Key United
Dutch Dealmakers

Netherlands

€69mm

Key Facts

Also known as: Key Sports Management; KSM
Founded: 2012 (Netherlands)
Headquarters: Dordrecht, Netherlands
Players: 26 (15 in 1st tiers) • Total market value: €69mm
FIFA/FA registration: FIFA-licensed agents on staff — Frank Schouten (ID 202312-5637); Wesley Verhoek; Ghaleb Hamie (Netherlands jurisdiction)
Languages: Dutch; English
Regions covered: Benelux; UK; Germany; France
Email: info@keyunited.nl
Phone: +31 (0) 78-8424028
Instagram: https://www.instagram.com/keyunited.football/
Facebook: https://www.facebook.com/people/Keyunitedfootball/
LinkedIn: https://www.linkedin.com/company/key-united/
X: https://x.com/keyunited_

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About

Key United is a full-service Dutch football management agency known for selective representation and bespoke career planning. The team emphasises long-term relationships, family involvement in decision-making, and 360° support that spans contracts, endorsements and player care. The roster blends established Eredivisie/Top-5-league professionals with rising prospects, with increasing placement activity in England and Germany.

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Key People

• CEO/Founder: Frank Schouten (FIFA-licensed)

• Managing Director / Head of Football: not publicly designated

• Licensed agents:

  • Frank Schouten — FIFA ID 202312-5637

  • Wesley Verhoek — FIFA-licensed (ID not public)

  • Ghaleb Hamie — FIFA-licensed (ID not public)

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Client Roster (teams in brackets)

Top players (current):

• Jerdy Schouten (PSV Eindhoven)

• Sepp van den Berg (Brentford FC)

• Sven Mijnans (AZ Alkmaar)

• Rav van den Berg (1. FC Köln)

• Marco Bizot (Aston Villa)

Rising talents / U23:

• Jenson Seelt (VfL Wolfsburg)

• Jesse van de Haar (FC Utrecht)

• Mylian Jiménez (ADO Den Haag)

• Jurre van Aken (FC Dordrecht)

• Yousri El Anbri (VVV-Venlo)

• Samir Lagsir (PEC Zwolle)

Notable former clients: not publicly documented

Coaches/Staff represented (if any):

• Mitchell van der Gaag (FC Zürich)

• Danny Buijs (Fortuna Sittard)

• Melvin Boel (Go Ahead Eagles)

• Paul Simonis (VfL Wolfsburg)

• Koen Stam (VfL Wolfsburg — technical staff)

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Notable Deals

• 2025 — Rav van den Berg: Middlesbrough → 1. FC Köln; permanent; €8m + €2m add-ons; contract to 2030.

• 2025 — Marco Bizot: Stade Brestois → Aston Villa; permanent; fee undisclosed (reported mid-seven figures); multi-year.

• 2025 — Jerdy Schouten: PSV — contract extension to 2030.

• 2024 — Sepp van den Berg: Liverpool → Brentford; permanent; ~£20m + add-ons; contract to 2029.

• 2025 — Jenson Seelt: Sunderland → VfL Wolfsburg; loan; 2025/26 season.

• 2023 — Sven Mijnans: Sparta Rotterdam → AZ Alkmaar; permanent; ~€2.5m; contract to 2028.

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Services

Contract negotiation; domestic/international transfers & loans; image rights and sponsorships; media/brand support; legal/tax coordination; relocation & family support; performance planning and career strategy.

Partner Network

Clubs/contacts across PSV, AZ Alkmaar, Brentford, Aston Villa, 1. FC Köln, VfL Wolfsburg, Sparta Rotterdam, ADO Den Haag, FC Utrecht; allied lawyers, scouts, physios and marketing partners.

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Track Record (last 3 seasons)

• Total transfers completed: 8+

• Deals ≥ €10m: 2 (Sepp van den Berg; Rav van den Berg)

• Clients in top-5 leagues: 4 (England, Germany)

• National team clients: Netherlands (senior) and Netherlands U21

• Renewal/extension deals: 1 (Schouten to 2030)

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Approach & Philosophy

Selective, relationship-driven representation with a boutique client load per agent. Key United builds individual development plans (including loans and pathway moves), combining strong club networks with pragmatic negotiation to secure sustainable steps in top European environments.

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Fees & Transparency

Standard industry commission ranges; dual representation only with written consent; image-rights handled case-by-case via separate agreements; expenses disclosed in mandates.

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Compliance & Reputation

Disciplinary actions / sanctions: none publicly recorded
Litigation / disputes: none notable in public domain
Media sentiment: neutral-to-positive — consistent placements into Premier League/Bundesliga and Eredivisie mainstays