SportBusiness Uruguay SRL
Uruguayan Talent Specialists

Uruguay

€23mm

Key Facts

Founded: Not publicly disclosed (active as sports company since at least 2007)
Headquarters: Montevideo, Uruguay
Players: 35+ (1st tier: 28) – Total market value: approx. €23mm
FIFA/FA registration: FIFA Football Agents representation via Pablo Adrian Rivero
Languages: Spanish
Regions covered: Uruguay, South America (Chile, Paraguay, Bolivia), selected moves to Europe and Middle East (Argentina, Cyprus, Bahrain)
Email: Not publicly disclosed (primary contact via social media)
Instagram: https://www.instagram.com/sportbusiness.uy
LinkedIn: https://www.linkedin.com/in/pablo-rivero

About

SportBusiness Uruguay SRL was founded by Pablo Adrian Rivero is a Montevideo-based football agency focused on representing Uruguayan and regional South American talent, with a strong footprint in the domestic Primera División and neighbouring markets. Their roster blends established professionals with a fast-growing core of U23 prospects, complemented by a small but influential group of head coaches. The agency emphasises long-term guidance and the permanent growth of its players and has progressively expanded its placement network into Chile, Paraguay, Bolivia, Argentina, Cyprus and Bahrain.

Key People

• CEO / Founder:

  • Pablo Adrian Rivero – Founder and lead agent, recognised as main representative of SportBusiness Uruguay. He oversees football operations, contract strategy and international placements.

• Licensed agents:

  • Pablo Adrian Rivero – FIFA football agent, agency head.

  • Nicolle Rivero – Registered agent working alongside Pablo Rivero on player portfolio and logistics.

  • Enrique Santana – Assistant, supporting day-to-day operations and client management.

Client Roster

Top players and talents (current)

• Fernando Gorriarán Fontes (Tigres UANL) – 27 November 1994

• Lucas René Olaza Catrofe (FC Krasnodar) – 21 July 1994

• Gastón Hernán Olveira Echeverría (Club Olimpia) – 21 April 1993

• Robert Ismael Ergas Moreno (Aris Limassol) – 15 January 1998

• Federico Andrés Martínez Berroa (Atlético Clube Goianiense) – 28 February 1996

• Gonzalo Montes Calderini (Montevideo City Torque) – 22 December 1994

• Washington Eduardo Darias Lafuente (CA Peñarol) – 28 February 1998

• Mateo Antoni Pavón (AA Argentinos Juniors) – 22 April 2003

• Nicolás Alejandro Rodríguez Charquero (Club Nacional) – 22 July 1991

• Rafael Germán Haller Piloni (CA Boston River) – 17 August 2000

• Gustavo Daniel Viera Moreira (CA Boston River) – 21 October 2000

• Brian Ferrares Fernández (Cerro Largo FC) – 1 March 2000

• Franco Andrés Rossi Donazar (Cerro Largo FC) – 26 June 2002

• Robinson Martín Ferreira García (Racing Club de Montevideo) – 7 March 1992

• Federico Pintado Núñez (Cerro Largo FC) – 18 May 2001

• Lucas Agazzi Galeano (Defensor Sporting) – 2 May 2005

• Inti Alessio López Pose (CA River Plate Montevideo) – 19 August 2005

• Ian Thomas López Pose (CA River Plate Montevideo) – 11 December 2003

• Tiziano Correa Reyes (CA River Plate Montevideo) – 31 August 2004

• Emiliano Nicolás Jourdan Bellion (CA River Plate Montevideo) – 3 February 2004

• Sergio Fabián Núñez Rosas (Danubio FC) – 30 June 2000

• Pablo Martín Marta Rodríguez (Llaneros FC) – 28 January 1997

• Lucas Gabriel Di Yorio (Universidad de Chile) – 22 November 1996

Additional senior professionals (from top of list)

• Emiliano Bermúdez (Club Deportivo Maldonado) – Date of birth: 09/06/1997

• Cristian Franco (Colón FC de Uruguay) – Date of birth: 01/05/1999

• Sergio Núñez (Danubio FC) – Date of birth: 30/06/2000

Notable former clients

• Not publicly documented; available information focuses on the current portfolio, with no widely reported high-profile departures.

Coaches / Staff represented

• Guillermo Almada (Head coach, Real Valladolid CF) – contract until 2026.

• Diego López (Head coach, currently without club) – former manager in Serie A, LaLiga and Uruguay.

• Carlos Canobbio (Head coach, La Luz FC) – working in Uruguay’s professional structure.

Notable Deals

• 2023 – Fernando Gorriarán Fontes – Santos Laguna to Tigres UANL – high-profile Liga MX move, reported fee around €12.2m.

• 2023 – Lucas René Olaza Catrofe – Real Valladolid to FC Krasnodar – transfer into the Russian Premier Liga, joined 6 August 2023.

