People In Sport
Nordic Player Agency
. Denmark
€47mm

Key Facts

Also known as: People In Sport Scandinavia ApS (company)
Founded: 01.04.2008 (company start date)
Headquarters: Jægersborg alle 166, Gentofte 2820, Denmark
Players: 70+ (25+ 1st tier) | Total market value: €47mm
FIFA/FA registration: Denmark (DBU) – People In Sport agents are listed in DBU’s “Registered football agents” directory; DBU notes FIFA agent ID is shown on the FIFA digital agent card (not published on DBU site).
Languages: Danish, English (operations and client base across Denmark/Scandinavia and international leagues)
Regions covered: Scandinavia, Europe (incl. Serie A/Eredivisie), North America (MLS)
Email: info@peopleinsport.eu
Phone: +45 71727361
Instagram: https://www.instagram.com/peopleinsport.eu/
Facebook: https://www.facebook.com/peopleinsport
LinkedIn: https://www.linkedin.com/company/people-in-sport-scandinavia/

About

People In Sport is a Denmark-based multi-sport management agency that began as a football-focused concept in the early 2000s and formally operates via People In Sport Scandinavia ApS (start date 01.04.2008).
The agency works across men’s and women’s football (and other sports), with a strong Scandinavian pipeline and active placements into European leagues and MLS.
Its football unit blends former-pro insight (ex-players/coaches) with representation, contract negotiation, and cross-border transfer execution.

Key People

  • Mads Winther – Founder & Managing Partner (Chairman/Board)
    Phone: +45 20 14 71 72 | Email: Mads@peopleinsport.eu | LinkedIn: available via profile page
    Bio: Founder of People in Sport; background across elite sport and leadership/board roles; works across football and handball with a focus on long-term development and performance culture.

  • Thomas Løvind Andersen – Managing Partner, CEO (Business Development)
    Phone: +45 40 23 40 21 | Email: Thomas@peopleinsport.eu | LinkedIn: available via profile page
    Bio: Partner since 2018; business development focus; prior international career across trading/finance in London, Geneva and Singapore.

  • Casper Grønn Spiele – Partner & Football Agent
    Phone: +45 25 21 13 88 | Email: casper@peopleinsport.eu | LinkedIn: available via profile page
    Bio: Former player (200+ matches) and youth coach; commercial background; career/contract advisory orientation.

  • Jacob Krüger Andersen – Partner (Football)
    Contact details and bio are published on the People In Sport team/profile pages.

  • Agents and scouts:

    • Tommy Bechmann – Football Agent
      Phone: +45 26 24 29 41 | Email: Tommy@peopleinsport.eu | LinkedIn: available via profile page
      Bio: Former pro player (400+ matches, including Bundesliga); later media/pundit roles and business education; joined as agent in May 2024.

    • Steen Wibe Träger – Scout (Football)
      Phone: +45 26 74 27 01 | Email: Steen@peopleinsport.eu | LinkedIn: available via profile page
      Bio: Scout/manager since 2009; DBU-trained coach; focused on youth scouting and talent identification (Zealand).

    • Tim Hilbert – Technical Scout (Football)
      Phone: +45 60 56 97 29 | Email: tim@peopleinsport.eu | LinkedIn: available via profile page
      Bio: Match analysis/scouting certification; uses football data in player evaluation and internal process development.

  • Søren Larsen – Player Service (Football)
    Phone: +45 53 86 62 29 | Email: Larsen@peopleinsport.eu
    Bio: Former Denmark international; later sports therapy clinic operator; joined People in Sport in May 2024.

  • Line Geltzer Johansen – Women’s Football
    Phone: +45 22 44 58 06 | Email: line@peopleinsport.eu | LinkedIn: available via profile page
    Bio: Former goalkeeper across top leagues; former national team keeper; now supports women’s players.

  • Former ownership/founder note (context)
    People In Sport has had high-profile football-agent leadership over time; e.g., co-founder Michael Stensgaard publicly announced his departure in September 2023.

Client Roster

Top players and talents (current)

