SBSports (Specialized Business Sport)
Brazil–Global Pathways
Brazil €25mm
Key Facts
Also known as: Specialized Business Sport & Marketing LTDA; SB Sport; SBSports
Founded: 2010 (company registered 9 December 2010; agency activity since late 2000s)
Headquarters: São Paulo, Brazil
Players: 19 (1st tier: 11) – Total market value: €25mm
FIFA/FA registration: Licensed FIFA/CBF intermediary (Tadeu Cruz – CBF/FIFA licence no. 320; verified as licensed since 21/03/2023)
Languages: Portuguese, English
Regions covered: Brazil; Europe (Portugal, Switzerland, Bulgaria, Romania, Poland, Cyprus); Middle East (Qatar, UAE); East Asia (China, Japan)
Email: cruz.tadeu@gmail.com
Instagram: https://www.instagram.com/sbsports_
About
Specialized Business Sport – SBSports is a São Paulo based boutique agency focused on exporting Brazilian talent to Europe, Asia and the Middle East while also managing careers at home in Brazil.
Founded and led by FIFA/CBF licensed agent Tadeu Cruz, the firm combines long standing relationships in Brazilian football with a growing network in leagues such as the Bundesliga, Cypriot First Division, J1 League, J2 League, Romanian SuperLiga and Qatar Stars League.
SBSports specialises in career management, international transfers and contract negotiation for players at different stages of their careers, from youth prospects in Santos and Corinthians academies to established professionals moving to clubs like Al Duhail, APOEL and Grêmio.
The agency’s track record includes high value outbound moves from Brazil to Europe and Asia, as well as complex loan structures for South American internationals.
Key People
CEO/Founder:
Tadeu Cruz – Founder & Managing Partner; FIFA/CBF licensed player’s agent (CBF/FIFA licence #320) and managing partner of Specialized Business Sport & Marketing LTDA.
Email: cruz.tadeu@gmail.com
Phone: +5511986557728
LinkedIn
Instagram
Managing Director / Head of Football:
Tiago Vitale Cruz – Executive Director / Head of Football Operations, overseeing the player portfolio and club relationships.
Email: tiagovitalecruz@gmail.com
Phone: +5511995483252
LinkedIn
InstagramLicensed agents:
Tadeu Cruz – FIFA/CBF licensed agent, owner.
Luciano Brunetti – Licensed agent working with SBSports on player representation and deal execution.
Email: lubrunetti@gmail.com
Phone: +5511953906282
LinkedIn
Instagram
Client Roster
Top players and talents (current)
Tuta (Al-Duhail SC) – 04/07/1999
Dodi (Grêmio Foot-Ball Porto Alegrense) – 17/04/1996
Pedro Naressi (Ludogorets Razgrad) – 10/01/1998
André Luis (Shanghai Shenhua) – 08/03/1994
Baltazar (FC Sion) – 06/05/2000
Maranhão (CD Tondela) – 02/03/1999
Fabrizio Peralta (Club Cerro Porteño, on loan from Cruzeiro) – 02/08/2002
Gustavo Marins (FCV Farul Constanța) – 11/02/2002
Emerson Deocleciano (V-Varen Nagasaki) – 27/07/1999
Mateus Brunetti (Shimizu S-Pulse) – 18/11/1999
Jonathan Júnior (Stal Rzeszów) – 28/04/1999
Vitor Meer (APOEL Nicosia) – 21/06/2004
Thiago Borges (Kryvbas Kryvyi Rig) – 05/01/2005
Samuel (Real SC) – 27/02/2004
Bruno Matias (Chapecoense) – 24/02/1999
João Marcos (Al-Ain FC Reserves) – 20/02/2005
João Victor (Santos FC U20) – 12/08/2007
Victor Thiago (FC Famalicão U23) – 13/01/2006
Notable former clients
Adriano (Retired; last club Amazonas FC) – 29/05/1987
Coaches/Staff represented (if any)
Milton Cruz (Assistant Manager, São Paulo FC) – 01/08/1957; long-serving assistant and interim coach at São Paulo.
Notable Deals
2025 – Tuta – Eintracht Frankfurt to Al-Duhail SC (Qatar)
Permanent transfer from the Bundesliga to Qatar Stars League for a reported €15m fee, with a five year contract running until June 2030.2025 – Emerson Deocleciano – RFS (Latvia) to V-Varen Nagasaki (Japan)
Brazilian forward moved from the Latvian Virsliga to Japan’s J2 League on a full transfer, with a contract running through the 2025 season.2025 – Fabrizio Peralta – Cruzeiro to Cerro Porteño (loan, after 2024 permanent move)
Cruzeiro signed the Paraguay international midfielder from Cerro Porteño in 2024 for a reported €2.7m fee and subsequently loaned him back via Athletico Paranaense and then Cerro Porteño in 2025.2024 – Dodi – Santos to Grêmio
Grêmio acquired defensive midfielder Dodi from Santos in December 2023 / January 2024 on a permanent deal worth around €0.9m, signing him on a three year contract until 2026.2024 – Vitor Meer – Corinthians U20 to APOEL
Left back Vitor Meer left Corinthians’ youth setup to join APOEL Nicosia on a free transfer, with Corinthians retaining 30 % of future resale and APOEL holding an option to buy an extra 20 % of rights, on a contract to June 2028.2025 – Samuel – Rio Ave U23 to Real SC
Young winger Samuel joined Portuguese side Real SC from Rio Ave’s U23 team on a permanent move.2025 – Mateus Brunetti – DAC Dunajská Streda to Shimizu S-Pulse
Centre back Mateus Brunetti moved from Slovakia’s DAC to Japan’s J1 League with Shimizu S-Pulse on a deal running until June 2026.
