scouting and relationship-driven negotiation (180+ agents in 40+ countries) with centralized legal, marketing and financial expertise in Amsterdam. They frequently act as intermediaries for clubs as well as representatives for players/coaches, positioning themselves as data-aware, transparent negotiators focused on long-term career planning.
Under FIFA Football Agent Regulations and national implementations, SEG indicates compliance with licensing and disclosure rules. Commission structures vary by mandate (player vs. club representation) and jurisdiction; specific percentages are negotiated case-by-case.
Disciplinary actions / sanctions: No FIFA/FA disciplinary sanctions publicly recorded against SEG; civil litigation has impacted reputation.
Litigation / disputes: In April 2024 the Amsterdam Court of Appeal ordered SEG to pay Stefan de Vrij ~€5.2m over a disclosure/conflict-of-interest dispute related to his 2018 free transfer to Inter. NL Times
Media sentiment: Mixed—positive on deal-making/scale; periodic criticism regarding dual-representation optics (e.g., Manchester United dealings).
Industry recognition as a leading European football agency; significant market footprint (40+ countries, 2,500+ deals).
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