Muy Manero
Dutch Talent & Match Agency
. Netherlands
€155mm

Key Facts

Also known as: Muy Manero BV; Muy Manero B.V.; muymanero.nl
Founded: 2008 (founded by Fulco van Kooperen)
Headquarters: Keizersgracht 311, 1016 EE Amsterdam, Netherlands
Via Nazionale Appia 239, 81022 Casagiove (CE), Italy
Players: 68 (30 in top-tier leagues) • Total market value ≈ €155m
FIFA/FA registration: FIFA-licensed agents on staff; KNVB-recognized match agents
Languages: Dutch, English (working), additional European languages via staff
Regions covered: Netherlands/Benelux; Europe (England, Spain, Italy, Germany, France, Portugal, Belgium, Scotland); Scandinavia; USA/MLS; Middle East (Qatar)
Email: info@muymanero.com
Phone: Dutch office - +31 20 747 0131, Italian office - +39 339 580 1510
Instagram: https://www.instagram.com/muy_manero/
Facebook: https://www.facebook.com/muymanero/
LinkedIn: https://www.linkedin.com/company/muy-manero/

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About

Muy Manero is an Amsterdam-based international sports marketing and player agency, founded by ex-IMG head of football Fulco van Kooperen in 2008. The agency combines elite player representation with KNVB match-agency work, media rights, training camps and a direct-to-club negotiating model across Europe and beyond. The firm states it holds the reinstated FIFA Agent licence. The agency operates from the Netherlands and Italy.

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Key People

  • CEO/Founder: Fulco van Kooperen — Founder & Lead Agent

    • Bio: Founder and director of Muy Manero; publicly listed in KNVB match agent documentation with direct contact details.

    • Email: fulco@muymanero.com

    • Phone: +31 6 45556640

  • Agency contact (business enquir

  • Managing Director / Head of Football: Not publicly designated (founder-led with senior licensed agents)

  • Licensed agents (selection): Nikkie Bruinenberg (licensed) • Nathan van Kooperen (licensed) • Francesco Miniero (licensed) • Elise de Goede (licensed) • Hes van Kapel (licensed) • Senior staff: Nello Agresta, Skip Terweij, Rik Schouw

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Client Roster

Top players (current):

  • Sven Botman (Newcastle United) – 12.01.2000

  • Givairo Read (Feyenoord) – 02.06.2006

  • Joey Veerman (PSV Eindhoven) – 19.11.1998

  • Edson Álvarez (Fenerbahçe) – 24.10.1997

  • Ramiz Zerrouki (FC Twente) – 26.05.1998

  • Nick Olij (PSV Eindhoven) – 01.08.1995

  • Bjorn Meijer (Club Brugge) – 18.03.2003

  • Calvin Verdonk (LOSC Lille) – 26.04.1997

  • Sami Ouaissa (NEC Nijmegen) – 02.10.2004

  • Milan Smit (Go Ahead Eagles) – 13.02.2003

  • Jasper Schendelaar (PEC Zwolle) – 02.09.2000

  • Luc Marijnissen (FCV Dender EH) – 09.01.2003

  • Joël Drommel (Sparta Rotterdam) – 16.11.1996

  • Perr Schuurs (Torino FC) – 26.11.1999

  • Adrian Mazilu (FC Dinamo 1948) – 13.09.2005

  • Jorrit Hendrix (Preußen Münster) – 06.02.1995

  • Sam De Grand (Lommel SK) – 05.10.2004

  • Kaj Sierhuis (Fortuna Sittard) – 27.04.1998

  • Jay Gorter (Pafos FC) – 30.05.2000

  • Jordy de Wijs (Fortuna Düsseldorf) – 08.01.1995

  • Philippe Rommens (Ferencvárosi TC) – 20.08.1997

  • Daniël van Kaam (RKC Waalwijk) – 23.06.2000

  • Donny Warmerdam (PSIM Yogyakarta) – 02.01.2002

  • Michael Breij (Roda JC Kerkrade) – 15.01.1997

  • Pepijn van de Merbel (FC Den Bosch) – 18.03.2002

  • Lewis Schouten (Excelsior) – 04.02.2004

  • Jorn Berkhout (SC Cambuur) – 18.03.2002

  • Jeremy van Mullem (Omonia Aradippou) – 18.03.1999

  • Mark Verkuijl (Ajax U21) – 10.02.2006

  • Sil van der Wegen (FC Utrecht U21) – 01.01.2005

Notable former clients:

