Premium Sports Management (PSM)
France–UK corridor

France

€63mm

Key Facts

Also known as: Premium Sports; PSM
Founded: 2019 (France)
Headquarters: Paris, France (49 Avenue Victor Hugo, 75116) • London branch (97 Canfield Gardens, NW6 3DY)
Players: 12 (8 in 1st tiers) • Total market value: €63mm
FIFA/FA registration: FIFA/FFF-licensed agent on staff — Samuel Haddad (France jurisdiction). Company: Premium Sports Management, SAS (SIREN 878 215 052).
Languages: French; English
Regions covered: France; United Kingdom; West Africa (Senegal, Burkina Faso); Iberia; DACH; Cyprus; Qatar/Gulf
Email: contact@premiumsports.fr
Instagram: https://www.instagram.com/PremiumSportsPS/
X: https://x.com/PremiumSportsPS

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About

Premium Sports Management is a Franco-British football agency dedicated to elite player and coach representation. Built by licensed FFF/FIFA professionals, the firm delivers 360° support across negotiation, branding, performance and off-field care. A hallmark is its France↔UK pathway paired with a strong West African scouting footprint and selective European placements.

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Key People

• CEO/Founder: Samuel Haddad — FIFA/FFF-licensed agent; agency principal

• Managing Director / Head of Football: not publicly designated

• Licensed agents:

  • Samuel Haddad — FIFA/FFF-licensed (principal)

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Client Roster (teams in brackets)

Top players (current):

• Dango Ouattara (Brentford FC)

• El Hadji Malick Diouf (West Ham United)

• Abdallah Sima (RC Lens)

• Clément Akpa (AJ Auxerre)

• Yoan Koré (Betis Deportivo, on loan from Paris FC)

• Mohamed Ouédraogo (SCR Altach)

Rising talents / U23:

• Sidi Bane (AVS Futebol SAD)

• Landing Badji (Umm Salal SC)

• Aboubacar Loucoubar (Olympiakos Nicosia, on loan from Aris Limassol)

• El Hadary Raheriniaina (Valenciennes FC)

• Izuchukwu Okonkwo (SK Slavia Praha B)

Notable former clients: not publicly documented

Coaches/Staff represented (if any):

• Amir Abdou (Manager — Hassania d’Agadir)

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Notable Deals

• 2025 — Dango Ouattara: AFC Bournemouth → Brentford FC; permanent; club-record ~£42m; five-year deal to 2030

• 2025 — El Hadji Malick Diouf: SK Slavia Praha → West Ham United; permanent; ~£19–22m (reports); long-term contract

• 2025 — Abdallah Sima: Brighton & Hove Albion → RC Lens; permanent; ~€4.5m + bonuses; four-year deal to 2029

• 2025 — Yoan Koré: Paris FC → Real Betis (Betis Deportivo); loan with option to buy; to 2026

• 2025 — Aboubacar Loucoubar: Aris Limassol → Olympiakos Nicosia; loan; to 2026

• 2023 — Landing Badji: Aris Limassol → Umm Salal SC; permanent; multi-year (to 2028)

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Services

Contract negotiation and intermediation; transfers/loans; sponsorships & equipment deals; community management & media/PR; video/footage and highlights; family-office/financial liaison; concierge/relocation; medical & neuro-training/performance support.

Partner Network

Clubs, academies, scouts, lawyers, physios, marketing partners. Representative footprint includes Brentford, West Ham, RC Lens, AJ Auxerre, Paris FC, Real Betis/Betis Deportivo, SCR Altach, Umm Salal, Aris Limassol, Olympiakos Nicosia, AVS Futebol SAD, AFC Bournemouth.

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Track Record (last 3 seasons)

• Total transfers completed: 6+

• Deals ≥ €10m: 2 (Ouattara; Diouf)

• Clients in top-5 leagues: 3+ (Premier League; Ligue 1)

• National team clients: Burkina Faso; Senegal; Comoros; France youth

• Renewal/extension deals: 1+ (e.g., Akpa — extension to 2027)

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Approach & Philosophy

Selective, relationship-led representation with a clear France–UK corridor. The agency prioritises playing time and role fit, then structures options/sell-ons/performance bonuses to protect long-term value. Scouting in West Africa feeds into data-informed placements across Europe and the Gulf, wrapped by 360° care for player and family.

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Fees & Transparency

Commissions in line with FFAR/FFF practice; dual representation used only with informed written consent. Image-rights and reimbursable expenses handled via separate agreements with prior disclosure.

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Compliance & Reputation

• Disciplinary actions / sanctions: none publicly recorded

• Litigation / disputes: none notable in the public domain

• Media sentiment: neutral-to-positive — headlined by a Premier League club-record transfer and multiple top-flight placements