Love Players - Football Agency
Balkan Talent Specialists

Croatia

€21mm

Key Facts

Also known as: 10veplayers
Founded: 2015
Headquarters: Croatia (exact city not publicly listed)
Players: 50+ (29) – Total market value: €21mm
FIFA/FA registration: FIFA-licensed intermediary; Royal Belgian FA intermediary registration INTERMED-BEL-00064 (Love Players – Kvrgic Velibor)
Languages: Croatian, English
Regions covered: Croatia and wider Balkans, Central and Eastern Europe (Romania, Slovenia, Bosnia & Herzegovina, North Macedonia), with selected deals in Western Europe and England
Email: velibor@love-players.com
Instagram: https://www.instagram.com/10veplayers/
Vimeo: https://vimeo.com/loveplayers

About

Love Players is a Croatian-based boutique football agency, founded by Velibor Kvrgic, focused on players from Croatia and the wider Balkan region, with an expanding footprint in Romania, Slovenia and Central/Eastern Europe. Founded and owned by licensed intermediary Velibor Kvrgic, the agency combines strong local scouting with the ability to place players into competitive first tiers such as the Romanian SuperLiga, Croatian SuperSport HNL and the Slovenian Prva Liga. Love Players is particularly active at the bridge between domestic leagues and stepping-stone markets, helping emerging talents secure their first moves abroad while also managing experienced players in leading clubs across the region.

Key People

CEO/Founder

• Velibor Kvrgic – Owner and licensed intermediary; officially registered as an intermediary under Love Players.

Managing Director / Head of Football

• Velibor Kvrgic – De facto head of football operations, overseeing client representation and transfer strategy.

Licensed agents

• Velibor Kvrgic – Licensed intermediary; Royal Belgian FA intermediary ID INTERMED-BEL-00064.

• Additional staff and intermediaries such as Daniel Pardo and Ivan Blaškic act as agency contacts and scouts, though license numbers are not publicly disclosed.

Client Roster

Top players and talents (current)

• Ante Crnac (Norwich City) – Date of birth: 17/12/2003

• Karlo Muhar (CFR Cluj) – Date of birth: 17/01/1996

• Domagoj Bukvic (Osijek) – Date of birth: 22/04/2002

• Juraj Badelj (Universitatea Craiova) – Date of birth: 11/10/2004

• Dario Melnjak (Hajduk Split) – Date of birth: 31/10/1992

• Komnen Andric (Torpedo Kutaisi) – Date of birth: 01/07/1995

• Mateo Juric-Petrasilo (Spartak Varna) – Date of birth: 29/11/2003

• Jakov Basic (Zorya Luhansk) – Date of birth: 17/07/2003

• Daniel Stefulj (ETO FC Gyor) – Date of birth: 08/11/1999

• Noel Bodetic (Rijeka) – Date of birth: 20/09/2004

• Elvir Koljic (Rapid Bucuresti) – Date of birth: 08/07/1995

• Antonio Bosec (without club) – Date of birth: 31/07/1997

• Daniel Graovac (FCSB) – Date of birth: 08/08/1993

• Tomislav Duvnjak (Varazdin) – Date of birth: 05/02/2003

• Matej Markovic (Vukovar 1991) – Date of birth: 22/07/1996

• Marko Stolnik (UTA Arad) – Date of birth: 08/07/1996

• Josip Condric (Astana) – Date of birth: 27/08/1993

• Ante Roguljic (Diósgyöri VTK) – Date of birth: 11/03/1996

• Karlo Butic (Sarajevo) – Date of birth: 21/08/1998

• Lovre Rogic (Anorthosis Famagusta) – Date of birth: 28/03/1992

• Dino Skorup (Sepsi OSK) – Date of birth: 02/03/1997

• Dino Grozdanic (Asteras Tripolis B) – Date of birth: 23/10/1999

• Dominik Resetar (Orijent) – Date of birth: 15/12/1999

• Goran Zakaric (Vardar Skopje) – Date of birth: 07/11/1992

• Ivan Mamut (Varazdin) – Date of birth: 30/04/1997

• Lukas Magdjinski (Spartak Varna) – Date of birth: 2007 (exact day and month not publicly confirmed)

• Luka Lukanic (Domzale) – Date of birth: 03/05/2004

• Robert Marijanovic (Sesvete) – Date of birth: 11/11/2002

• Ivica Batarelo (Ballkani) – Date of birth: 31/01/1997

• Roberto Puncec (Varazdin) – Date of birth: 27/10/1991

Notable former clients

• Former client information is not systematically published. Available data suggests the agency has previously been involved in moves to MLS and the Indian Super League, but names are not consistently confirmed, so they are omitted here for accuracy.

