Pitz Group
Mexico–Europe Channel
Mexico €125mm
Key Facts
Also known as: PitzGroup; PITZ GROUP; #PitzTalent
Founded: Active by 2019; Transfermarkt verified since Aug 12, 2022
Headquarters: Multi-hub operations — Madrid (Spain); Mexico City (Mexico) — Paseo de los Tamarindos 400-B, Piso 29; Montevideo (Uruguay); Milan (Italy); Zurich (Switzerland); London (UK)
Players: 110 (54 in top-tier leagues) • Total market value ≈ €125mm
FIFA/FA registration: Licenced agents
Languages: Spanish; English
Regions covered: Mexico/CONCACAF; Europe (Spain, UK, Italy, Switzerland); South America (Uruguay, Panama)
Email: Not publicly listed (contact via website’s Contacto page)
Instagram: https://www.instagram.com/pitzgroup/
Facebook: https://www.facebook.com/PitzGroup/
X: https://x.com/pitzgroup
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About
Pitz Group is a Mexico-led player representation agency providing legal, fiscal and image management alongside transfers and career planning. The firm positions itself as an international shop “representing players in Mexico and around the world,” with a presence across Europe and the Americas.
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Key People
CEO/Founder: Alejandro López Martínez — Owner
Managing leadership: César Morales Galán — Co-owner
Licensed agents (selection): Martín Espinosa Huelgas — FIFA-licensed agent • Andrés Clarence — Agent
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Client Roster
Top players (current):
Alexis Vega [Deportivo Toluca]
Luis Malagón [Club América]
Álex Zendejas [Club América]
Érick Sánchez [Club América]
Ramón Juárez [Club América]
Víctor Guzmán [CF Monterrey]
Jesús Angulo [Deportivo Toluca]
Diego Lainez [Tigres UANL]
Henry Martín [Club América]
Rising talents / U23 (selection):
Isaías Violante [Club América] • Yael Padilla [Chivas] • Dagoberto Espinoza [Club América] • Pedro Pedraza [CF Pachuca]
Notable former clients:
Not publicly maintained by the agency
Coaches/Staff represented (if any):
Not disclosed
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Notable Deals
2024 — Érick “Chiquito” Sánchez: Pachuca → Club América; four-year contract (to 2028)
2023 — Diego Lainez: Real Betis → Tigres UANL; option exercised for permanent transfer; deal to 2027 (fee ≈ €6m reported)
2024 — Henry Martín: Club América contract renewal; extension to 2027
2024 — Luis Ángel Malagón: Club América contract renewal to 2027
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Services
Contract negotiation (transfers/loans, renewals)
Legal, fiscal and financial advisory
Image/communications strategy and sponsorship support
End-to-end career management across Mexico, Europe and the Americas
Partner Network
Operational/roster links with Club América, Deportivo Toluca, Tigres UANL, CF Monterrey, Pachuca, Guadalajara (Chivas) and others in Liga MX; European touchpoints via Madrid, Milan, Zurich and London hubs.
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Track Record (last 3 seasons)
Total transfers completed: Dozens across Liga MX with selective Europe moves (examples above)
Deals ≥ €10m: Limited; portfolio skews to mid-market Liga MX valuations
Clients in top-5 leagues: Sporadic (Europe placements primarily via partnerships)
National team clients: Multiple Mexico internationals among current roster (e.g., Henry Martín, Alexis Vega)
Renewal/extension deals: Frequent (e.g., Henry Martín 2024, Malagón 2024)
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Approach & Philosophy
Boutique, relationship-led representation with integrated legal/financial/image services and a stated objective of tailored, 360° advisory throughout a player’s career.
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Fees & Transparency
Typical market ranges (jurisdiction-dependent): player-side commissions ~3–5% of gross salary; club-side commissions negotiated per FIFA/national FA frameworks; dual representation only with informed written consent. (Specific fees not publicly disclosed.)
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Compliance & Reputation
Disciplinary actions / sanctions: In Aug 2025, multiple reputable outlets reported FIFA sanctioned and blocked Alejandro López Martínez (Pitz Group owner) from acting as a player agent internationally; subsequent legal review in Mexico was reported. RÉCORD | El deporte nuestra pasiónGrupo Milenio
Litigation / disputes: None publicly documented against the agency beyond the sanction reports above.
Media sentiment: Mixed — significant Liga MX footprint and renewals; scrutiny following the FIFA sanction news. Futbol TotalRÉCORD | El deporte nuestra pasión
