Also known as: Unique; USM + ISMG (legacy brands)
Founded: 2021 (merger of London-based Unique Sports Management and Germany’s International Sports Management)
Headquarters: 20 Bridge Road, Hunton Bridge, Kings Langley WD4 8RE, United Kingdom — plus offices in Manchester, Barcelona and Karlsruhe
Players: ≈ 600 represented; more than 350 valued above £1 billion
FIFA/FA registration: Multiple FA-licensed agents (e.g., Will Salthouse, Marlon Fleischmann, Barry Whelan) and DFB-licensed agents led by Gordon Stipic-Wipfler
Languages: English, German, Spanish, Italian, French
Regions covered: UK & Ireland, DACH, Spain, France, Italy, Middle East, Scandinavia, North & South America
Unique Sports Group is a top-five global football agency formed by the 2021 USM-ISMG merger. With cumulative transaction values beyond £1 billion and deals in 12 countries, USG offers “360°” player management from academy to retirement, combining Premier-League expertise with a strong Bundesliga footprint and growing women’s and cricket divisions.
Will Salthouse – Founder & CEO
Gordon Stipic-Wipfler – Joint CEO, Europe
Steve Hitchen – Director of Football (former Tottenham sporting director)
Licensed agents (sample): Marlon Fleischmann, Barry Whelan, Alejandro Boesch
Top players (current)
Anthony Gordon (Newcastle United)
Marc Guéhi (Crystal Palace)
Brennan Johnson (Tottenham Hotspur)
Hakan Çalhanoğlu (Inter Milan)
Aaron Wan-Bissaka (West Ham United)
Rising talents / U23
Ethan Nwaneri (Arsenal)
Lewis Miley (Newcastle United)
Taylor Harwood-Bellis (Southampton)
Malick Thiaw (AC Milan)
Notable former clients
Reece James (Chelsea)
Phil Foden (Manchester City)
Coaches/Staff represented
Richie Wellens (manager)
Conor Hourihane (manager)
Steve Hitchen (sporting-director advisory)
2025 – Jhon Durán: Aston Villa → Al-Nassr, €77–83 m, 5½-year contract
2024 – Aaron Wan-Bissaka: Manchester United → West Ham, ~£15 m, seven-year deal
2023 – Anthony Gordon: Everton → Newcastle, £40 m + add-ons, long-term contract
2023 – Brennan Johnson: Nottingham Forest → Tottenham, £47.5 m, six-year deal
2022 – Reece James: Chelsea extension to 2030 (club-record salary for a defender)
2021 – Marc Guéhi: Chelsea → Crystal Palace, £18 m, five-year deal
2021 – Hakan Çalhanoğlu: AC Milan → Inter Milan (Bosman/free)
Contract negotiation & renewals
Domestic & international transfers / loans
Image rights & commercial sponsorship
PR, branding & social-media content
Legal, tax & immigration support
Data-driven performance analytics & video scouting
Well-being: nutrition, mental health, injury & rehab care
Concierge, relocation & family services
Strong relationships with Premier League, Bundesliga and La Liga clubs (e.g., Chelsea, Crystal Palace, Tottenham, Inter, Barcelona)
Links to elite academies in England & Germany
Backed by Velocity Capital (strategic private-equity investor, 2025)
Specialist lawyers, physios, nutritionists and marketing agencies
Total transfers completed: 300+ across 12 countries
Deals ≥ €10 m: ~35 (including Durán, Gordon, Johnson)
Clients in top-5 leagues: 120+
National-team clients: 60+ senior internationals
Renewal/extension deals: 70+ (e.g., Reece James, Jacob Ramsey, Odilon Kossounou)
USG blends relationship-driven representation with data-first recruitment. In-house analysts identify tactical fits, while former club scouts led by Steve Hitchen engage sporting directors early in decision cycles. Player pathways emphasise gradual first-team exposure through strategic loans and early brand-building under the #BeUnique banner.
Commissions typically 5–7 % of gross contract; aligns with FIFA’s pending 6 % cap for single-party representation
Dual representation allowed with written consent, capped at 10 %
Image-rights deals invoiced through client SPVs; expenses re-charged at cost with quarterly statements
Disciplinary actions / sanctions: None publicly recorded
Litigation / disputes: No major court cases; active in industry challenge to FIFA fee-cap proposals
Media sentiment: Generally positive for talent pipeline; some scrutiny over private-equity stake and consolidation
Awards / recognition: Forbes 2025 Top-5 Global Football Talent Agencies; ranked fifth by squad market value on Transfermarkt
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