Key Facts

Founded: 2012
Headquarters: St Albans, Hertfordshire, United Kingdom (registered office)
Players: 118 (11) — Total market value: €36mm
FIFA/FA registration: Active in FA Transactions
Languages: English
Regions covered: UK & Ireland; Europe; North America (MLS)
Email: info@refuelperformance.com
Instagram: https://www.instagram.com/refuelpm
X: https://x.com/refuelpm

About

Refuel Performance Management is a London–St Albans–based football agency best known for elite goalkeeper representation and full-stack player care. Co-founded by former pros Richard Lee and Scott Barron, RPM has expanded into a 100+ client roster spanning EFL, Championship and MLS, offering legal, PR, data/analysis and lifestyle support alongside traditional dealmaking.

Key People

• Co-founder: Richard Lee — former Brentford/Watford goalkeeper. Goalkeeping & liaison lead.

• Scott Barron — Joint owner/co-founder; ex-Millwall/Brentford.

• Sam Winstanley — Joint owner/co-founder and director

Client Roster

Top players (current):

• Alfie Doughty (Millwall)

• James Beadle (Birmingham City)

• Luke Woolfenden (Coventry City)

• Paddy McNair (San Diego FC)

• Jamie Cumming (Oxford United)

• Christian Walton (Ipswich Town)

Rising talents / U23:

• James Beadle (Birmingham City) — 21

• Sebastian Jensen (Brighton & Hove Albion U21) — 19

• Nicholas Michalski (Blackburn Rovers U21) — 18

• Noah Phillips (Leyton Orient) — 20

• Tom Watson (Wigan Athletic) — 21

Notable former clients:

• Not publicly consolidated.

Coaches/Staff represented (if any):

• Liam Manning (Norwich City — Head Coach)

• Chris Hogg (Norwich City — Assistant)

• Danny Schofield (Central Coast Mariners — Assistant)

• Nick Cushing (Women’s football — Head Coach)

Notable Deals

• 2025 — Alfie Doughty: Luton Town → Millwall; permanent; fee undisclosed; announced 28 Jul 2025.

• 2025 — Luke Woolfenden: Ipswich Town → Coventry City; permanent; three-year deal announced 1 Sep 2025.

• 2025 — Jamie Cumming: Oxford United — new long-term contract (permanent since Jun 27, 2024; extended 30 Jun 2025).

• 2024 — Paddy McNair: Free agent (ex-Middlesbrough) → San Diego FC; three-year deal through 2027 (club option).

• 2024–25 — James Beadle: Brighton & Hove Albion → Birmingham City (loan/permanent pathway).

Services

• Player & staff representation (men’s game)

• Contract negotiation & extensions

• Domestic/international transfers & loans

• Specialist goalkeeper programme and analysis

• Legal counsel coordination; PR/branding & media support

• Lifestyle/concierge and relocation services

• Performance/data insights and mentoring

Partner Network

• Frequent club links via roster/deals: Millwall, Ipswich Town, Coventry City, Oxford United, Swansea City, Birmingham City, San Diego FC.

Track Record (last 3 seasons)

• Total transfers/agreements completed: 5+ publicly documented senior moves (2023–2025).

• Deals ≥ €10m: 0–1 publicly confirmed (EFL-focused; undisclosed fees common).

• Clients in top-5 leagues: 1–2 (intermittent Premier League; core EFL footprint).

• National team clients: 1+ senior internationals (e.g., McNair — Northern Ireland).

• Renewal/extension deals: 2+ (e.g., Cumming 2025).

Approach & Philosophy

“It’s business, but it’s personal.” RPM blends ex-player insight with concierge-level support, a goalkeeper-centric analysis framework, and pragmatic, step-by-step career planning across the EFL and beyond.

Fees & Transparency

Specific commission ranges are not publicly disclosed. Representation follows FIFA regulations and FA rules; dual representation handled with informed consent where permitted.

Compliance & Reputation

• Disciplinary actions / sanctions: None publicly recorded.

• Litigation / disputes: None publicly reported.

• Media sentiment: Neutral-positive — regular EFL keeper moves and smart Championship placements.