New Era Global Sports Management Ltd
UK Player Managers
UK €37mm
Key Facts
Founded: 2008
Headquarters: 17 Hardwidge Street, London SE1 3SY, United Kingdom
Players: 94 (8) — Total market value: €37mm
FIFA/FA registration: FIFA/FA-licensed agents on staff
Languages: English
Regions covered: UK & Ireland; Europe; Middle East (Qatar placements)
Email: info@neweraglobalsports.com
Instagram: https://www.instagram.com/neweraglobalsports/
LinkedIn: https://www.linkedin.com/company/new-era-global-sports-ltd
X: https://x.com/NewEra_GS
About
New Era Global Sports is a London-based football agency providing 360° player management across on- and off-pitch needs, from contract negotiation to media and commercial guidance. Co-founded by former professionals Jamie Moralee and Pete Smith in 2008, the group blends EFL/Bundesliga-pathway expertise with a growing media arm (NEI) to build athlete brands alongside careers.
Key People
CEO/Founder: Jamie Moralee — Co-founder & Director
Managing Director / Head of Football: Joe McLaren — Head of Football Operations
Licensed agents: Pete (Peter) Smith; Marcus Campbell; Max Ferdinand; Rashid Uddin; Darren Kenton; Dan Upton
Ambassadors/Mentors: Rio Ferdinand; Anton Ferdinand; Danny Gabbidon
Client Roster
Top players (current):
Ben Godfrey (Sheffield United)
Mason Holgate (Al-Gharafa SC)
Darnell Furlong (Ipswich Town)
Josh Murphy (Portsmouth)
Tyler Goodrham (Oxford United)
Jake Clarke-Salter (Queens Park Rangers)
Matthew Cox (Brentford)
Ollie Tanner (Cardiff City)
Isaak Davies (Cardiff City)
Rising talents / U23:
Kellen Fisher (Norwich City) — 21
Matthew Baker (Newport County) — 22
Charlie Savage (Reading) — 22
Notable former clients:
Not publicly listed.
Coaches/Staff represented (if any):
Mick McCarthy (Manager)
James Rowberry (Assistant Coach, Stoke City)
Benito “Benny” Carbone (Inter Milan Primavera)
Notable Deals
2025 — Mason Holgate: Everton → Al-Gharafa SC, permanent; two-year deal.
2025 — Darnell Furlong: West Bromwich Albion → Ipswich Town, permanent; contract to 2028.
2025 — Ben Godfrey: Atalanta → Sheffield United, season-long loan.
2025 — Josh Murphy: Portsmouth — long-term contract extension to 2028.
2024 — Jake Clarke-Salter: Queens Park Rangers — new long-term contract.
Services
Contract negotiation and renewals
Domestic & international transfers/loans
Media, branding & commercial management (via NEI)
Wealth management coordination & future planning
Life skills, relocation & day-to-day player liaison support
Performance guidance and career pathway planning
Partner Network
Clubs frequently involved via roster/deals: Ipswich Town, Portsmouth, Brentford, QPR, Oxford United, Cardiff City, Dundee FC, Stoke City, Sheffield United, Al-Gharafa SC.
Track Record (last 3 seasons)
Total transfers completed: 5+ publicly documented senior moves/extensions (2024–2025).
Deals ≥ €10m: 0 publicly confirmed.
Clients in top-5 leagues: 2–3 (Premier League representation alongside EFL/Scotland).
National team clients: Several with senior caps.
Renewal/extension deals: 2+ (examples above).
Approach & Philosophy
Relationship-led, holistic management with a strong UK footprint. The agency combines experienced ex-pros as founders with licensed agents and player-liaison staff, emphasising stable development steps, brand building and long-term planning rather than opportunistic moves. Media capabilities (NEI) are integrated to maximise commercial opportunities for athletes.
Fees & Transparency
Specific commission ranges are not publicly disclosed; mandates follow FIFA Football Agent Regulations and FA/National Association rules. Dual-representation handled case-by-case with informed consent where permitted.
Compliance & Reputation
Disciplinary actions / sanctions: None publicly recorded; company active and in good standing in the UK.
Litigation / disputes: None publicly reported.
Media sentiment: Neutral-to-positive; regular EFL/PL activity and agency media expansion noted.
Awards/recognition
Nominated for Agency of the Year at the Global Football Industry Awards.
