Red Ball Agency
Balkan Pathways
Serbia €28mm
Key Facts
Also known as: Red Ball Agency d.o.o. (Belgrade)
Founded: 02.08.2013
Headquarters: Belgrade, Serbia
Players: 5+ (7 1st tier) – Total market value: €28mm
FIFA/FA registration: Serbia – Football Association of Serbia (FSS): intermediaries disclosures reference “Red Ball Agency” / “Red ball agency doo” via Vidosav Janjić (intermediary) and Radojica Božović (intermediary), Croatia – HNS intermediaries decision lists Vidosav Janjić (Red Ball Agency d.o.o.)
Languages: English, Serbian
Regions covered: Balkans (core) – with international placements (Italy, USA, Russia, Croatia, Serbia, North Macedonia, Singapore)
Email: office@redballagency.com
Phone: +381 11 266 0682
Instagram: https://www.instagram.com/redballagency/
About
Red Ball Agency is a football-focused representation and advisory agency with roots in the Balkans and an stated aim to expand internationally.
The agency highlights client welfare and cooperation with clubs and other football-market stakeholders as core priorities.
The agency currently lists a compact senior roster led by Nikola Krstović, with clients placed across Serie A, MLS, the Russian top tier and multiple Balkan leagues.
Key People
Radojica Božović – Founder/Owner (shareholder)
Listed in Serbian FA intermediaries reporting as an intermediary (name appears in FSS intermediaries documentation).
Publicly referenced as the owner of Red Ball Agency in Serbian media coverage.
Contact: via agency office – office@redballagency.com, +381 11 266 0682Boško Božović – Director / Executive lead
Listed as the company director in Serbian business registry aggregations.
Contact: via agency office – office@redballagency.com, +381 11 266 0682Vidosav Janjić – Football intermediary / deal execution (Balkans focus)
Appears in FSS intermediaries disclosures on behalf of Red Ball Agency / Red ball agency doo.
Listed in HNS intermediaries decision as “Vidosav Janjić – Red Ball Agency d.o.o.”
Contact: not publicly confirmed – use agency office.
Client Roster
Top players and talents (current):
Nikola Krstović (Atalanta BC) – 05.04.2000
Igor Vujačić (Rubin Kazan) – 08.08.1994
Stefan Cvetković (FK Vardar Skopje) – 12.01.1998
Viktor Radojević (Chicago Fire FC) – 14.07.2004
Luka Adžić (Lion City Sailors) – 17.09.1998
Marko Vešović (NK Lokomotiva Zagreb) – 28.08.1991
Lazar Mijović (FK Čukarički) – 12.03.2003
Rising talents / U23:
Viktor Radojević (Chicago Fire FC) – 14.07.2004
Lazar Mijović (FK Čukarički) – 12.03.2003
Notable former clients:
Publicly documented intermediary work includes Nemanja Stevanović transactions (FSS intermediaries disclosures).
Notable Deals
2025 – Nikola Krstović (US Lecce → Atalanta BC) – permanent transfer – €25m – contract until 30.06.2030
2025 – Viktor Radojević (FK TSC → Chicago Fire FC) – permanent transfer – €1.5m – contract until 31.12.2028
2023 – Igor Vujačić (FK Partizan → Rubin Kazan) – permanent transfer – €1m – contract until 30.06.2029
2025 – Marko Vešović (Qarabağ FK → NK Lokomotiva Zagreb) – free transfer – contract until 30.06.2027
2026 – Stefan Cvetković (FK Železničar Pančevo → FK Vardar Skopje) – free transfer
2026 – Lazar Mijović (Budućnost Podgorica → FK Čukarički) – permanent transfer
2026 – Luka Adžić (True Bangkok United → Lion City Sailors) – free transfer – contract through 30.06.2026
Fees shown are indicative estimates (not official).
Services
Contract negotiation and renewals (player-side and club-side support)
Transfer strategy – permanent moves, loans, free transfers
Cross-border placements (Balkan to top leagues and non-European markets)
Career management and welfare-focused advisory (stated positioning)
Club relationship management and market networking
Partner Network
Clubs where current clients are placed: Atalanta BC, Chicago Fire FC, Rubin Kazan, NK Lokomotiva Zagreb, FK Čukarički, FK Vardar Skopje, Lion City Sailors
Federation-facing deal execution footprint evidenced via FSS and HNS intermediaries reporting
Track Record (last 3 seasons)
Total transfers completed: 7+ (publicly traceable across current roster, 2023/24–2025/26)
Deals ≥ €10m: 1 (Nikola Krstović – €25m)
Clients in top-5 leagues: 1 (Serie A – Nikola Krstović at Atalanta)
National team clients: 5 (senior internationals and U21 clients)
Renewal/extension deals: 1 publicly listed
Fees shown are indicative estimates (not official).
Approach & Philosophy
Red Ball Agency positions itself as welfare-first and relationship-driven, emphasizing advisory support, cooperation with clubs and long-term career planning.
The client footprint suggests a pragmatic pathway model: Balkan sourcing, then targeted placement into leagues where playing time and visibility can accelerate value, with occasional direct jumps into top-5 football (Krstović).
Fees & Transparency
Public commission card: not published on the agency website (as of the latest accessible pages).
In practice, agent compensation and disclosures depend on the competition, the transaction type, and the governing association’s implementation of FIFA Football Agent Regulations (FFAR) and local rules.
Historical transparency signal: federation intermediary documentation publicly records intermediary involvement in specific transactions, including the intermediary and agency name in some cases.
Compliance & Reputation
Disciplinary actions / sanctions: No public disciplinary actions found for the agency itself.
Litigation / disputes: No public litigation surfaced tied directly to the agency brand.
Media sentiment: Neutral – coverage is mostly transactional (transfer reporting and federation intermediary disclosures), with limited broader media profiling of ownership.
Awards/recognition
Notable market validation: execution of a €25.00m Serie A transfer (Nikola Krstović to Atalanta).
