World Soccer Agency (WSA) - Alessandro Lucci
Elite Italian Representation
Italy €235mm
Key Facts
Also known as: W.S.A. Srl; World Soccer Agency
Founded: 2002
Headquarters: Piazzale delle Belle Arti 6, 00196 Rome, Italy (offices: Milan; London; Rio de Janeiro; Montevideo)
Players: 48 (16 in top-tier leagues) • Total market value ≈ €235m
FIFA/FA registration: FIGC/FIFA-licensed agents (owner Alessandro Lucci; licensed team operating in Italy and the UK)
Languages: Italian, English, Spanish, Portuguese
Regions covered: Europe (Italy, UK); South America (Brazil, Uruguay)
Email: info@studiowsa.com
Instagram: https://www.instagram.com/worldsocceragency/
LinkedIn: https://www.linkedin.com/company/world-soccer-agency/
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About
World Soccer Agency is a Rome-based boutique founded by Alessandro Lucci in 2002. WSA manages elite and emerging talent with a strong Serie A and Premier League footprint and a cross-Atlantic presence through offices in London, Rio de Janeiro and Montevideo. The agency’s model is “360°” representation—contracting, legal, marketing and career strategy—built around a player-first, detail-driven approach. Historic marquee clients include Bonucci, Cuadrado, Florenzi and Džeko, with a current roster led by top internationals.
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Key People
CEO/Founder: Alessandro Lucci — Owner; FIFA/FIGC-licensed agent (FIFA since 2003)
Co-founder and GM WSA: Alessandro Lelli
CEO South America/Football Agent: Sergio Santos Serginho
CEO UK/Football Agent: Alessio Ceccarelli
Licensed agents: Salvatore Basile; Francesco Di Simio; Riccardo Casali; Dušan S. Mihajlović
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Client Roster
Top players (current):
Dejan Kulusevski [Tottenham Hotspur]
Riccardo Calafiori [Arsenal]
Marco Carnesecchi [Atalanta]
Moise Kean [Fiorentina]
Luis Muriel [Orlando City]
Matías Vecino [Lazio]
Filip Kostič [Juventus]
Davide Zappacosta [Atalanta]
Alessandro Florenzi [Without club]
Edin Džeko
Rising talents / U23:
Antonio Raimondo [Frosinone]
Niklas Pyyhtiä [Modena]
Marco Palestra [Atalanta]
Mattia Liberali [Catanzaro]
Filippo Pagnucco [Juventus Next Gen]
Notable former clients:
Leonardo Bonucci [retired]
Mirko Vučinić [retired]
Juan (Roma/Brazil) [retired]
Coaches/Staff represented (if any):
Vincenzo Montella [Head Coach, Turkey national team]
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Notable Deals
2024 — Riccardo Calafiori: Bologna → Arsenal; reported
£42m (€49m); five-year contract to 2029.2024 — Moise Kean: Juventus → Fiorentina; €13m + up to €5m add-ons; contract to 2029.
2024 — Luis Muriel: Atalanta → Orlando City SC; Designated Player; three-year deal to 2026.
2023 — Dejan Kulusevski: Juventus → Tottenham Hotspur (permanent after loan); ~€30m; contract to 2028.
2025 — Matías Vecino: Lazio renewal to 2026 (option to 2027).
2017 — Leonardo Bonucci: Juventus → AC Milan; ~€42m; five-year contract.
2015 — Juan Cuadrado: Fiorentina → Chelsea; ~€31m; long-term deal.
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Services
Contract negotiation & renewals
Domestic/international transfers & loans
Image rights, endorsements & brand partnerships
Legal/tax coordination; immigration/relocation support
PR/communications & 360° marketing
Performance planning, analysis support & wellbeing care
Post-career planning and education pathways
Partner Network
Clubs & academies: Arsenal, Tottenham Hotspur, Atalanta, Fiorentina, Lazio, Bologna, Orlando City, among others.
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Track Record (last 3 seasons)
Total transfers completed: Dozens across Serie A, Premier League, Süper Lig and MLS
Deals ≥ €10m: Multiple (Calafiori; Kean; Kulusevski)
Clients in top-5 leagues: Regular presence in Premier League and Serie A
National team clients: Italy, Sweden, Uruguay, Colombia (among others)
Renewal/extension deals: Several (e.g., Vecino to 2026 + option)
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Approach & Philosophy
WSA is relationship-led and analytics-aware: meticulous dossier work, rapid execution and strict confidentiality, with the athlete placed at the center of every decision. The agency favors clear career mapping—staged moves, contractual stability and fit with coach/tactical model—while negotiating assertively to protect sporting and commercial value.
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Fees & Transparency
Typical market ranges: player-side 3–5% of gross salary; club-side up to ~10% of transfer compensation (jurisdiction-dependent). Dual representation only with informed written consent. WSA operates in line with FIFA/FIGC rules and applicable national regulations, adapting to evolving FFAR implementations across countries.
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Compliance & Reputation
Disciplinary actions / sanctions: None publicly recorded for the agency.
Litigation / disputes: Periodic media scrutiny around broader club investigations in Italy; no public sanctions against WSA.
Media sentiment: Positive-to-neutral—recognized for high-value deals and long-standing presence at the elite level.
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Awards/recognition
Italian Sport Awards “Best Sports Agent” (2014)
Globe Soccer Awards nominee, Best Agent (2017)