  • Elias Jelert (Southampton) – 12.06.2003

  • Sebastian Otoa (Genoa) – 13.05.2004

  • Martin Frese (Hellas Verona) – 04.01.1998

  • Wessam Abou Ali (Columbus Crew) – 04.01.1999

  • Mads Bech Sørensen (FC Midtjylland) – 07.01.1999

  • Christian Rasmussen (Fortuna Düsseldorf) – 19.01.2003

  • Marcus Ingvartsen (San Diego FC) – 04.01.1996

  • Callum McCowatt (Silkeborg IF) – 30.04.1999

  • Elias Sørensen (Vålerenga) – 18.09.1999

  • Kaare Barslund (Brommapojkarna) – 23.03.2004

  • Christian Gammelgaard (Vejle BK) – 10.03.2003

  • Jacob Christensen (Molde FK) – 25.06.2001

  • Gustav Grubbe (Odense BK) – 27.01.2003

  • Marinus Larsen (IK Brage) – 30.12.2003

  • Andreas Lausen (Esbjerg fB) – 15.10.2002

  • Silas Hald (HB Køge) – 02.09.2006

  • Nicolas Bürgy (Odense BK) – 07.08.1995

  • Niklas Vesterlund (FC Utrecht) – 06.06.1999

  • Oscar Hedvall (Vålerenga) – 09.08.1998

  • Oliver Klitten (Hobro IK) – 01.05.2000

  • Lukas Klitten (Hobro IK) – 01.05.2000

  • Viktor Bergh (Hansa Rostock) – 26.07.1999

  • Ulrik Yttergård Jenssen (Rosenborg) – 17.07.1996

  • Jakob Haugaard (Tromsø) – 01.05.1992

  • Tobias Anker (IK Sirius) – 06.03.2001

  • Nicklas Strunck (Bryne) – 17.08.1999

  • Magnus Warming (Nykøbing FC)

  • Jonas Dakir / Peter Bjur / Samuel Chukwudi

Notable former clients: Not consistently published in a single authoritative public list; recommend validating via archived agency/club announcements before publication.

Coaches/Staff represented (if any): No widely cited public roster for coaches found in the sources reviewed in this run.

Notable Deals

  • 2024 – Elias Jelert – FC Copenhagen to Galatasaray – permanent – €9.00m (reported)

  • 2025 – Elias Jelert – Galatasaray to Southampton – loan – loan fee €0.30m (as listed in Galatasaray outgoing loans)

  • 2025 – Sebastian Otoa – Aalborg BK to Genoa – permanent – €2.75m (club transfer record listing includes Otoa at €2.75m)

  • 2025 – Wessam Abou Ali – Al Ahly to Columbus Crew – permanent – €6.40m (arrival fee listing)

  • 2025 – Christian Rasmussen – FC Nordsjælland to Fortuna Düsseldorf – permanent – fee not confirmed in sources captured in this run (verify on player transfer history before publishing).

  • 2025 – Jacob Christensen – FC Nordsjælland to Molde FK – permanent – fee not confirmed in sources captured in this run (verify on player transfer history before publishing).

  • 2024 – Niklas Vesterlund – FC Copenhagen to FC Utrecht – permanent – fee not confirmed in sources captured in this run (verify on player transfer history before publishing).

  • 2024 – Martin Frese – move into Serie A (Hellas Verona) – fee not confirmed in sources captured in this run (verify on player transfer history before publishing).

  • 2025 – Oscar Hedvall – to Vålerenga – fee not confirmed in sources captured in this run (verify on player transfer history before publishing).

  • 2025 – Tobias Anker – to IK Sirius – fee not confirmed in sources captured in this run (verify on player transfer history before publishing).

Services

  • Player representation and contract negotiation

  • Transfer strategy and cross-border move execution (Scandinavia to major European leagues, MLS)

  • Career planning, club placement, and performance support (agency-wide positioning)

Partner Network

  • Strong Scandinavian club network (Denmark/Norway/Sweden) and outbound pathways into Serie A/Eredivisie/MLS via represented-player placements.

Track Record (last 3 seasons)

  • Total transfers completed (documented, top-roster examples): 10+ (incl. Jelert, Otoa, Abou Ali and multiple Scandinavia-to-Europe/MLS moves)

  • Deals ≥ €10m: 0 (confirmed in captured sources)

  • Clients in top-5 leagues (current): 2 (Serie A – Sebastian Otoa, Martin Frese)

  • National team clients (current senior caps shown in captured sources): 2 (Wessam Abou Ali – Palestine; Callum McCowatt – New Zealand)

  • Renewal/extension deals (example): 1 (Christian Gammelgaard – last contract extension shown as 16.04.2025)

Approach & Philosophy

People In Sport’s football unit is built around a Scandinavian talent pipeline and practical football know-how from ex-pro backgrounds, aiming to place players into the right competitive environment early and then scale to international leagues when timing and fit align.
The roster composition suggests a “development to export” pattern: strong domestic representation in Denmark/Norway/Sweden, with selected moves into Serie A, Eredivisie and MLS once players are ready and market conditions are favorable.

Fees & Transparency

  • Public commission terms are not disclosed on the sources captured in this run; representation agreements and fee mechanics should be assessed case-by-case.

  • For regulatory context: Denmark-based agents are listed by DBU as “registered football agents”; DBU notes FIFA ID details are presented via the FIFA digital agent card.

Compliance & Reputation

  • Disciplinary actions / sanctions: No public sanctions identified in the sources captured in this run.

  • Litigation / disputes: No specific public disputes identified in the sources captured in this run.

  • Media sentiment: Neutral – coverage sampled includes routine business/industry updates (e.g., leadership changes such as the publicly reported 2023 departure of a co-founder).

Awards/recognition

No consistently documented, agency-level awards were found in the sources captured in this run.

People In Sport logo

Submission Successful

The form has been successfully submitted.

Cookie 🍪
We use cookies to improve your experience on our site.