Sports&Life
Spanish Media Powerhouse
Spain €60mm
Key Facts
Also known as: Sports&Life + NSN; Agency by Sports & Life S.L.
Founded: 2011 (NSN group origin; Sports&Life brand used for representation activity)
Headquarters: Via Augusta 17, Principal, 08006, Barcelona, Spain
Offices also in Tokyo (Japan), Mexico and UAE
Players: 30+ (1) | Total market value: €60mm
FIFA/FA registration: Not publicly disclosed (individual agent licence IDs not consistently published on accessible sources)
Languages: Spanish; English (not formally disclosed)
Regions covered: Spain; EU; selective international markets (Poland, Portugal, Japan, Gibraltar, Peru)
Email: hellobcn@wearensn.com
Instagram: https://www.instagram.com/sportsandlife_nsn/
Instagram NSN: https://www.instagram.com/weare_nsn/
LinkedIn: https://www.linkedin.com/company/wearensn/
About
Sports&Life is a Spain-based football representation brand linked publicly to the wider NSN sports marketing group, co-founded by Andres Iniesta, which presents itself as a 360° agency spanning marketing and athlete management. The operation is best evidenced through player-agent listings on player profiles and repeated mentions in Spanish football coverage tied to contract renewals and squad-building in Spain’s professional and semi-pro tiers. The footprint mixes elite visibility (LaLiga level) with a long tail of development players across Spain, plus occasional international placements.
Key People
Joel Borràs – President & Co-Founder (NSN / Never Say Never)
Listed publicly as President & Co-Founder on NSN’s “About us” page.
LinkedIn: https://es.linkedin.com/in/joel-borr%C3%A0s-726b903
Contacts: Public-facing brand channel: @sportsandlife_nsn
Andrés Iniesta – Co-Founder (NSN / Never Say Never)
Listed publicly as Co-Founder on NSN’s “About us” page.
Football-related: ex-professional footballer - Barcelona and World Cup winner with Spain.
LinkedIn: https://ae.linkedin.com/in/iniesta
Contacts: Public-facing brand channel: @sportsandlife_nsn
Emilio Rabasa – Global CEO (NSN / Never Say Never)
Listed publicly as Global CEO on NSN’s “About us” page.
LinkedIn: https://mx.linkedin.com/in/emilio-rabasa-4b704816b
Contacts: Public-facing brand channel: @sportsandlife_nsn
Carlos Rodés – Head of Guava NSN (NSN / Never Say Never)
Listed publicly as Head of Guava NSN on NSN’s “About us” page.
LinkedIn: https://es.linkedin.com/in/carlosrodes
Contacts: Public-facing brand channel: @sportsandlife_nsn
Pol Rodríguez – COO & Co-Founder (NSN / Never Say Never)
Listed publicly as COO & Co-Founder on NSN’s “About us” page.
LinkedIn: https://es.linkedin.com/in/pol-rodr%C3%ADguez-i-morat%C3%B3-0a76812b
Contacts: Public-facing brand channel: @sportsandlife_nsn
Michel Martín – Global Dev Director & Co-Founder (NSN / Never Say Never)
Listed publicly as Global Dev Director & Co-Founder on NSN’s “About us” page.
LinkedIn: https://es.linkedin.com/in/michel-martin-9178b6105
Contacts: Public-facing brand channel: @sportsandlife_nsn
Sufiel Abdelkader – Football Director & Co-Founder (NSN / Never Say Never)
Listed publicly as Football Director & Co-Founder on NSN’s “About us” page.
Football-related: Football Director.
LinkedIn: https://es.linkedin.com/in/sufiel-abdelkader-6126b3174
Contacts: Public-facing brand channel: @sportsandlife_nsn
Ayman Dbouk – Head of EMEA Sports Biz. & Football (NSN / Never Say Never)
Listed publicly as Head of EMEA Sports Biz. & Football on NSN’s “About us” page.
Football-related: role explicitly includes Football.
LinkedIn: https://es.linkedin.com/in/aymandbouk/en
Contacts: Public-facing brand channel: @sportsandlife_nsn
Jordi Ortiz – Co-founder / Executive (NSN group)
Listed publicly as co-founder and in an executive capacity within NSN.
Contacts: Public-facing brand channel: @sportsandlife_nsn
LinkedIn: (not found with enough confidence to link the correct profile)
José Ramírez – Executive (NSN group)
Listed publicly as CSO within NSN group materials.
Contacts: Public-facing brand channel: @sportsandlife_nsn
Gabriel Molina – Spain Scouting Area / Agent
Sergio Martinez – Sports Scout
Licensed agents: Not consistently disclosed with licence IDs on accessible public sources.
