PEP Sports Consulting
Scandinavian Elite Focus
Denmark €26mm
Key Facts
Also known as: P-E-P Consulting; PEP Consulting ApS Sport & Management (former company)
Founded: 2015 (current entity; earlier consultancy active since 1999)
Headquarters: Fjordløkke 126, 6200 Aabenraa, Denmark
Players: 4 (1st tier: 4) – Total market value approx €26m
FIFA/FA registration: FIFA-licensed agent registered with Danish FA (DBU) – Poul-Erik Petersen, P-E-P Sports Consulting
Languages: Danish, English
Regions covered: Denmark, wider Scandinavia, Germany, Austria, Norway, England
Email: p-e-p@mail.dk
About
P-E-P Sports Consulting is a boutique Danish football agency built around long-term representation of a very small, elite client list. Founded and owned by experienced Danish intermediary Poul-Erik Petersen, the sole-trader company P-E-P Sports Consulting has operated out of Aabenraa since 2015, following an earlier spell under the PEP Consulting ApS Sport & Management banner dating back to 1999.
The agency focuses on high-level Danish players in top-5 European leagues and strong development environments such as Red Bull Salzburg and Bodø/Glimt, advising on career moves, contract structures and off-pitch stability. With only a handful of first-team clients, PEP Consulting positions itself as a low-profile, relationship-driven intermediary for established internationals and one blue-chip young talent.
Key People
CEO/Founder:
Poul-Erik Petersen – Founder and owner of P-E-P Sports Consulting; Danish business and sports consultant active since 1999 in football management through PEP Consulting entities.
Acts as primary operator and day-to-day football lead for the agency (no separate public-facing management structure identified).
Licensed agents (names + license IDs):
Poul-Erik Petersen – FIFA football agent, registered with DBU (Danish FA) as “P-E-P Sports Consulting, Fjordløkke 126, 6200 Aabenraa”. Specific FIFA licence ID is not publicly disclosed.
Client Roster
(Only full name, current club, date of birth; based on most recent publicly listed clients where PEP Consulting is verified as agent.)
Top players and taletns (current)
Christian Nørgaard (Arsenal) – 10 March 1994
Maurits Kjærgaard (Red Bull Salzburg) – 26 June 2003
Yussuf Poulsen (Hamburger SV) – 15 June 1994
Mathias Jørgensen (FK Bodø/Glimt) – 20 September 2000
Maurits Kjærgaard (Red Bull Salzburg) – 26 June 2003 – Danish central midfielder seen as a high-upside prospect in the Red Bull system and linked with big-club interest.
(Given the extremely selective client list, Kjærgaard is the only clearly U23 “rising talent” profile currently represented.)
Notable former clients
Not publicly documented – no reliable public list of ex-clients attached to PEP Consulting beyond the current four-player roster in major databases.
Coaches/Staff represented (if any)
None publicly listed – no managers or backroom staff are clearly attributed to PEP Consulting in major databases or federation records.
Notable Deals
2025 – Christian Nørgaard – Brentford to Arsenal (permanent transfer)
Clubs: Brentford → Arsenal (Premier League)
Transfer type/fee: Reported initial £10m fee, potentially rising to around £15m with add-ons
Contract: Two-year deal with an option for a third season
2025 – Yussuf Poulsen – RB Leipzig to Hamburger SV (permanent transfer)
Clubs: RB Leipzig → Hamburger SV (Bundesliga)
Transfer type/fee: Permanent move, widely reported in the €1–1.5m range
Contract: Multi-year deal (exact term undisclosed)
2025 – Mathias Jørgensen – Aalborg BK to FK Bodø/Glimt (permanent transfer)
Clubs: Aalborg BK → Bodø/Glimt (Eliteserien)
Transfer type/fee: Transfer reported at around €3m, four-year contract to 2029
2024 – Maurits Kjærgaard – contract extension with Red Bull Salzburg
Clubs: Red Bull Salzburg (extension)
Transfer type/fee: Contract renewal rather than transfer; extended through to 30 June 2028
(These are key recent moves involving PEP Consulting’s current clients; in some cases the agency’s role is inferred from its present-day representation.)
