Sportlink Agency
Saudi Talent Hub
Saudi Arabia €20mm+
Key Facts
Founded: Not publicly disclosed (active at least since late 2010s)
Headquarters: Olaya Road, AlMuruj Neighborhood, Riyadh 12281, Saudi Arabia
Players: 40+ (28 in 1st tier) – Total market value approx. €20mm+
FIFA/FA registration: Licensed intermediaries registered with Saudi Arabian Football Federation (SAFF) and FIFA via individual agents
Languages: Arabic, English
Regions covered: Saudi Arabia, Gulf region, wider Middle East
Email: info@sportlink.com.sa
Instagram: https://www.instagram.com/sport.link
LinkedIn: https://www.linkedin.com/company/sport-link-agency/
About
Sportlink Agency is a Riyadh–based sports marketing and player–management agency focused primarily on Saudi and Gulf football. The group represents a mix of Saudi Pro League stars, Saudi internationals and elite youth prospects, handling both club careers and commercial opportunities. The agency is heavily involved in domestic transfers within Saudi Arabia while increasingly structuring long–term projects for national–team level players. Its differentiator is a strong integration with Saudi clubs’ talent pathways and a focus on end–to–end support, from academy age to full international level.
Key People
CEO/Founder:
Yazeed Al–Nemer – Executive Director and co–founder, leads strategic direction and club relationships.
Managing Director / Head of Football:
Mohammed Al–Nemer – Executive Director, oversees football operations, key client management and negotiations with Saudi Pro League clubs.
Licensed agents/scouts:
Ahmed Bashir – Licensed intermediary working under Sportlink Agency structure.
Hasan Aqeel – Scout
Additional licensed Saudi intermediaries registered with SAFF and FIFA, acting on specific players and projects (names not all publicly disclosed).
Client Roster
Top players (current):
Firas Al–Buraikan (Al–Ahli SFC) – Date of birth: 14 May 2000
Musab Al–Juwayr (Al–Qadsiah FC) – Date of birth: 20 June 2003
Salem Al–Dawsari (Al–Hilal SFC) – Date of birth: 19 August 1991
Moteb Al–Harbi (Al–Hilal SFC) – Date of birth: 19 February 2000
Turki Al–Ammar (Al–Qadsiah FC) – Date of birth: 24 September 1999
Saad Balobaid (Al–Shabab FC – on loan from Al–Ahli SFC) – Date of birth: 27 January 2000
Waleed Al–Ahmad (Al–Taawoun FC) – Date of birth: 3 May 1999
Ziyad Al–Johani (Al–Ahli SFC) – Date of birth: 11 November 2001
Fahad Al–Rashidi (Al–Ahli SFC) – Date of birth: 16 May 1997
Ziyad Al–Ghamdi (Al–Ettifaq FC) – Date of birth: 16 February 2005
Amar Al–Yuhaybi (Al–Ahli SFC U21) – Date of birth: 3 March 2006
Abdulelah Al–Jaafari (Al–Diraiyah FC) – Date of birth: 5 June 2005
Montadhar Al–Shqaq (Al–Fateh SC U21) – Date of birth: 6 September 2005
Sultan Al–Essa (Al–Hazem SC U21) – Date of birth: 20 October 2006
Battal Al–Harthi (Al–Hazem SC U21) – Date of birth: 17 November 2005
Hassan Idris (Al–Hazem SC U21) – Date of birth: 20 September 2005
Rayan Al–Ghamdi (Al–Hilal SFC U21) – Date of birth: 3 January 2006
Yasser Al–Dhafiri (Al–Qadsiah FC U19) – Date of birth: 27 April 2007
Hamza Al–Harbi (Al–Riyadh SC U19) – Date of birth: 1 January 2008
Thamer Al–Dhafeeri (Al–Riyadh SC U21) – Date of birth: 15 January 2006
Meshary Sanyor (Al–Qadsiah FC U21) – Date of birth: 26 June 2005
Experienced pros & squad players:
Keshim Al–Qahtani (Al–Zulfi SFC) – Date of birth: 3 May 2000
Abdullah Al–Fahad (Abha Club) – Date of birth: 15 June 1994
Meshal Al–Mutairi (Abha Club) – Date of birth: 25 March 1999
Mohammed Al–Dawsari (Al–Raed) – Date of birth: 11 January 1999
Waleed Al–Ahmad (Al–Taawoun FC) – Date of birth: 3 May 1999
Safwan Al–Johani (Al–Tai FC) – Date of birth: 18 October 2004
Abdullah Al–Anazi (Al–Fateh SC) – Date of birth: 16 September 2007
Coaches/Staff represented (if any):
No senior head coaches listed as primary clients; Sportlink’s portfolio is overwhelmingly player–focused, with occasional involvement around fitness and performance staff on specific projects.
Notable Deals
2024 – Moteb Al–Harbi from Al–Shabab to Al–Hilal – High–profile transfer for a reported multi–million–euro fee, consolidating Al–Hilal’s push to secure top domestic full–backs on a long–term contract to 2029.
2025 – Saad Balobaid from Al–Ahli to Al–Shabab – Loan move for the highly rated left–back, handled under Sportlink representation, with Al–Ahli retaining long–term rights.
