Players United Management B.V.
Dutch Talent Hub
Netherlands €71mm
Key Facts
Also known as: Players United; Players United Management; Players United Brands B.V.
Founded: 2004 (Netherlands)
Headquarters: Schinkeldijkje 18K, 1432 CE Aalsmeer, Netherlands
Players: 52 (22 in 1st tiers) • Total market value: €71mm
FIFA/FA registration: FIFA-licensed agents on staff (e.g., Guido Albers; Ricardo Hemmen; Caspar van Nieuwenhuizen; Liam Born; Amber Bravenboer)
Languages: Dutch; English
Regions covered: Netherlands; Spain (LaLiga); Portugal; Denmark; Japan; Thailand; Indonesia
Email: info@playersunited.com • Phone: +31 20 545 0010
Instagram: https://www.instagram.com/playersunited/
LinkedIn: https://www.linkedin.com/company/playersunited/
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About
Players United is a Dutch full-service football agency combining management (players, coaches and legends) with marketing, activation and commercial work for clubs and brands. The management arm focuses on Eredivisie talent pathways and selective placements in LaLiga, Primeira Liga, Denmark and Asia.
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Key People
CEO/Founder: not publicly specified
Managing Director / Head of Football: Guido Albers; Rob Witschge (Managing Partners)
Licensed agents: Guido Albers; Ricardo Hemmen; Caspar van Nieuwenhuizen; Liam Born; Amber Bravenboer
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Client Roster
Top players (current): Kenneth Taylor (Ajax); Mexx Meerdink (AZ Alkmaar); Donny van de Beek (Girona FC); Steven Berghuis (Ajax); Denso Kasius (AZ Alkmaar); Dani de Wit (FC Utrecht)
Rising talents / U23: Charlie Setford (Ajax U21); Julius Dirksen (Go Ahead Eagles); Gyan de Regt (Excelsior); Noa Dundas (FC Utrecht U21); Fedde de Jong (De Graafschap)
Notable former clients: Not publicly documented
Coaches/Staff represented (if any): Frank de Boer; Aron Winter; John van ’t Schip; Orlando Trustfull; Dwight Lodeweges; Wesley Sneijder; Jean-Paul van Gastel; John van den Brom
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Notable Deals
2024 — Donny van de Beek: Manchester United → Girona; permanent; reported low fixed fee + add-ons; contract to 2028
2025 — Derry Murkin: Schalke 04 → FC Utrecht; fee undisclosed; contract to 2029
2025 — Mike Eerdhuijzen: Sparta Rotterdam → FC Utrecht; ~€1.3m; contract to 2029
2025 — Youssef El Kachati: Telstar → NEC Nijmegen; free; contract to 2028
2024 — Thomas Didillon: Willem II; permanent; contract to 2026
2024 — Richairo Zivkovic: Lion City Sailors → True Bangkok United; permanent; to 2026
2024 — Mexx Meerdink: AZ — contract extension to 2030 (renewal)
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Services
Contract negotiation and transfers/loans; image rights, sponsorships and endorsements; PR/branding and commercial activations; legal/tax liaison; relocation and player care; performance support; events and fan activations.
Partner Network
Ajax; AZ; FC Utrecht; Go Ahead Eagles; NEC; Girona; Famalicão; Viborg; Kawasaki Frontale; True Bangkok United; PERSIB; plus allied scouts, lawyers, physios and marketing partners.
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Track Record (last 3 seasons)
Total transfers completed: 10+
Deals ≥ €10m: 0 publicly confirmed
Clients in top-5 leagues: 1 (LaLiga)
National team clients: Netherlands (senior/international)
Renewal/extension deals: 1+ (e.g., Mexx Meerdink to 2030)
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Approach & Philosophy
Selective, pathway-driven representation centred on Dutch development. Emphasis on playing-time plans and club fit, with value-protective clauses (sell-ons, add-ons, options). Integrated commercial/media support strengthens each player’s platform alongside sporting progression.
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Fees & Transparency
Commission ranges not publicly disclosed; operations under FIFA/KNVB regulations with written mandates and required disclosures.
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Compliance & Reputation
Disciplinary actions / sanctions: none publicly recorded
Litigation / disputes: none notable in public domain
Media sentiment: neutral to positive — steady coverage around Eredivisie moves and LaLiga placement
