SG Management by Shahar Greenberg
Israeli Talent Pathway
Israel €29mm
Key Facts
Also known as: SG Management – FIFA Licensed agency; Shahar Greenberg Sports & Law
Founded: 2008
Headquarters: Tel Aviv, Israel
Players: 49 (1st tier: 23) – Total market value: €29mm
FIFA/FA registration: FIFA licensed agency led by verified player agent Adv. Shahar Greenberg, listed on major intermediary and agency registers
Languages: Hebrew, English
Regions covered: Israel and Middle East; Europe (Netherlands, Austria, Greece, Cyprus, Russia, Kazakhstan); North America (USA – MLS)
Email: shahar1g@gmail.com
Instagram: https://www.instagram.com/sg__management/
LinkedIn: https://www.linkedin.com/company/shaharg1/
About
SG Management is an Israeli player representation and career advisory agency built around sports lawyer and FIFA licensed agent Adv. Shahar Greenberg. Operating through SG Management and Shahar Greenberg Sports & Law, the group combines legal expertise with full-service football management.
The agency focuses strongly on Israeli talents and selected international prospects, guiding them from domestic leagues into competitive European environments and MLS. Oscar Gloukh’s pathway from Maccabi Tel Aviv to Red Bull Salzburg and then Ajax is the flagship example of their step-by-step development strategy.
Key People
CEO/Founder: Adv. Shahar Greenberg – Football players’ agent and sports lawyer, founder of Shahar Greenberg Sports & Law and driving force behind SG Management’s operations and major deals, including Oscar Gloukh’s multi-step transfers.
Instagram: https://www.instagram.com/shahargreenberg1Director of Football: Maxim Gloukh
Senior Manager: Shlomy Bar
Manager: Constantinos Kelepeshis
Attorney: Reut Baroz
Licensed agents and scouts:
Adv. Shahar Greenberg – Owner and FIFA licensed player agent.
Shay Neta – FIFA licensed agent at SGM / SG Management, involved in key international transfers such as Dan Glazer’s move to Kairat.
Scouts: Nassem Abu Daoud, Saeed Jarred, Noam Marokwitz
Client Roster
Top players and talents (current):
Oscar Gloukh (Ajax) – Israeli attacking midfielder who moved from Maccabi Tel Aviv to Red Bull Salzburg and then to Ajax on a long-term deal.
Dan Glazer (Kairat Almaty) – Israeli international defensive midfielder, Kazakh champion with Kairat and former Israeli Footballer of the Year.
Willy Agada (Real Salt Lake) – Nigerian centre-forward in MLS, transferred from Sporting Kansas City to Real Salt Lake.
Daniil Lesovoy (FC Pari Nizhny Novgorod) – Russian left-winger in the Russian Premier League.
Samba Diallo (Hapoel Jerusalem) – Senegal international winger on loan from Dynamo Kyiv to Hapoel Jerusalem.
Noam Ben Harush (Maccabi Tel Aviv) – Israel international right-back, moved from Hapoel Haifa to Maccabi Tel Aviv on a long-term deal in 2025.
Mohamad Abu Rumi (Hapoel Ironi Kiryat Shmona) – Israel U21 centre-forward in the Israeli Premier League.
Additional young Israeli and international prospects across Israel’s youth national teams and development squads.
Notable former clients:
The agency has represented various Israeli Premier League players over the last decade, though a full historic list is not public. Former and earlier-career clients have played for clubs such as Maccabi Tel Aviv, Hapoel Haifa, Hapoel Jerusalem and other top-flight teams.
Coaches/Staff represented (if any):
No high-profile coaches are publicly listed as clients; the portfolio is primarily focused on players.
Notable Deals
2025 – Oscar Gloukh – Red Bull Salzburg → Ajax – Permanent transfer for a base fee of €14.75m, potentially rising to around €17m with bonuses, on a contract running until June 2030.
2023 – Oscar Gloukh – Maccabi Tel Aviv → Red Bull Salzburg – Transfer for a reported €7m fee and a four-and-a-half-year contract, one of the biggest outgoing deals in Israeli football at the time.
2025 – William (Willy) Agada – Sporting Kansas City → Real Salt Lake – Trade within MLS involving significant General Allocation Money and an estimated mid-six-figure euro fee, with Agada signed through 2025.
