Niagara Sports Company
Making it real
Spain €230mm
Key Facts
Also known as: Niagara Sports Team; Niagara Sports Global Management d.o.o.; Niagara Sports UK Ltd
Founded: Active under current brand since 2022
Headquarters: Calle de José Ortega y Gasset 21, Planta 3 – Puerta derecha, 28006 Madrid, Spain.
Players: 84 (38 in top-tier leagues) • Total market value ≈ €230mm.
FIFA/FA registration: FIFA-licensed intermediaries operating internationally (Spain, Croatia, Bosnia & Herzegovina; verified agency listing since 06/03/2023).
Languages: Spanish, English, Croatian/Serbian/Bosnian, Italian, French
Regions covered: Iberia; Balkans/Central Europe (Croatia, Bosnia & Herzegovina); Italy; Germany; France; Türkiye; Qatar
Email: jlillo@niagarasportscompany.com, media@niagarasportsteam.com
Instagram: https://www.instagram.com/niagarateam/
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About
Niagara Sports Company is a Madrid-based boutique football agency led by veteran intermediaries Juanma López and Andy Bara. The group focuses on elite first-team talent and high-ceiling prospects, combining transfer execution with year-round support in performance, medical, legal and communications. Its portfolio spans LaLiga, Serie A, Bundesliga and Ligue 1, with additional activity in Türkiye and the Middle East.
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Key People
CEO/Founder: Andy Bara — Lead agent/owner.
Managing Director / Head of Football: Juanma López — Lead agent (Spain).
Licensed agents (selection):
Juanma López; Andy Bara.
José Lillo (Spain operations/contact).
Borislav Dvorzak (Croatia).
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Client Roster
Top players (current):
Dani Olmo [FC Barcelona]
Álvaro Morata [Como 1907]
Lovro Majer [VfL Wolfsburg]
Joan García [FC Barcelona]
Álvaro Djaló [Al-Gharafa SC]
Jonathan Ikoné [ACF Fiorentina]
Kristijan Jakić [FC Augsburg]
Omar Traoré [1. FC Heidenheim 1846]
Rising talents / U23 (selection):
Mikayil Faye [Stade Rennais]
Baye Coulibaly [Crown Legacy FC]
Gabriel (Gabrijel) Rukavina [HNK Rijeka]
Notable former/other clients: Álvaro Negredo [retired], among others.
Coaches/Staff represented (selection):
Albert Riera [Head Coach, NK Celje]
Cosmin Contra [Manager]
José Ramón Sandoval [Coach]
César Negredo [Assistant Coach, Córdoba CF]
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Notable Deals
2025 — Álvaro Morata: Galatasaray → AC Milan → Como 1907; short sequence culminating in loan to Como (deal confirmed Aug 12, 2025).
2025 — Joan García: Espanyol → FC Barcelona; release clause €25m; six-year contract to 2031.
2025 — Álvaro Djaló: Athletic Club → Al-Gharafa SC; season-long loan (option to buy).
2024 — Dani Olmo: RB Leipzig → FC Barcelona; long-term deal announced Aug 2024.
2023 — Lovro Majer: Stade Rennais → VfL Wolfsburg; reported €25–30m; multi-year contract.
2024 — Kristijan Jakić: Eintracht Frankfurt → FC Augsburg; loan (Jan 2024) followed by permanent move; contract to 2028.
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Services
Contract negotiation & renewals
Domestic/international transfers & loans
Image rights, endorsements & brand partnerships
Legal & tax coordination; immigration/relocation support
Performance planning, medical/rehab coordination & wellbeing
PR/communications & career marketing
Scouting and pathway management for “Next Gen” prospects
Partner Network
Clubs & academies regularly involved via placements: FC Barcelona, Como 1907, VfL Wolfsburg, Stade Rennais, Athletic Club, 1. FC Heidenheim, FC Augsburg, Córdoba CF, NK Celje, Al-Gharafa SC.
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Track Record (last 3 seasons)
Total transfers completed: Not publicly disclosed; numerous across LaLiga, Serie A, Bundesliga, Ligue 1, Türkiye and Qatar.
Deals ≥ €10m: Multiple — e.g., Dani Olmo to FC Barcelona; Joan García to FC Barcelona (€25m).
Clients in top-5 leagues: Yes (LaLiga, Serie A, Bundesliga, Ligue 1).
National team clients: Several senior internationals (Spain, Croatia, Senegal, etc.).
Renewal/extension deals: Managed case-by-case (not systematically disclosed).
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Approach & Philosophy
Relationship-led representation with a dual Iberia–Balkans footprint, emphasizing early identification of high-potential players and carefully staged moves into top-five leagues. Niagara complements transfer work with integrated support teams (performance, medical, legal and communications) to sustain long-term value for players and clubs.
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Fees & Transparency
Typical market practice (jurisdiction-dependent) includes player-side commissions around 3–5% of gross salary, higher on lower-value contracts, and club-side service fees negotiated per FFAR/NFAR frameworks. Note: In England, an FA Rule K tribunal (Nov/Dec 2023) found FIFA’s fee-cap and pro-rata rules unenforceable under UK competition law, while EU-level proceedings continue following the Advocate General’s May 2025 opinion; rules therefore vary by country pending final outcomes. Niagara states compliance with applicable regulations in each jurisdiction.
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Compliance & Reputation
Disciplinary actions / sanctions: None publicly reported for the agency.
Litigation / disputes: None publicly reported involving the agency.
Media sentiment: Positive-to-neutral — coverage highlights marquee clients and high-profile deals (e.g., Barcelona moves for Olmo and Joan García; Morata to Como).
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Awards/recognition
Verified agency profile on major industry databases; roster features multiple first-teamers in top-five leagues.
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Notes & verification status (Aug 13, 2025): Corporate identity, address and contact verified via recognized industry sources; leadership and service scope confirmed via the agency’s official channels; roster and current clubs cross-checked with official club sources and reputable outlets.