2025 – Musab Al–Juwayr from Al–Hilal to Al–Qadsiah – Permanent transfer of one of Saudi Arabia’s top young midfielders, including a long–term deal and a key creative role at Al–Qadsiah.
2023 – Firas Al–Buraikan from Al–Fateh to Al–Ahli – Major attacking signing for Al–Ahli; by 2025 his market value had risen to about €4.5m with Sportlink as agent of record.
2023–2025 – Turki Al–Ammar to Al–Qadsiah and subsequent extensions – Central midfield cornerstone move with further contract work as Al–Qadsiah built a promotion–contending squad.
2023–2025 – Renewals for Salem Al–Dawsari with Al–Hilal – High–visibility contract work for one of Asia’s biggest stars and two–time AFC Player of the Year.
2023–2025 – Multiple domestic moves and extensions for players such as Waleed Al–Ahmad (Al–Taawoun), Abdullah Al–Fahad and Meshal Al–Mutairi (Abha), supporting squad building in Saudi Pro League and First Division.
Services
Contract negotiation and renegotiation (club deals, bonuses, options)
Domestic and regional transfers, loans and structured pathways within Saudi and Gulf leagues
Image rights structuring and sponsorship deals with local and regional brands
PR and branding support, including content around national–team appearances and awards
Legal and tax coordination in cooperation with Saudi law firms and accountants
Relocation and lifestyle support for moves within Saudi Arabia
Performance analysis support via trusted analysts and club data teams
Wellbeing and injury management coordination (doctors, physios, specialists)
Post–career planning and education for selected senior players
Partner Network
Clubs: Close working relationships with leading Saudi clubs such as Al–Hilal, Al–Ahli, Al–Qadsiah, Al–Shabab, Abha, Al–Hazem and others through repeated transfer and renewal activity.
Academies and youth teams: Al–Hilal and Al–Ahli youth systems, Saudi youth national teams (U17, U19, U20) from which many clients emerge.
Scouts and analysts: Domestic network tracking emerging Saudi talent in regional and youth competitions.
Legal and compliance partners: Saudi legal and corporate–services firms that assist with contracts and regulatory matters.
Marketing & commercial partners: Local sponsors and brands active in Saudi Pro League and national–team marketing.
Track Record (last 3 seasons)
Total transfers completed: Around 15–20 domestic transfers or loans involving Sportlink–represented players since 2023
Deals ≥ €10m:
At least 1 – Moteb Al–Harbi to Al–Hilal, widely reported as a fee above €20m
Clients in top–5 European leagues: 0 (portfolio is almost entirely Saudi– and Gulf–based)
National team clients: 6+ current or recent Saudi internationals – including Salem Al–Dawsari, Firas Al–Buraikan, Turki Al–Ammar, Moteb Al–Harbi, Saad Balobaid and Musab Al–Juwayr
Renewal/extension deals: Multiple club renewals for key names such as Salem Al–Dawsari at Al–Hilal and core squad players at Al–Ahli and other Saudi clubs
Approach & Philosophy
Sportlink’s core philosophy is to build careers around the Saudi ecosystem – national teams, Saudi Pro League and ambitious First Division clubs – instead of chasing short–term moves abroad at any cost. The agency closely tracks the Saudi youth–national team pipeline and club academies, moving players step–by–step from U17 and U19 squads into competitive first–team environments.
On the negotiation front, Sportlink positions itself as a structured, data–aware counterpart for clubs. While much of the analytics work is done inside clubs, the agency understands minutes, positional depth and tactical fit, using that knowledge to push for realistic but ambitious roles, especially for younger clients. The tone with clubs is collaborative rather than confrontational, which fits the relationship–driven Saudi market while still securing strong economic terms for players.
Fees & Transparency
Commission structure:
Typically aligned with FIFA’s general intermediary guidelines (roughly 3–10 % of player gross salary, varying by deal size and complexity), negotiated individually per contract.
Dual representation:
In line with common practice in Saudi domestic transfers, club and player dual–representation can occur, but details are not publicly listed; Sportlink works within SAFF and FIFA regulations.
Image rights:
Handled on a case–by–case basis, especially for high–profile players like Salem Al–Dawsari and Firas Al–Buraikan, with separate commercial agreements and sponsor activations.
Expenses:
No detailed public breakdown; standard practice is that scouting, travel and legal costs are either covered by agency margins or pre–approved with clients before billing.
Compliance & Reputation
Disciplinary actions / sanctions:
No public disciplinary actions, bans or major regulatory sanctions against Sportlink Agency or its named intermediaries could be found as of December 2025.
Litigation / disputes:
No high–profile legal disputes involving Sportlink have been reported in mainstream or trade media; any minor contractual issues appear to have been handled privately.
Media sentiment:
Positive to neutral – the agency is generally portrayed as a key player in the modernisation of Saudi player management, particularly through high–profile deals like Moteb Al–Harbi’s move to Al–Hilal and the continued prominence of Salem Al–Dawsari and Firas Al–Buraikan.
Awards/recognition
Indirect recognition via clients:
Salem Al–Dawsari winning AFC Player of the Year for the second time in 2025, while represented by Sportlink, significantly raised the agency’s profile in Asian football.
Multiple Sportlink players are regular call–ups for Saudi Arabia at senior and youth levels, reflecting the agency’s strong footprint in the national–team setup.
