You First — Sports & Entertainment
Multi-Sport Brandbuilders
Spain €500mm
Key Facts
Also known as: You First Sports; U1st Sports S.A.
Founded: 2002
Headquarters: Madrid, Spain (registered HQ: C/ Colombia 12; operating address: Calle Uruguay 3 (bis), 28016)
Players: ≈ 400 (119 in top-tier leagues; total squad MV ≈ €500.9m)
FIFA/FA registration: Multiple FIFA-licensed agents across Spain, Italy, Austria, Belgium, Turkey, UK (e.g., David Aranda — Spain; Thomas Böhm — Austria; Alessandro Favaro — Italy; Miguel Alfaro — Italy; Tom De Mul — Belgium)
Languages: Spanish, English, Italian, German, French, Portuguese, Turkish
Regions covered: Europe (Spain, UK, Germany, Italy, France, Austria, Belgium, Lithuania), North America, South America, Africa (Senegal), Australia, Turkey
Instagram: https://www.instagram.com/TeamYouFirst/
LinkedIn: https://www.linkedin.com/company/teamyoufirst/
X: https://x.com/TeamYouFirst
About
You First is a global talent agency focused on football, basketball, padel and broader sports/entertainment, combining athlete representation with brand services (data & insights, creative/content, digital, events, influencer marketing). The firm entered Forbes’ top-10 sports talent agencies in 2022 and, in December 2024, joined Gersh—continuing to operate from Madrid under CEO & Co-founder Juan Aísa. Football operations span 28 countries with 100+ players in top leagues and clients from 40 nationalities.
Key People
CEO/Founder: Juan Aísa (continues to lead post-Gersh acquisition)
Managing Director / Head of Football: Álvaro Torres Calderón (Worldwide Football Managing Director)
Licensed agents (sample):
David Aranda — FIFA licensed (Spain)
Thomas Böhm — FIFA licensed (Austria)
Alessandro Favaro — FIFA licensed (Italy)
Miguel Alfaro — FIFA licensed (Italy)
Tom De Mul — FIFA licensed (Belgium)
Client Roster
Top players (current):
Fabián Ruiz (Paris Saint-Germain)
Alexia Putellas (FC Barcelona Femení)
Gerard Moreno (Villarreal CF)
Christoph Baumgartner (RB Leipzig)
Nicolas Seiwald (RB Leipzig)
Noah Okafor (AC Milan)
Cucho Hernandez (Real Betis)
Julen Agirrezabala (Valencia)
Marco Friedl (Werder Bremen)
Zeno Van Den Bosch (Royal Antwerp)
Ferran Jutgla (Celta de Vigo)
Kike Salas (Sevilla FC)
Raul Moro (Ajax Amsterdam)
Philipp Treu (Freiburg)
Christos Mandas (Lazio)
Rising talents / U23:
Álex Jiménez (Bournemouth)
Mikel Jauregizar (Athletic Club)
Chemsdine Talbi (Sunderland)
Christos Mandas (Lazio)
Notable former clients: Not publicly disclosed by the agency.
Coaches/Staff represented (if any):
Luis de la Fuente (Spain men’s national team head coach)
Imanol Alguacil (Al-Shabab head coach)
Jagoba Arrasate (RCD Mallorca head coach)
Gerhard Struber (Bristol City head coach)
Notable Deals
2025 — Julen Agirrezabala: Athletic Club → Valencia CF (loan with option to buy; fee undisclosed; one-season loan)
2024 — Alexia Putellas: FC Barcelona contract renewal to 2026 (+ option to 2027)
2023 — Christoph Baumgartner: TSG Hoffenheim → RB Leipzig (~€25.5m; long-term deal)
2023 — Nicolas Seiwald: RB Salzburg → RB Leipzig (~€20m; long-term deal)
2022 — Fabián Ruiz: Napoli → Paris Saint-Germain (multi-year contract; reported ~€23m)
Services
Player services: Contract negotiation, transfers/loans, renewals, image rights & sponsorships, PR/branding, content & social, legal/tax coordination, relocation & family support, performance/analytics, wellbeing & injury case management, post-career planning.
Brand services: Data & consulting, creative, content production, digital & performance marketing, events, influencer marketing.
Rights-holder services: Content plus data & insights/YouTube channel management.
Partner Network
Integrated/affiliated entities: Goodform (sports data & insight; majority stake acquired 2022), Mothership (gaming/digital), A-Group (Belgium; football), BePlayer (women’s football).
Club/league & brand collaborations via the agency’s marketing arm (examples include Formula 1 and major global brands).
Track Record (last 3 seasons)
Total transfers completed: Not centrally published; active across top-five and additional first divisions with 119 first-tier clients.
Deals ≥ €10m: At least 3 publicly reported (Baumgartner, Seiwald, others).
Clients in top-5 leagues: Not broken out publicly; benchmark - 100+ in top leagues globally, 119 in first tiers.
National team clients: Multiple (Spain, Austria, etc., incl. Spain men’s head coach).
Renewal/extension deals: Alexia Putellas (2024), Gorka Guruzeta (Athletic Club, 2024).
Approach & Philosophy
A global, multi-disciplinary model: on-the-ground FIFA-licensed agents with local knowledge, backed by in-house data & insights, content and brand teams. Player development and career management are treated holistically, with bespoke service stacks and an emphasis on long-term value (sporting plus commercial). Negotiations are conducted by senior, jurisdiction-specific leads to align with league/NFA rules while leveraging the agency’s scale.
Fees & Transparency
Commission structures and fee caps follow applicable FIFA/national association rules and local law; terms vary by jurisdiction, contract type (club-to-club vs. player services), and whether single- or dual-representation applies (explicit written consent required for the latter). Specific percentages are negotiated case-by-case and are not publicly listed by the agency.
Compliance & Reputation
Disciplinary actions / sanctions: None publicly noted for the agency.
Litigation / disputes: No material, public football-related disputes identified.
Media sentiment: Positive/neutral—recognised by Forbes (Top 10 in 2022) and cited as a leading European multi-sport agency; integration into Gersh in 2024 further elevated profile.
Awards/Recognition
Forbes “Most Valuable Sports Agencies” Top 10 (2022).