Client Roster
Top players and talents (current):
Brahim Díaz (Real Madrid) – 03.08.1999
Patrick Soko (UD Almería) – 31.10.1997
Javi Ontiveros (Cádiz CF) – 09.09.1997
Sergi Samper (Motor Lublin) – 20.01.1995
Izan Merino (Málaga CF) – 15.04.2006
Kevin Medina (Córdoba CF) – 26.02.2001
Dani Sánchez (Málaga CF) – 14.01.2000
Isma Ruiz (Córdoba CF) – 14.02.2001
Samu Vázquez (Hércules CF) – 02.04.2001
Cristian Rodríguez (AD Ceuta FC) – 15.03.1996
Samu Becerra (Rayo Vallecano B) – 01.06.2006
Dani Romera (CD Arenteiro) – 23.08.1995
Mario García (Zamora CF) – 23.07.1997
Borja Martínez (AD Alcorcón) – 02.03.1994
Mohamed Hamdoune (Betis Deportivo Balompié) – 24.05.2004
Iomar Vidal (Antequera CF) – 21.05.1999
Jordi Escobar (Avs Futebol) – 10.02.2002
Mitsuki Hidaka (Vissel Kobe) – 11.05.2003
Leo Osaki (Hokkaido Consadole Sapporo) – 08.07.1991
Diego Talaverón (Linares Deportivo) – 27.02.2002
Notable former clients:
Andrés Iniesta (Retired) – 11.05.1984
Coaches/Staff represented (if any):
No verified public roster found on accessible sources.
Notable Deals
2025 – Jordi Escobar: moved to Avs Futebol, permanent transfer; contract to 30.06.2028 (fee undisclosed).
2025 – Kevin Villodres Medina: moved to Córdoba CF, permanent transfer; contract to 30.06.2027 (fee undisclosed).
2025 – Dani Romera: moved to CD Arenteiro, permanent transfer; contract to 30.06.2026 (fee undisclosed).
2025 – Borja Martínez: moved to AD Alcorcón, permanent transfer; contract to 30.06.2026 (fee undisclosed).
2025 – Mario García Parada: moved to Zamora CF, permanent transfer; contract to 30.06.2026 (fee undisclosed).
2025 – Dawda Dambelleh: moved to CD Coria, permanent transfer; contract to 30.06.2026 (fee undisclosed).
2025 – Santi Borikó: loan to Arenas Club from CD Castellón B; contract to 30.06.2026 (loan).
2025 – Iomar Vidal: loan to Antequera CF from AD Ceuta FC; contract to 30.06.2026 (loan).
2025 – Jeisson Martínez: moved to Deportivo Binacional; contract to 31.12.2025 (fee undisclosed).
2024 – Sergi Samper: moved to Motor Lublin; contract to 30.06.2026 and extension logged 30.05.2025 (fee undisclosed).
Fees shown are indicative estimates (not official).
Services
Player representation (contracts, renewals, release clauses)
Transfers and loans (domestic Spain focus with selective international routes)
Career planning for development players (B teams, semi-pro tiers, stepping-stone clubs)
Brand and sponsorship coordination via NSN marketing capability
Partner Network
Marketing/brand work aligned with NSN group’s “360°” positioning across sports marketing and athlete management.
Club pathways evidenced by placements across Spain (Segunda/Primera RFEF), Portugal, Poland, Japan, and Gibraltar.
Track Record (last 3 seasons)
Total transfers completed (since 01.07.2023): 19
Examples: Samper to Motor Lublin (2024), Escobar to Avs Futebol (2025), Ontiveros to Cádiz (2024), Medina to Córdoba (2025), Romera to Arenteiro (2025).Loans arranged (since 01.07.2023): 2
Borikó to Arenas Club (loan, 2025); Vidal to Antequera CF (loan, 2025).Deals ≥ €10m: 0 (verified in last 3 seasons)
No accessible public evidence of ≥€10m fees for the tracked 2023–2025 moves.Clients in top-5 leagues (current): 1
Brahim Díaz (Real Madrid).National team clients (current): 1 (senior)
Brahim Díaz (Morocco call-up status shown on profile).Renewal/extension deals (logged): 5
Isma Ruiz (15.05.2025), Izan Merino (20.05.2025), Dani Sánchez (19.05.2025), Sergi Samper (30.05.2025), Xavi Espart (11.08.2025).
Fees shown are indicative estimates (not official).
Approach & Philosophy
Sports&Life appears to operate as a hybrid model: a football representation arm backed by a broader sports marketing group (NSN), which positions itself around integrated athlete management and brand-building. On the football side, the roster shape suggests a “pathway” strategy – heavy Spain-based development coverage (including B teams) with selective international placements where minutes and visibility can be accelerated.
Fees & Transparency
No public fee card or commission policy was found on accessible sources for Sports&Life. In practice, football representation typically follows written mandates/representation agreements, and may involve single or dual representation depending on jurisdictional permissions and competition rules.
Compliance & Reputation
Disciplinary actions / sanctions: No verified public sanctions found.
Litigation / disputes: No specific public disputes found in reviewed coverage.
Media sentiment: Neutral to positive – coverage linked to clients is generally matter-of-fact (contracts/renewals and squad updates), without controversy narratives.
Awards/recognition
No verifiable awards or industry recognitions found on accessible public sources during research.