  • Early Muy Manero signings included Steven Bergwijn and Abdelhak Nouri

Coaches/Staff represented (selection):

  • Pascal Jansen [Head Coach, NYCFC] • Dennis te Kloese [General Manager, Feyenoord] • John Stegeman [Manager, Willem II] • Eric Hellemons [Assistant Coach] • Tristan Berghuis [Assistant, VfL Wolfsburg] • Frank van Kempen [Manager, Indonesia U20] • Afshin Ghotbi [Manager] • Edwin de Wijs [Academy/PSV]

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Notable Deals

  • 2022 – Bjorn Meijer: FC Groningen → Club Brugge; ~€6mm; long-term deal

  • 2023 – Edson Álvarez (Ajax – West Ham) – permanent transfer, €38mm

  • 2022 – Sven Botman (LOSC Lille – Newcastle United) – permanent transfer, €37mm

  • 2024 – Adrian Mazilu (FCV Farul – Brighton U21) – permanent transfer, €3mm

  • 2025 – Michel Vlap (FC Twente – Al-Ahli SC) – permanent transfer, €2mm

  • 2025 – Givairo Read: Feyenoord — contract extension to 2029

  • 2025 – Edson Álvarez (West Ham – Fenerbahçe) – loan (option-to-buy noted on player profile; fee not stated in the excerpt used)

  • 2025 – Pascal Jansen: appointed Head Coach, New York City FC; contract to 2028

  • 2025 – Jordy de Wijs: Fortuna Düsseldorf → SC Heerenveen; half-season loan

  • 2024 – Philippe Rommens: Go Ahead Eagles → Ferencváros; permanent transfer; contract to 2028

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Services

  • Contract negotiation (transfers/loans, renewals)

  • Career development & pathway planning

  • Legal support & contract protection; crisis/reputation management

  • Data & video analysis via FACTS Consultancy

  • Wellbeing, medical & nutrition support

  • Commercials & brand partnerships; social media and content production

  • Training camps; match organization (KNVB match agents)

  • Media rights advisory for clubs and broadcasters

Partner Network

Clubs & leagues reflected by activity: Feyenoord, Club Brugge, Ferencváros, AZ, Ajax, FC Utrecht, Fortuna Sittard, Fortuna Düsseldorf, FC Twente, Al-Ahli SC (Qatar), MLS/NYCFC; analytics partner FACTS Consultancy.

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Track Record (last 3 seasons)

  • Total transfers completed: Several dozen across Netherlands, Belgium, Hungary, Germany, Scotland, MLS and Qatar

  • Deals ≥ €10m: 2+ Deals ≥ €10m: (Álvarez to West Ham and then to Fenerbahce)

  • Clients in top-5 leagues: Premier League (Botman – Newcastle; Álvarez via West Ham), occasional placements via Germany/France; core presence in Eredivisie, Jupiler Pro League, MLS, Qatar Stars League

  • National team clients: Netherlands youth internationals; Suriname representation (e.g., Read eligible/NED U19)

  • Renewal/extension deals: Regular—e.g., Read to 2029 at Feyenoord

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Approach & Philosophy

Select-roster, relationship-led representation with a “direct lines to clubs” philosophy to speed decisions and remove intermediaries. The agency blends traditional player care with data-led analysis, legal protection and brand-building, anchored in the Dutch market with a broad European footprint.

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Fees & Transparency

Typical market practice (jurisdiction-dependent): player-side commissions ~3–5% of gross salary; club-side fees negotiated within FIFA/national frameworks; dual representation only with informed written consent. (Specific fee schedules not publicly disclosed.)

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Compliance & Reputation

  • Disciplinary actions / sanctions: None publicly reported for the agency

  • Litigation / disputes: None publicly reported involving the agency

  • Media sentiment: Positive-to-neutral — verified agency status, steady European placements, and visible youth development pipeline

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