Key Facts

Also known as: SA33 Sports Group; SA33
Founded: 16 August 2024 (UK incorporation)
Headquarters: 2 Leman Street, London, E1W 9US, United Kingdom
Players: 26 (18 in 1st tiers) • Total market value: €50mm
FIFA/FA registration: Licensed agents
Languages: English
Regions covered: United Kingdom/Scotland, Germany, USA/MLS, Central/Eastern Europe, Middle East, Southeast Asia
Email: Not publicly listed on profile

About

SA33 Sports Group Limited is a London-based football agency with a roster anchored by high-profile Celtic alumni and established internationals. The group focuses on top-flight placements across the UK, Europe and MLS, leveraging a compact team and targeted club corridors to execute senior transfers and contract renewals.

Key People

• CEO/Founder: Martin Dominic O’Riley — Director; shareholder via parent company
  LinkedIn: https://www.linkedin.com/in/dominic-o-riley-5a092

• Managing Director / Head of Football: Not publicly titled

• Licensed agents / staff: Hussein Algaaod; Dom O’Riley

• Ownership: SA33 Holdings Ltd (person with significant control)

Client Roster

Top players (current):

• Matt O’Riley (Olympique Marseille — loan from Brighton)

• Liel Abada (Charlotte FC)

• Callum McGregor (Celtic FC)

• Josip Juranović (1. FC Union Berlin)

• Kristijan Kahlina (Charlotte FC)

Rising talents / U23:

• Máté Tuboly (DAC Dunajská Streda)

• Jaka Cuber Potočnik (Rot-Weiss Essen)

• Florjan Jevšenak (NK Celje)

• Niko Kasalo (NŠ Mura)

• Luka Poredoš (Nafta 1903)

Notable former/other clients:

• Anthony Kalik (HNK Hajduk Split); Áron Csongvai (AIK); Sven Karić (Pari NN); Toni Datković (Lion City Sailors)

Coaches/Staff represented (if any):

• Not publicly listed

Notable Deals

• 2025 — Matt O’Riley: Brighton & Hove Albion → Olympique Marseille; season loan (~€2m fee; salary covered)

• 2024 — Liel Abada: Celtic FC → Charlotte FC; permanent; reported $8–16.6m; to 2026 (+2027 option)

• 2023 — Josip Juranović: Celtic FC → 1. FC Union Berlin; permanent; ~£7.5m + add-ons (up to ~£10m)

• 2023 — Callum McGregor: Celtic FC contract extension to 2028

Services

• Contract negotiation and career management

• Domestic/international transfers & loans

• Commercial and media coordination; brand/image support

Partner Network

• Celtic FC; Olympique Marseille/Brighton; Charlotte FC; Union Berlin; AIK; Hajduk Split; Pari NN; Lion City Sailors; Rot-Weiss Essen; Celje/Mura/Nafta

Track Record (last 3 seasons)

• Total transfers completed: 10+ first-team moves/renewals across Scotland, Bundesliga, MLS and CEE leagues

• Deals ≥ €10m: Multiple via Abada/Juranović ranges

• Clients in top-5 leagues: Active (Bundesliga; Ligue 1 via OM loan)

• National team clients: Scotland, Croatia, Denmark

• Renewal/extension deals: Celtic captain McGregor to 2028

Approach & Philosophy

A compact, relationship-led model with a strong Celtic/Scotland nucleus and strategic routes into top-5 leagues and MLS. Emphasis on role fit, playing time and long-term value through selective loans and renewals.

Fees & Transparency

Operates under FFAR and UK intermediary rules; fee schedules and dual-representation/expense policies are not publicly disclosed.

Compliance & Reputation

• Disciplinary actions / sanctions: None publicly recorded

• Litigation / disputes: None located

• Media sentiment: Positive/neutral — prominent Celtic alumni moves and MLS headline transfers