Muy Manero
Dutch Talent & Match Agency
Netherlands €155mm
Key Facts
Also known as: Muy Manero BV; Muy Manero B.V.; muymanero.nl
Founded: 2008 (founded by Fulco van Kooperen)
Headquarters: Keizersgracht 311, 1016 EE Amsterdam, Netherlands
Players: 68 (30 in top-tier leagues) • Total market value ≈ €155m
FIFA/FA registration: FIFA-licensed agents on staff; KNVB-recognized match agents
Languages: Dutch, English (working), additional European languages via staff
Regions covered: Netherlands/Benelux; Europe (England, Spain, Italy, Germany, France, Portugal, Belgium, Scotland); Scandinavia; USA/MLS; Middle East (Qatar)
Email: info@muymanero.com
Instagram: https://www.instagram.com/muy_manero/
Facebook: https://www.facebook.com/muymanero/
LinkedIn: https://www.linkedin.com/company/muy-manero/
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About
Muy Manero is an Amsterdam-based international sports marketing and player agency, founded by ex-IMG head of football Fulco van Kooperen in 2008. The agency combines elite player representation with KNVB match-agency work, media rights, training camps and a direct-to-club negotiating model across Europe and beyond. The firm states it holds the reinstated FIFA Agent licence.
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Key People
CEO/Founder: Fulco van Kooperen — Founder & Lead Agent
Managing Director / Head of Football: Not publicly designated (founder-led with senior licensed agents)
Licensed agents (selection): Nikkie Bruinenberg (licensed) • Nathan van Kooperen (licensed) • Francesco Miniero (licensed) • Elise de Goede (licensed) • Hes van Kapel (licensed) • Senior staff: Nello Agresta, Skip Terweij, Rik Schouw
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Client Roster
Top players (current):
Sven Botman [Newcastle]
Edson Alvarez [West Ham]
Joey Veerman [PSV]
Givairo Read [Feyenoord] — contract to 2029
Perr Schuurs [Torino]
Bjorn Meijer [Club Brugge]
Michel Vlap [Al-Ahli SC]
Philippe Rommens [Ferencváros]
Kaj Sierhuis [Fortuna Sittard]
Jordy de Wijs [Fortuna Düsseldorf]
Lewis Schouten [Excelsior]
Kevin Gadellaa [FC Utrecht]
Rising talents / U23 (selection):
Adrian Mazilu [Brighton U21] • Sem Dekkers [AZ U21] • Mark Verkuijl [Ajax U21] • Tijme Wessels [Feyenoord U19] • Oier Zon [Feyenoord U21] • Luc Marijnissen [Dender]
Notable former clients:
Early Muy Manero signings included Steven Bergwijn and Abdelhak Nouri
Coaches/Staff represented (selection):
Pascal Jansen [Head Coach, NYCFC] • Dennis te Kloese [General Manager, Feyenoord] • John Stegeman [Manager, Willem II] • Eric Hellemons [Assistant Coach] • Tristan Berghuis [Assistant, VfL Wolfsburg] • Frank van Kempen [Manager, Indonesia U20] • Afshin Ghotbi [Manager] • Edwin de Wijs [Academy/PSV]
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Notable Deals
2025 — Michel Vlap: FC Twente → Al-Ahli SC (Qatar); permanent transfer; contract to 2028; fee undisclosed (reports ≈€2m)
2025 — Givairo Read: Feyenoord — contract extension to 2029
2025 — Pascal Jansen: appointed Head Coach, New York City FC; contract to 2028
2025 — Jordy de Wijs: Fortuna Düsseldorf → SC Heerenveen; half-season loan
2024 — Philippe Rommens: Go Ahead Eagles → Ferencváros; permanent transfer; contract to 2028
2022 — Bjorn Meijer: FC Groningen → Club Brugge; ~€6m; long-term deal
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Services
Contract negotiation (transfers/loans, renewals)
Career development & pathway planning
Legal support & contract protection; crisis/reputation management
Data & video analysis via FACTS Consultancy
Wellbeing, medical & nutrition support
Commercials & brand partnerships; social media and content production
Training camps; match organization (KNVB match agents)
Media rights advisory for clubs and broadcasters
Partner Network
Clubs & leagues reflected by activity: Feyenoord, Club Brugge, Ferencváros, AZ, Ajax, FC Utrecht, Fortuna Sittard, Fortuna Düsseldorf, FC Twente, Al-Ahli SC (Qatar), MLS/NYCFC; analytics partner FACTS Consultancy.
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Track Record (last 3 seasons)
Total transfers completed: Several dozen across Netherlands, Belgium, Hungary, Germany, Scotland, MLS and Qatar
Deals ≥ €10m: Limited—portfolio skews toward €1–8m range and high-value extensions
Clients in top-5 leagues: Occasional placements via Germany/France; core presence in Eredivisie, Jupiler Pro League, MLS, Qatar Stars League
National team clients: Netherlands youth internationals; Suriname representation (e.g., Read eligible/NED U19)
Renewal/extension deals: Regular—e.g., Read to 2029 at Feyenoord
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Approach & Philosophy
Select-roster, relationship-led representation with a “direct lines to clubs” philosophy to speed decisions and remove intermediaries. The agency blends traditional player care with data-led analysis, legal protection and brand-building, anchored in the Dutch market with a broad European footprint.
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Fees & Transparency
Typical market practice (jurisdiction-dependent): player-side commissions ~3–5% of gross salary; club-side fees negotiated within FIFA/national frameworks; dual representation only with informed written consent. (Specific fee schedules not publicly disclosed.)
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Compliance & Reputation
Disciplinary actions / sanctions: None publicly reported for the agency
Litigation / disputes: None publicly reported involving the agency
Media sentiment: Positive-to-neutral — verified agency status, steady European placements, and visible youth development pipeline
