Key Facts

Also known as: HEROE Netherlands BV; HEROE USA, Inc.
Founded: 2012
Headquarters: 3-3-8 Mita, Minato-ku, 108-0073 Tokyo, Japan (Tokyo office)
Players: 55 (1st tier: 24) — Total market value: €30mm
FIFA/FA registration: FIFA-licensed agents on staff (see Key People)
Languages: Japanese, English, Italian
Regions covered: Japan, Europe (notably England, Austria, Belgium), North America (group offices)
Email: contactus@heroe.jp
Instagram: https://www.instagram.com/heroefootballmanagement
X: https://x.com/HeroeFtblMgmt

About

HEROE is a Tokyo-based representation agency founded in 2012 with a mission to elevate Japanese football on the global stage. The firm blends career planning, transfer/contract negotiation, and image-rights management, and operates group entities in the Netherlands and the United States to support European and North American pathways.

Key People

• CEO/Founder: Hiroyuki Honda — CEO & Founder; FIFA-licensed agent.

• Managing Director / Head of Football: Not publicly disclosed.

• Licensed agents: Yuta Ichizuka; Kosuke Nojiri; Taku Omoto — all FIFA-licensed.

Client Roster

Top players (current):

• Kota Takai (Tottenham Hotspur)

• Sota Kitano (Red Bull Salzburg)

• Isa Sakamoto (KVC Westerlo)

• Yuta Nakayama (Machida Zelvia)

• Ryoya Ogawa (Kashima Antlers)

• Ikuma Sekigawa (Kashima Antlers)

• Taishi Brandon Nozawa (Royal Antwerp)

Rising talents / U23:

• Yosuke Furukawa (SV Darmstadt 98)

• Taishi Brandon Nozawa (Royal Antwerp)

• Sota Nakamura (Sanfrecce Hiroshima)

• Jun Nishikawa (Sagan Tosu)

• Kosei Tani (Machida Zelvia)

Notable former clients: Keisuke Honda.

Coaches/Staff represented (if any): Not publicly listed.

Notable Deals

• 2025 — Kota Takai: Kawasaki Frontale → Tottenham Hotspur — permanent; contract to 2030.

• 2025 — Sota Kitano: Cerezo Osaka → Red Bull Salzburg — permanent; contract to 2029.

• 2025 — Taishi Brandon Nozawa: FC Tokyo → Royal Antwerp — permanent; contract to 2029.

• 2025 — Yosuke Furukawa: Júbilo Iwata → SV Darmstadt 98 — permanent.

Services

• Contract negotiation & transfer/loan execution

• Career planning from academy to retirement

• Image rights, sponsorships, media/PR coordination

• International placements for players and staff; interpretation/coordination for trials and study-abroad programs

Partner Network

• Recent club pathways: Tottenham Hotspur, Red Bull Salzburg, Royal Antwerp, SV Darmstadt 98, Kashima Antlers, Machida Zelvia, Sanfrecce Hiroshima, Sagan Tosu.

Track Record (last 3 seasons)

• Total transfers completed: Multiple first-division moves across England, Austria, Belgium and Japan.

• Deals ≥ €10m: Not publicly attributed to the agency in this window.

• Clients in top-5 leagues: Yes — Premier League (Tottenham Hotspur).

• National team clients: Japan senior/youth internationals present within the roster.

• Renewal/extension deals: Not centrally consolidated.

Approach & Philosophy

HEROE’s vision is to become indispensable to athletes and help Japan ultimately win the World Cup. The agency emphasizes careful planning, global coordination (Japan/EU/USA), and hands-on support to build sustainable European pathways for Japanese talent.

Fees & Transparency

Typical industry commission ranges (~5–10%). Dual-representation handled with written consent under FIFA/league rules.

Compliance & Reputation

• Disciplinary actions / sanctions: No public records found.

• Litigation / disputes: None publicly documented.

• Media sentiment: Positive-to-neutral; highlighted by recent European placements.

Awards/recognition

No public awards listed.