PLG Agency
Player First Counsel
UK €200mm
Key Facts
Also known as: PLG; PLG Group Limited; PLG Agency
Founded: 24 Jun 2020 (UK incorporation)
Headquarters: C/O DM McNaught & Co Ltd, 166 Buchanan Street, Glasgow G1 2LW, United Kingdom
Players: ≈ 45 (15 in top-tier leagues) • Total market value ≈ €200mm
FIFA/FA registration: FA-registered agents on staff; verified agency profile since Feb 7, 2023
Languages: English
Regions covered: United Kingdom; Europe (Spain, Italy, Greece, Belgium)
Email: info@plg-group.co.uk
Instagram: https://www.instagram.com/plg.agency/#
X: https://x.com/plg_agency
LinkedIn: https://www.linkedin.com/company/plg-agency/
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About
UK-based football agency operating as PLG Group Limited, co-owned and directed by Tyler Alexander-Arnold and Liam Ward O’Donnell. PLG is a full-service football agency representing “exceptional talent,” combining sports-law expertise with ex-professional player insight. The firm emphasizes end-to-end support for footballers and their families and operates across the Premier League and major European leagues.
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Key People
CEO/Founder: Tyler Alexander-Arnold; Liam Ward O’Donnell. Aagency leadership operates under PLG Group Limited.
Managing Director / Head of Football: Not publicly disclosed.
Licensed agents (selection):
Tyler Alexander-Arnold — Director; FA-registered football agent
Liam O’Donnell — Director; FA-registered intermediary
Patrick Conliffe — FIFA-licensed agent
Who is Tyler Alexander-Arnold?
Tyler Alexander-Arnold is a British football agent and company director. He is a director and co-owner of PLG Group Limited (PLG Agency) and represents his younger brother, England international Trent Alexander-Arnold. Through PLG, he has worked on career management and deals for high-profile Premier League players, including Andy Robertson and Jarrod Bowen.
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Client Roster
Top players (current):
Trent Alexander-Arnold [Real Madrid]
Andy Robertson [Liverpool FC]
Jarrod Bowen [West Ham United]
Ryan Christie [AFC Bournemouth]
Aaron Hickey [Brentford FC]
Jordan Henderson [Brentford FC]
Josh Doig [US Sassuolo]
Greg Taylor [PAOK]
Rising talents / U23 (selection):
Kaden Braithwaite [Manchester City]
Ryan McAidoo [Manchester City]
James Wilson [Hearts]
Elijah Gift [Athletic Club]
Callan McKenna [AFC Bournemouth]
Notable former clients:
Not publicly maintained by the agency.
Coaches/Staff represented (selection):
Dominik Thalhammer [Manager]
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Notable Deals
2025 — Trent Alexander-Arnold: Liverpool → Real Madrid; unveiled June 2025; long-term contract; free transfer.
2025 — Jordan Henderson: Ajax → Brentford; two-year contract announced July 15, 2025.
2025 — Nat Phillips: Liverpool → West Brom; permanent transfer (June 17, 2025).
2025 — Greg Taylor: Celtic → PAOK; permanent transfer; contract to 2028.
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Services
Contract negotiation & renewals
Domestic/international transfers & loans
Image rights & brand partnerships
Legal/tax coordination; immigration/relocation support
Performance planning, mentoring and wellbeing
Media/communications and commercial strategy
(Agency positioning highlights sports-law + ex-player expertise and family support.)
Partner Network
Regular activity with clubs including Real Madrid, Liverpool, West Ham United, Brentford, AFC Bournemouth, PAOK, US Sassuolo, West Bromwich Albion, Newcastle United, Celtic, Cardiff City, Sheffield Wednesday.
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Track Record (last 3 seasons)
Total transfers completed: Dozens across Premier League, EFL, LaLiga, Serie A, Greek Super League.
Deals ≥ €10m: Multiple (e.g., Trent Alexander-Arnold free but elite profile; historic high-value client portfolio includes Premier League starters).
Clients in top-5 leagues: Yes — England, Spain, Italy.
National team clients: England, Scotland (among others).
Renewal/extension deals: Managed case-by-case (not systematically disclosed).
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Approach & Philosophy
Relationship-led and detail-driven, PLG blends sports-law rigor with ex-player insight to map long-term careers and execute timely moves. The agency highlights holistic care for players and families and a structured “PLG Futures” pathway for next-generation talent.
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Fees & Transparency
Typical market practice (jurisdiction-dependent): player-side commissions around 3–5% of gross salary; club-side service fees negotiated per FIFA/FA frameworks; dual representation only with informed written consent. (Rules vary by country under evolving FFAR/NFAR implementations.)
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Compliance & Reputation
Disciplinary actions / sanctions: None publicly reported for the agency.
Litigation / disputes: None publicly reported involving the agency.
Media sentiment: Positive to neutral — frequent top-league placements and verified status on major industry platforms.
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Awards/recognition
Verified agency on Transfermarkt (since Feb 7, 2023); active presence across Premier League and European markets.
Note: Public company details reflect PLG Group Limited (UK) records; operational contact uses the agency’s website email address.