Services
PEP Consulting’s publicly visible activities and client portfolio suggest the following core services:
Career strategy and medium/long-term planning for elite Danish players in top European leagues
Contract negotiation and renegotiation (extensions, improved terms, performance incentives)
Transfer planning for cross-border moves between Denmark, Germany, Austria, Norway and England
Advice on salary structures, bonuses and image-rights alignment with club policies
Coordination with club, national team and performance staff on workload and career priorities
Basic support with relocation, taxation liaison and everyday logistics via a tight personal network
Because the agency is a one-man, low-profile structure, many of these services are delivered informally and tailored per player, rather than being marketed as fixed “packages”.
Partner Network
Clubs
Arsenal, Brentford, RB Leipzig, Hamburger SV, Red Bull Salzburg, Aalborg BK, Bodø/Glimt and associated clubs in those ecosystems
Leagues/FAs
Danish Superliga and Danish FA ecosystem, Austrian Bundesliga, German Bundesliga, Norwegian Eliteserien and the English Premier League
Local professional-services network
Danish legal, accounting and tax advisors in and around Aabenraa, plus club-side medical and performance staff associated with the above teams
Track Record (last 3 seasons)
Total transfers completed:
At least 3 major first-team transfers involving current clients (Nørgaard to Arsenal; Poulsen to Hamburg; Jørgensen to Bodø/Glimt)
Deals ≥ €10m:
1 – Christian Nørgaard to Arsenal (fee reported in the £10–15m range)
Clients in top-5 leagues:
2 current – Christian Nørgaard (Premier League), Yussuf Poulsen (Bundesliga)
National team clients:
At least 2 full Denmark internationals – Nørgaard and Poulsen
Renewal/extension deals:
At least 1 major extension – Maurits Kjærgaard with Red Bull Salzburg to 2028
Because PEP Consulting runs a deliberately compact client list, its deal volume is modest, but the transactions are concentrated at high-competition levels (Premier League, Bundesliga, Eliteserien and Champions League-level clubs).
Approach & Philosophy
PEP Consulting’s structure as a one-person, owner-operated agency makes it highly selective: the firm represents just a handful of players and focuses on long-term relationships rather than volume. The current roster is entirely Scandinavian and mostly Danish, with clients occupying central roles at their clubs – captain profiles, core midfielders or key attacking pieces.
The agency’s philosophy appears to centre on:
Choosing stable environments where players can play meaningful minutes in competitive leagues
Prioritising the player’s mid-long-term trajectory, allowing full cycles at clubs before big moves
Using data-rich, development-focused environments (Salzburg, Bodø/Glimt, progressive Bundesliga and Premier League clubs) to time moves when the player has already proved themselves domestically
Negotiations typically reflect a pragmatic Scandinavian style – relatively low drama in the media, incremental financial progression and careful contract horizons that leave room for a potential final move for senior players.
Fees & Transparency
PEP Consulting does not publicly publish its fee structure, commission percentages or expense policies.
Given its FIFA and DBU registrations and the markets where it operates, it is likely to work within the typical 3–10 % range of player gross salary on playing contracts, with separate arrangements for signing-on bonuses and commercial deals, in line with FIFA and local FA regulations. This should be treated as an industry-based assumption rather than a firm, agency-specific disclosure.
No public information is available on:
Whether the agency takes equity-style upside in players’ image-rights structures
How it allocates scouting or travel expenses
Its detailed stance on dual representation
Compliance & Reputation
Disciplinary actions / sanctions:
No public record of disciplinary sanctions or suspensions involving P-E-P Sports Consulting or Poul-Erik Petersen as an agent has been identified.
Litigation / disputes:
No notable litigation, arbitration or transfer-dispute cases linked to PEP Consulting have surfaced in public sources.
Media sentiment:
Neutral to quietly positive. Coverage around PEP clients focuses primarily on the players and clubs rather than the agency, with recent moves generally framed as smart career steps or exciting signings for the clubs involved.
Awards/recognition
No explicit industry awards are publicly attributed to PEP Consulting or Poul-Erik Petersen, but the calibre of clients – including a Premier League midfielder at Arsenal, a long-serving Denmark international striker at HSV, and a Champions League-level midfielder at Salzburg – functions as informal recognition of the agency’s standing within Scandinavian football.
