Key Facts

Also known as: SA33 Sports Group; SA33
Founded: 16 August 2024 (UK incorporation)
Headquarters: 2 Leman Street, London, E1W 9US, United Kingdom
Players: 26 (18 in 1st tiers) • Total market value: €50mm
FIFA/FA registration: Licensed agents
Languages: English
Regions covered: United Kingdom/Scotland, Germany, USA/MLS, Central/Eastern Europe, Middle East, Southeast Asia
Email: Not publicly listed on profile

About

SA33 Sports Group Limited is a London-based football agency with a roster anchored by high-profile Celtic alumni and established internationals. The group focuses on top-flight placements across the UK, Europe and MLS, leveraging a compact team and targeted club corridors to execute senior transfers and contract renewals.

Key People

• CEO/Founder: Martin Dominic O’Riley — Director; shareholder via parent company
  LinkedIn: https://www.linkedin.com/in/dominic-o-riley-5a092

• Managing Director / Head of Football: Not publicly titled

• Licensed agents / staff:

  • Hussein Al Gaaod: https://www.instagram.com/husseinalgaaod/

  • Dom O’Riley

• Ownership: SA33 Holdings Ltd (person with significant control)

Client Roster

Top players and talents (current):

• Matt O'Riley (Brighton) – 21.11.2000

• Liel Abada (Charlotte FC) – 03.10.2001

• Niko Sigur (HNK Hajduk Split) – 09.09.2003

• Callum McGregor (Celtic FC) – 14.06.1993

• Josip Juranovic (1.FC Union Berlin) – 16.08.1995

• Kristijan Kahlina (Charlotte FC) – 24.07.1992

• Máté Tuboly (DAC Dunajska Streda) – 15.09.2004

• Áron Csongvai (AIK) – 31.10.2000

• Arnel Jakupovic (NK Osijek) – 29.05.1998

• Sven Karic (FC Pari Nizhniy Novgorod) – 07.03.1998

• Anthony Kalik (HNK Hajduk Split) – 05.11.1997

• Toni Datkovic (Lion City Sailors) – 06.11.1993

• Florjan Jevsenak (NK Celje) – 06.04.2005

• Miha Blazic (Kalba FC) – 08.05.1993

• Marko Bozic (Wisła Kraków) – 14.05.1998

• Ivan Milicevic (AC Horsens) – 16.07.1998

• Aleksandar Jovicic (Kisvárda FC) – 18.07.1995

• Jaka Cuber Potocnik (Rot-Weiss Essen) – 17.06.2005

• Hamza Barry (Al-Zulfi SFC) – 15.10.1994

• Dragan Juranovic (NK Sesvete) – 10.02.1994

• Nino Kouter (NS Mura) – 19.12.1993

• Florijan Raduha (Without Club) – 01.04.1997

• Luka Poredos (NK Nafta 1903) – 10.06.2005

• Niko Kasalo (NS Mura) – 31.12.2005

• Rok Ljutic (NK Radomlje) – 20.07.2003

Notable former/other clients:

• Anthony Kalik (HNK Hajduk Split); Áron Csongvai (AIK); Sven Karić (Pari NN); Toni Datković (Lion City Sailors)

Coaches/Staff represented (if any):

• Not publicly listed

Notable Deals

• 2025 — Matt O’Riley: Brighton & Hove Albion → Olympique Marseille; season loan (~€2m fee; salary covered)

• 2024 — Liel Abada: Celtic FC → Charlotte FC; permanent; reported €8m; to 2026 (+2027 option)

• 2023 — Josip Juranović: Celtic FC → 1. FC Union Berlin; permanent; ~€8.5m + add-ons

• 2023 — Callum McGregor: Celtic FC contract extension to 2028

Fees shown are indicative estimates (not official).

Services

• Contract negotiation and career management

• Domestic/international transfers & loans

• Commercial and media coordination; brand/image support

Partner Network

• Celtic FC; Olympique Marseille/Brighton; Charlotte FC; Union Berlin; AIK; Hajduk Split; Pari NN; Lion City Sailors; Rot-Weiss Essen; Celje/Mura/Nafta

Track Record (last 3 seasons)

• Total transfers completed: 10+ first-team moves/renewals across Scotland, Bundesliga, MLS and CEE leagues

• Deals ≥ €10m: Multiple via Abada/Juranović ranges

• Clients in top-5 leagues: Active (Bundesliga; Ligue 1 via OM loan)

• National team clients: Scotland, Croatia, Denmark

• Renewal/extension deals: Celtic captain McGregor to 2028

Fees shown are indicative estimates (not official).

Approach & Philosophy

A compact, relationship-led model with a strong Celtic/Scotland nucleus and strategic routes into top-5 leagues and MLS. Emphasis on role fit, playing time and long-term value through selective loans and renewals.

Fees & Transparency

Operates under FFAR and UK intermediary rules; fee schedules and dual-representation/expense policies are not publicly disclosed.

Compliance & Reputation

• Disciplinary actions / sanctions: None publicly recorded

• Litigation / disputes: None located

• Media sentiment: Positive/neutral — prominent Celtic alumni moves and MLS headline transfers