Key Facts

Also known as: Leading Sport Management; LSM
Founded: 2022 (France)
Headquarters: Lille, France
Players: not publicly listed • Total market value: not publicly listed
FIFA/FA registration: Not publicly disclosed on FIFA/FA public registers; company registered in France (SIREN 914 082 441)
Languages: French; English (working)
Regions covered: France; West Africa (Mali diaspora); UK/EU pathways (based on recent moves)
Email: not publicly listed (primary contact via official socials)
Instagram: https://www.instagram.com/lsmsport
Facebook: https://www.facebook.com/lsmsportmanagement/

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About

Leading Sport Management (LSM) is a boutique player representation and consulting agency created and led by former Liverpool and Juventus midfielder Mohamed “Momo” Sissoko. Founded in Lille in 2022, the agency focuses on identifying and developing highly promising U19–U23 talent and placing them into top-five European leagues. LSM has already been involved in major youth transfers and first professional contracts, building a reputation as a specialist in bridging academy graduates to elite competition.

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Key People

• CEO/Founder: Mohamed Lamine “Momo” Sissoko (ex-Liverpool, Juventus, PSG)

• Managing Director / Head of Football: Tural Abdullazada (Directeur Général, appointed 2025)

• Licensed agents: Not publicly listed by name/ID

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Client Roster

Top players (current):

• Jaydee Canvot (Crystal Palace)

Rising talents / U23:

• Mahamadou Sangaré (Manchester City U21)

• Naïme Saïd Mchindra (Toulouse FC)

Notable former clients: Not publicly documented

Coaches/Staff represented (if any): None publicly documented

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Notable Deals

• 2025 — Jaydee Canvot: Toulouse → Crystal Palace; permanent transfer; reported €23–27m; long-term contract

• 2025 — Mahamadou Sangaré: PSG → Manchester City; free transfer; five-year professional contract

• 2025 — Naïme Saïd Mchindra: Toulouse; signed first professional contract

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Services

Contract negotiation; transfers/loans; image rights and endorsements; sponsorships; PR/branding; legal/tax coordination; relocation; performance and data analysis; wellbeing and injury management; post-career planning.

Partner Network

Clubs and academies: Toulouse FC academy; Manchester City academy; PSG academy (historic connections).
Scouts, lawyers, physios and marketing partners on case-by-case basis.

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Track Record (last 3 seasons)

• Total transfers completed: at least 2 (Sangaré; Canvot)

• Deals ≥ €10m: 1 (Canvot to Crystal Palace)

• Clients in top-5 leagues: 2 (Crystal Palace; Manchester City academy structure)

• National team clients: Youth internationals (France U20/U19/U18)

• Renewal/extension deals: 1 (first pro contract — Mchindra at Toulouse)

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Approach & Philosophy

LSM leverages Sissoko’s elite playing background and network to scout high-potential youth and accelerate their transition into senior football. The agency operates with a selective client list, tailoring career paths toward leagues and clubs that ensure playing time, tactical education and long-term development. Negotiations are bespoke and focused on sustainable value, with a strong emphasis on personal support and protection of image rights.

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Fees & Transparency

Industry-standard commission ranges (typically 3–10% depending on mandate and jurisdiction). No public policy on dual representation or expense reimbursements. Operates within FIFA/FA agent regulations.

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Compliance & Reputation

Disciplinary actions / sanctions: None publicly recorded
Litigation / disputes: None publicly documented
Media sentiment: Neutral to positive, with favourable coverage of recent high-profile youth deals and Sissoko’s transition into management.