Niagara Sports Company
Making it real
Spain €260mm
Key Facts
Also known as: Niagara Sports Team; Niagara Sports Global Management d.o.o.; Niagara Sports UK Ltd
Founded: Active under current brand since 2022
Headquarters: Calle de José Ortega y Gasset 21, Planta 3 – Puerta derecha, 28006 Madrid, Spain.
Players: 84 (38 in top-tier leagues) • Total market value ≈ €260mm.
FIFA/FA registration: FIFA-licensed intermediaries operating internationally (Spain, Croatia, Bosnia & Herzegovina; verified agency listing since 06/03/2023).
Languages: Spanish, English, Croatian/Serbian/Bosnian, Italian, French
Regions covered: Iberia; Balkans/Central Europe (Croatia, Bosnia & Herzegovina); Italy; Germany; France; Türkiye; Qatar
Email: jlillo@niagarasportscompany.com, media@niagarasportsteam.com
Phone: +34 628248738
Instagram: https://www.instagram.com/niagarateam/
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About
Niagara Sports Company is a Madrid-based boutique football agency led by veteran intermediaries Juanma López and Andy Bara. The group focuses on elite first-team talent and high-ceiling prospects, combining transfer execution with year-round support in performance, medical, legal and communications. Its portfolio spans LaLiga, Serie A, Bundesliga and Ligue 1, with additional activity in Türkiye and the Middle East. The agency is best known for representing high-profile European talent, including Spain international Dani Olmo, Alvaro Morata and Joan Garcia.
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Key People
CEO/Co-Founder: Andy Bara — Lead agent/owner.
Croatian agent and founder of Niagara (brand founded 2011).
Early-career story includes using contacts to reach leading super-agent Jonathan Barnett (noted in a later interview/profile).
FA registration: FARA1736 (England).
Co-Founder/Partner: Juanma López — Lead agent (Spain).
Former Atlético Madrid defender who later moved into football representation/agency work.
Licensed agents (selection):
Juanma López; Andy Bara.
José Lillo (Spain operations/contact).
Borislav Dvorzak (Croatia).
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Client Roster
Top players (current):
Dani Olmo (Barcelona) – 07.05.1998
Joan García (Barcelona) – 04.05.2001
Pavel Šulc (Lyon) – 29.12.2000
Rodrigo Zalazar (Braga) – 12.08.1999
Lovro Majer (Wolfsburg) – 17.01.1998
Álvaro Morata (Como 1907) – 23.10.1992
Jorge de Frutos (Rayo Vallecano) – 20.02.1997
Roberto Fernández (Espanyol) – 03.07.2002
Toni Fruk (Rijeka) – 09.03.2001
Mujaid Sadick (Al-Ahli) – 14.03.2000
Mikayil Faye (Cremonese) – 14.07.2004
Simun Hrgović (Lecce) – 17.12.2004
Timi Max Elšnik (Crvena zvezda) – 29.04.1998
Diego Aguado (Real Madrid Castilla) – 02.02.2007
Andrija Bulatović (Lens) – 27.12.2006
Juanma Herzog (UD Las Palmas) – 13.05.2004
Baye Coulibaly (Charlotte FC) – 08.01.2006
Ivan Smolčić (Como 1907) – 21.09.2000
Rodolfo Aloko (Crown Legacy FC) – 26.12.2006
Telli Siwe (AJ Auxerre) – 14.12.2004
Álvaro Djaló (Al Duhail) – 16.08.1999
Rey Manaj (Sharjah FC) – 24.02.1997
Jacques Siwe (Rubin Kazan) – 27.04.2001
Marko Divković (Bröndby IF) – 11.06.1999
Juanmi Latasa (Real Valladolid) – 23.03.2001
Marko Tolić (Slovan Bratislava) – 05.07.1996
Hrvoje Smolčić (Kocaelispor, loan) – 17.08.2000
Dani Cárdenas (Rayo Vallecano) – 28.03.1997
Keidi Bare (Real Zaragoza) – 28.08.1997
Íñigo Sainz-Maza (Racing Santander) – 16.06.1998
Notable former/other clients: Álvaro Negredo [retired], among others.
Coaches/Staff represented (selection):
Albert Riera [Head Coach, NK Celje]
Cosmin Contra [Manager]
José Ramón Sandoval [Coach]
César Negredo [Assistant Coach, Córdoba CF]
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Notable Deals
2025 — Álvaro Morata: Galatasaray → AC Milan → Como 1907; short sequence culminating in loan to Como (deal confirmed Aug 12, 2025).
2025 — Joan García: Espanyol → FC Barcelona; release clause €25m; six-year contract to 2031.
2025 — Pavel Šulc: Vikotria Plzeň → Lyon (€7.5mm)
2025 — Álvaro Djaló: Athletic Club → Al-Gharafa SC; season-long loan (option to buy).
2024 — Dani Olmo: RB Leipzig → FC Barcelona; long-term deal announced Aug 2024 (€55mm).
2023 — Lovro Majer: Stade Rennais → VfL Wolfsburg; reported €25–30m; multi-year contract.
2024 — Kristijan Jakić: Eintracht Frankfurt → FC Augsburg; loan (Jan 2024) followed by permanent move; contract to 2028.
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Services
Contract negotiation & renewals
Domestic/international transfers & loans
Image rights, endorsements & brand partnerships
Legal & tax coordination; immigration/relocation support
Performance planning, medical/rehab coordination & wellbeing
PR/communications & career marketing
Scouting and pathway management for “Next Gen” prospects
Partner Network
Clubs & academies regularly involved via placements: FC Barcelona, Como 1907, VfL Wolfsburg, Stade Rennais, Athletic Club, 1. FC Heidenheim, FC Augsburg, Córdoba CF, NK Celje, Al-Gharafa SC.
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Track Record (last 3 seasons)
Total transfers completed: Not publicly disclosed; numerous across LaLiga, Serie A, Bundesliga, Ligue 1, Türkiye and Qatar.
Deals ≥ €10m: Multiple — e.g., Dani Olmo to FC Barcelona; Joan García to FC Barcelona (€25m).
Clients in top-5 leagues: Yes (LaLiga, Serie A, Bundesliga, Ligue 1).
National team clients: Several senior internationals (Spain, Croatia, Senegal, etc.).
Renewal/extension deals: Managed case-by-case (not systematically disclosed).
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Approach & Philosophy
Relationship-led representation with a dual Iberia–Balkans footprint, emphasizing early identification of high-potential players and carefully staged moves into top-five leagues. Niagara complements transfer work with integrated support teams (performance, medical, legal and communications) to sustain long-term value for players and clubs.
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Fees & Transparency
Typical market practice (jurisdiction-dependent) includes player-side commissions around 3–5% of gross salary, higher on lower-value contracts, and club-side service fees negotiated per FFAR/NFAR frameworks. Note: In England, an FA Rule K tribunal (Nov/Dec 2023) found FIFA’s fee-cap and pro-rata rules unenforceable under UK competition law, while EU-level proceedings continue following the Advocate General’s May 2025 opinion; rules therefore vary by country pending final outcomes. Niagara states compliance with applicable regulations in each jurisdiction.
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Compliance & Reputation
Disciplinary actions / sanctions: None publicly reported for the agency.
Litigation / disputes: None publicly reported involving the agency.
Media sentiment: Positive-to-neutral — coverage highlights marquee clients and high-profile deals (e.g., Barcelona moves for Olmo and Joan García; Morata to Como).
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Awards/recognition
Verified agency profile on major industry databases; roster features multiple first-teamers in top-five leagues.
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