2025 – Daniil Lesovoy – Dynamo Moscow → FC Pari Nizhny Novgorod – Permanent move to Pari NN in the Russian Premier League on a multi-year deal.
2024 – Samba Diallo – Dynamo Kyiv → Hapoel Jerusalem – Season-long loan to the Israeli Premier League.
2025 – Dan Glazer – Pari Nizhny Novgorod → Kairat Almaty – Transfer to Kazakhstan’s champions Kairat, signing through 2026 and featuring in UEFA Champions League qualifiers.
2025 – Noam Ben Harush – Hapoel Haifa → Maccabi Tel Aviv – Domestic transfer of a leading U21 defender on a four-year contract with option.
Services
Contract negotiation and re-negotiation for domestic and international moves.
Transfers and loans, including cross-border placements into Austria, the Netherlands, Russia, Kazakhstan and MLS.
Legal advisory and dispute-management support through Shahar Greenberg’s sports-law practice.
Career planning and long-term development strategies for elite talents, with carefully chosen stepping-stone clubs.
Commercial and image-rights guidance in cooperation with partner agencies and club media teams.
Scouting, talent identification and video/report analysis via in-house and partner scouting units such as SGM Talents.
Partner Network
Clubs: Working relationships built through deals with Maccabi Tel Aviv, Hapoel Haifa, Hapoel Jerusalem, Kiryat Shmona, OFI Crete, Dynamo Kyiv, Red Bull Salzburg, Ajax, Kairat Almaty, Real Salt Lake, Sporting Kansas City and others.
Academies & youth programs: Close ties to Israeli academies and youth systems that produced players like Gloukh, Ben Harush and Abu Rumi.
Scouts & analysts: Internal and external scouts providing technical and video-based evaluations for recruitment decisions.
Legal, tax and compliance partners: External professionals engaged via Shahar Greenberg’s law practice for complex transactions and regulatory matters.
Track Record (last 3 seasons)
Total transfers completed: A clear double-digit number of domestic and international deals, including moves into the Austrian Bundesliga, Eredivisie, Kazakhstan Premier League, MLS and Russian Premier League.
Deals ≥ €10m: At least 1 – Oscar Gloukh’s transfer from Red Bull Salzburg to Ajax, valued at around €15–17m including bonuses.
Clients in top-5 leagues: No current clients in Europe’s traditional top-5 leagues, but representation in strong top-flight competitions and UEFA club competitions.
National team clients: Multiple senior and youth internationals, including Israel A internationals Dan Glazer and Oscar Gloukh, Senegal international Samba Diallo and several Israel U21 and Olympic players.
Renewal/extension deals: Several long-term extensions and improved contracts in the Israeli Premier League, including high-profile renewals before outbound transfers.
Approach & Philosophy
SG Management emphasises a law-driven, risk-aware approach to representation, with a strong focus on contractual detail and regulatory compliance. For top prospects, the agency favours a staged progression model – first a development-friendly club and league, then a move to a higher-profile environment when the player is ready.
Relationships and loyalty are central themes: the agency tends to work with players and their families from a young age and stay with them across multiple career stages, teaming up with larger global agencies only when that brings clear added value for the next step.
Fees & Transparency
The agency does not publish exact commission structures. In line with standard European practice, typical commissions are likely to fall within the usual industry ranges on salaries and transfer-related earnings, always subject to FIFA and national FA regulations.
There is no public detail on dual-representation rules or expense policies, but the legal background behind the agency suggests a structured, contract-driven approach rather than informal arrangements.
Compliance & Reputation
Disciplinary actions / sanctions: There are no publicly known disciplinary sanctions against SG Management or Adv. Shahar Greenberg in relation to football agency work as of late 2025.
Litigation / disputes: Public discussion around the agency centres on transfers and career planning rather than contentious legal disputes, with no widely reported CAS or FIFA tribunal cases involving the group.
Media sentiment: Coverage in Israeli sports media is broadly positive, often portraying Greenberg as the architect of Gloukh’s high-value pathway and highlighting the agency’s role in exporting Israeli talent to strong European clubs.
Awards/recognition
Prominent media recognition in Israel as the team behind Oscar Gloukh’s €24m-plus career trajectory from Maccabi Tel Aviv via Salzburg to Ajax.
Frequently cited in Israeli and international football coverage as a key player in the export of Israeli talent to major European clubs and MLS.