Services
Contract negotiation and renegotiation (salary, bonuses, appearance and performance clauses)
International transfers and loans, including complex multi club and loan back structures
Career management and strategic planning for moves between Brazil, Europe, Asia and the Middle East
Image rights and sponsorship advisory in Brazil and abroad
Legal support in collaboration with Brazilian sports law firms (contract review, disputes, regulatory filings)
Relocation support for moves to Europe, Cypriot First Division, Romanian SuperLiga, J1/J2 League and Qatar Stars League (housing, schooling, local logistics)
Performance support via partner clubs and coaching staff (technical feedback, playing time strategy, training environments)
Partner Network
Strong working relationships with Brazilian clubs such as Santos, Corinthians, Grêmio, Figueirense, Avaí and Amazonas through past or current player deals.
Placement track record with European clubs including APOEL, FC Sion, Ludogorets Razgrad, Farul Constanța, Stal Rzeszów, Famalicão and Real SC.
Links to Asian clubs such as Shanghai Shenhua, V-Varen Nagasaki and Shimizu S-Pulse via recent transfers.
Cooperation with club staff like São Paulo assistant coach Milton Cruz, creating additional pathways for Brazilian based talents.
External partners (law firms, tax advisors, relocation providers) in Brazil and selected European hubs, used on a case by case basis.
Track Record (last 3 seasons)
Total transfers completed: 10+ publicly documented international and domestic moves between 2023 and 2025.
Deals ≥ €10m: 1 (Tuta – Eintracht Frankfurt to Al-Duhail, c. €15m).
Clients in top 5 leagues: 1 in the recent past (Tuta in the Bundesliga with Eintracht Frankfurt before moving to Al-Duhail).
National team clients: At least 1 full international – Fabrizio Peralta (Paraguay senior and U23).
Renewal/extension deals: Not publicly quantified; the agency regularly appears in Brazilian intermediary and legal documents, indicating ongoing domestic renewals and adjustments.
Approach & Philosophy
SBSports positions itself as a bridge agency for Brazilian and South American talent looking to build sustainable careers in Europe, Asia and the Middle East. The agency tends to move players in well planned steps – from Brazilian clubs or youth academies to mid tier European or Asian sides, with subsequent moves into higher profile environments once the player has adapted abroad.
Scouting focuses on technically strong, tactically flexible players (often defensive midfielders, centre backs and full backs) who can adapt to different styles of play and climates. Analytics are drawn from club data, video and third party platforms rather than heavily publicised in house models, while negotiation strategy is pragmatic – prioritising guaranteed playing time, stable club environments and balanced contractual structures such as retained percentages, sell on clauses and flexible loan options.
Fees & Transparency
SBSports does not publish a formal fee schedule, but available information and market practice in Brazil suggest that commissions are broadly within typical FIFA and CBF ranges, negotiated case by case depending on the player’s status, contract length and whether the mandate is from the player or the club. The agency is primarily player focused, although in some domestic situations it can be involved on the club side as creditor or service provider, which makes clear wording around representation and fees important.
Expenses (travel, scouting trips, legal opinions) appear to be handled on a case by case basis, typically rolled into the overall commission or reimbursed by clubs in larger transfers. Image rights are usually managed through player specific contracts and sponsor agreements, in line with Brazilian tax and regulatory practice.
Compliance & Reputation
Disciplinary actions / sanctions:
No major FIFA, CBF or federation disciplinary sanctions against SBSports or its key agents are publicly recorded.Litigation / disputes:
Specialized Business Sport Marketing LTDA appears in a small number of Brazilian civil and commercial court cases (often as a creditor or debtor in club restructuring or tax related matters), but there is no evidence of large scale fraud or systemic malpractice connected to player representation.Media sentiment:
Overall media sentiment is neutral. Coverage tends to focus on specific transfers (such as Tuta’s move to Al-Duhail, Vitor Meer’s step from Corinthians to APOEL, or Dodi’s return to Grêmio) rather than the agency itself, with no sustained negative press or scandals linked directly to SBSports.
Awards / Recognition
Regular presence in CBF intermediary reports and Brazilian football creditor documents, indicating continued activity and relevance in the domestic transfer market.