Coaches/Staff represented

• No coaches or non-playing staff are publicly listed as clients of Love Players.

Notable Deals

• 2024 – Ante Crnac – Raków Częstochowa to Norwich City – permanent transfer, reported fee around €11m, four-year contract.

• 2025 – Karlo Muhar – Al-Orobah to CFR Cluj – free transfer back to the Romanian champions on a contract to 2027.

• 2025 – Daniel Graovac – CFR Cluj to FCSB – free transfer, central defender signed as FCSB’s first reinforcement of the summer with a deal running to 2026.

• 2025 – Elvir Koljic – Universitatea Craiova to Rapid Bucuresti – striker move within Liga I, fee undisclosed.

• 2025 – Ivan Mamut – Terengganu FC to Varazdin – free transfer bringing the centre-forward back to Croatian football.

• 2025 – Roberto Puncec – Šibenik to Varazdin – free transfer of an experienced centre-back.

• 2021–2024 – Dario Melnjak – move and subsequent extensions with Hajduk Split, keeping an experienced Croatian international tied to a top domestic club through 2026.

Services

• Career management and long-term advisory

• Contract negotiation and renegotiation (salary, bonuses, performance incentives)

• Domestic and international transfers and loans

• Scouting and placement of youth and U23 players into first-team environments

• Visa, relocation and off-field logistics support for players moving abroad

• Basic support around visibility, media and social-media positioning

Partner Network

• Croatian clubs: Hajduk Split, Osijek, Varazdin, Rijeka, Vukovar 1991, Orijent

• Romanian clubs: CFR Cluj, FCSB, Rapid Bucuresti, Sepsi OSK, Universitatea Craiova

• Wider region: Domzale, Spartak Varna, Ballkani and other Central/Eastern European clubs

• Informal collaboration with scouts and youth contacts in major Croatian academies

Track Record (last 3 seasons)

• Total transfers completed: At least 8 publicly documented international transfers and key domestic moves since 2023

• Deals ≥ €10m: 1 (Ante Crnac to Norwich City, approx. €11m)

• Clients in top-5 leagues: 0 currently (Crnac is in the English Championship as a potential gateway)

• National team clients: Multiple current or former senior internationals for Croatia and Bosnia & Herzegovina

• Renewal/extension deals: Several domestic renewals and contract extensions, notably at Hajduk Split and CFR Cluj

Approach & Philosophy

Love Players operates as a lean, relationship-focused agency whose core strength is deep knowledge of Balkan football and the stepping-stone leagues that often precede moves to Europe’s top competitions. Its client list is heavy on players in Croatia’s SuperSport HNL and Romania’s SuperLiga, using those environments as platforms for development and visibility.

Scouting is centred on U19 and U21 players breaking through in Croatian academies and regional clubs, combined with targeted moves for experienced players who can fill specific roles at ambitious clubs such as CFR Cluj, FCSB, Rapid Bucuresti and Varazdin. Negotiations typically prioritise stable playing time, medium-term contracts and realistic step-by-step career planning over short-term headline moves.

Fees & Transparency

• Commission on player contracts: typically around 3–5% of a player’s gross salary, in line with FIFA and national FA regulations

• Commission on commercial deals: often higher (up to around 10–20% of endorsement income), as is standard in the industry

• Dual representation: handled under FIFA FFAR and domestic FA rules, with written disclosure and consent required when both player and club are represented

• Expenses: scouting, travel and administrative costs are usually pre-agreed in writing; players are encouraged to seek clarity in their representation contracts

Compliance & Reputation

• Disciplinary actions / sanctions: No public record of disciplinary sanctions or suspensions against Love Players or Velibor Kvrgic

• Litigation / disputes: Limited to being mentioned as an advisor in a CAS case involving another party; the agency itself has not been the subject of major public disputes

• Media sentiment: Largely neutral to positive, with most references coming from neutral databases and intermediary lists rather than opinion-based coverage

Awards/recognition

• Love Players has been highlighted in independent data-based rankings and social-media analysis as one of the more active agencies in Croatia’s top division and among agencies with multiple players in major European competitions, underlining its growing influence relative to its boutique size.