Reason Football Investments
Brazil–Russia Dealmakers
Brazil €52mm
Key Facts
Also known as: Reason Football Investimentos Ltda.
Founded: Not publicly listed
Headquarters: Barueri–SP, Brazil (Avenida Marcos Penteado de Ulhoa Rodrigues, 939, 8º andar, Torre I, Ed. Jacarandá, Tamboré, 06460-040)
Players: 7 (4 in 1st tiers) • Total market value: €52mm
FIFA/FA registration: Individual FIFA IDs not publicly listed
Languages: Portuguese; English
Regions covered: Brazil; Russia (Premier Liga); broader South America/Europe via client placements
Email: contact@reasonfootball.com • Phone/WhatsApp: +55 11 99200-9600
Instagram: https://www.instagram.com/reasonfootball
About
REASON FOOTBALL INVESTMENTS is a Brazil-based boutique player agency built around elite Brazilian profiles and cross-border moves, notably into Russia’s top flight. The firm runs a compact, senior-heavy roster that blends marquee names with select prospects, providing end-to-end representation and career management.
Key People
CEO/Founder: Junior Mendonza — Owner
Managing Director / Head of Football: Not publicly titled
Licensed agents: Not publicly listed by name
Client Roster
Top players (current):
Luiz Henrique (Zenit St. Petersburg)
Wendel (Zenit St. Petersburg)
Guilherme Arana (Atlético Mineiro)
Rising talents / U23:
Antônio Marcos (Palmeiras U20)
Notable senior/free-agent clients:
Douglas Costa (free agent)
Alex Teixeira (free agent)
Luiz Adriano (retired)
Coaches/Staff represented (if any):
Not publicly listed
Notable Deals
2025 — Luiz Henrique: Botafogo → Zenit St. Petersburg; permanent; reported €33–35m; multi-year deal
2020→2024 — Wendel: Sporting CP → Zenit; long-term contract to 2028 (ongoing representation)
2023–2025 — Guilherme Arana: Atlético Mineiro contract renewal to 2027
Services
Contract negotiation & transfers/loans
Career management and step-planning
Image/commercial support & media coordination
Partner Network
Zenit St. Petersburg; Atlético Mineiro; Palmeiras (via client placements)
Track Record (last 3 seasons)
Total transfers completed: Several high-value senior moves and renewals (headline: Luiz Henrique to Zenit, 2025)
Deals ≥ €10m: At least one (Luiz Henrique to Zenit)
Clients in top-5 leagues: None currently (focus on Brazil and Russia)
National team clients: Brazil seniors among the roster (e.g., Arana)
Renewal/extension deals: Ongoing (e.g., Arana to 2027)
Approach & Philosophy
Selective, senior-centric representation focused on value preservation and strategic exits. Emphasis on longer contracts in stable environments, with a Brazil↔Russia pathway and a small number of incubated prospects.
Fees & Transparency
Operates under FFAR and CBF rules; commissions and dual-representation/expense policies are not publicly disclosed.
Compliance & Reputation
Disciplinary actions / sanctions: None publicly recorded
Litigation / disputes: None located
Media sentiment: Neutral-to-positive around high-value outbound transfers and profile signings