• 2024 – Washington Eduardo Darias Lafuente – Deportivo Maldonado to CA Peñarol – step up to a Uruguayan giant on a first-team deal.

• 2024 – Lucas Gabriel Di Yorio – Pachuca to Athletico Paranaense – reported fee around €2.3m.

• 2025 – Lucas Gabriel Di Yorio – Athletico Paranaense to Universidad de Chile – loan for 2025 season.

• 2025 – Mateo Antoni Pavón – Club Nacional to AA Argentinos Juniors – winter signing on a long-term contract (to 2029).

• 2025 – Robert Ismael Ergas Moreno – UNAM Pumas to Aris Limassol – two-year deal announced 3 September 2025.

• 2025 – Rafael Germán Haller Piloni – Club Nacional to CA Boston River – loan move aimed at consistent first-team minutes.

Services

• Contract negotiation and re-negotiation (players and coaches)

• Domestic and international transfers and loans across South America and selected European / Middle Eastern leagues

• Career planning and market positioning for U23 talents

• Management of bonuses, sell-on clauses and economic rights in multi-club deals

• Advisory on relocation and cultural adaptation for moves to Chile, Paraguay, Bolivia, Argentina, Cyprus and Bahrain

• Image and media guidance at a basic level (player announcements, visibility around transfers)

Partner Network

• Clubs and academies:

  • Strong relationships with Nacional, River Plate Montevideo, Danubio, Cerro Largo FC, Peñarol, Boston River, CD Maldonado, Colón FC, Danubio FC and regional clubs in Bolivia (Jorge Wilstermann), Chile (Huachipato) and Paraguay (Olimpia).

• International clubs:

  • Links with AA Argentinos Juniors, Atlético Goianiense, Aris Limassol and Al-Muharraq SC through recent player placements.

• Coaching network:

  • Close cooperation with Real Valladolid, La Luz FC and various clubs where Almada, López and Canobbio have worked.

• Professional partners:

  • Local lawyers, tax advisers and fitness specialists in Uruguay and neighbouring countries, inferred from the agency’s cross-border transfer work.

Track Record (last 3 seasons)

• Total transfers completed:

  • At least 8–12 documented first-team moves/loans involving this client group across Mexico, Russia, Argentina, Paraguay, Cyprus, Chile and Uruguay since 2023 (e.g., Gorriarán, Olaza, Darias, Di Yorio, Ergas, Antoni, Haller).

• Deals ≥ €10m:

  • 1 notable case in this roster: Fernando Gorriarán’s move to Tigres, reported around €12.2m.

• Clients in top-5 leagues:

  • No clear current clients in the traditional top-5 European leagues from the names listed above; the portfolio appears focused on South America and mid-tier European markets.

• National team clients:

  • Several Uruguay internationals or youth internationals are represented within the broader group (e.g., established senior-profile players like Olaza and Gorriarán, plus U20-age talents).

• Renewal / extension deals:

  • Likely multiple domestic renewals across Uruguayan clubs, though only a portion are publicly detailed on broader summary pages.

Approach & Philosophy

SportBusiness Uruguay positions itself as a boutique Uruguayan agency with a heavy emphasis on long-term development rather than short-term flips. Their messaging stresses guiding, empowering and promoting the permanent growth of clients, which fits their pattern of securing multi-year deals and stable environments for players.

Scouting is anchored in the Uruguayan league and youth structures, with a clear eye for dual-nationality talents and under-the-radar profiles that can adapt to different markets (Chile, Paraguay, Bolivia, Argentina, Cyprus, Bahrain). Negotiations tend to prioritise guaranteed playing time and clear progression paths over chasing maximum immediate fees.

Fees & Transparency

• Commission structure:

  • The agency does not publicly disclose its commission rates. It likely follows standard success-fee models in the typical 3–10% range of player salary or transfer-related remuneration, depending on the deal.

• Dual representation:

  • No explicit public policy on dual representation. Their portfolio and public presence suggest a clearly player-centric model with no widely reported conflicts.

• Image rights and expenses:

  • No published framework on image-rights exploitation or expense reimbursement; these are handled case by case and in line with local industry practice.

Compliance & Reputation

• Disciplinary actions / sanctions:

  • No public record of FIFA, AUF or other disciplinary sanctions against SportBusiness Uruguay or its key agents.

• Litigation / disputes:

  • No major legal disputes or court cases involving the agency have surfaced in recent years, indicating a relatively clean legal profile.

• Media sentiment:

  • Media sentiment is broadly positive to neutral. Coverage focuses on transfers such as Santiago Silva’s move to Huachipato, the rise of talents like Mateo Antoni and contractual situations of players like Gastón Olveira, with the agency mostly appearing as part of standard transfer reporting rather than controversy.

Awards / Recognition

• Frequently listed among notable Uruguayan agencies when local media and data outlets discuss market value of player representation, thanks to its sizeable portfolio in the domestic Primera División and key exports such as Antoni, Silva and Olveira.