HB Fútbol Élite by Hernán Berman
Argentina Talent Hub

Argentina

€120mm+

Key Facts

Also known as: Hernán Berman – Players Agency; HB Futbol Elite
Founded: Not publicly disclosed
Headquarters: Figueroa Alcorta, 1425 Buenos Aires, Argentina
Players: 60+ (50+ 1st tier) – €120mm+ total market value
FIFA/FA registration: Not publicly disclosed
Languages: Spanish (working languages not formally stated)
Regions covered: Argentina, South America, Europe, North America, Middle East (based on client clubs and leagues)
Email: info@hberman.com
Phone: +54 11 4801 3251
Instagram: https://www.instagram.com/hbfutbolelite/

About

HB Fútbol Élite is the player representation business led by Argentine agent Hernán Berman, focused primarily on Argentine and South American talent while servicing pathways into Europe and other international leagues. The agency’s client list includes first-tier professionals and high-upside youth internationals, with active relationships across Argentina’s top clubs and select European destinations. The roster profile indicates a strong domestic footprint combined with export capability.

Public reporting in Argentina highlights Berman’s strong access to River Plate decision-makers and a portfolio that includes multiple first-team River players.
The agency also places clients abroad across Europe, MLS, and the Middle East, reflecting an export pathway alongside domestic top-flight coverage

Key People

• Hernán Berman – Owner / Founder figure (Player Agent)
  Buenos Aires-based football intermediary and agency owner. Works heavily in Argentina’s top-flight market and cross-border moves.
  Contact: +54 11 4801 3251
  Social: HB Fútbol Élite Instagram (agency profile)

• Nacho Cardona – Executive Director
  Listed as Executive Director within the agency’s employee section (role suggests operations and deal execution support across the roster).

• Tomás Levenzon – Agent
  Listed as part of the agency’s employees. (Public remit not detailed.)

• Licensed agents

  • Hernán Berman – agency proprietor (license ID not publicly displayed in the sources used)

Client Roster

Top players (current):

• Equi Fernández (Bayer 04 Leverkusen) – 25.07.2002

• Alejo Sarco (Bayer 04 Leverkusen) – 06.01.2006

• Augusto Batalla (Rayo Vallecano) – 30.04.1996

• Sebastián Driussi (River Plate) – 09.02.1996

• Julián Carranza (Leicester City) – 22.05.2000

• Santiago Sosa (Racing Club) – 03.05.1999

• Facundo Colidio (River Plate) – 04.01.2000

• Santino Andino (Godoy Cruz) – 25.10.2005

• Franco Ibarra (Rosario Central) – 28.04.2001

• Agustín Almendra (Racing Club) – 11.02.2000

• Adam Bareiro (Fortaleza EC) – 26.07.1996

• David Ayala (Portland Timbers) – 26.07.2002

• Nazareno Colombo (Racing Club) – 20.03.1999

• Manuel Roffo (Instituto ACC) – 04.04.2000

• Ramón Miérez (Al-Nasr SC) – 13.05.1997

• Juan Giménez (Rosario Central) – 27.04.2006

• Gonzalo Maroni (Newell's Old Boys) – 18.03.1999

• Federico Girotti (Talleres) – 02.06.1999

• Agustín Ruberto (River Plate) – 14.01.2006

• Santiago López (Rosario Central) – 09.02.2006

• Elías Cabrera (Tigre) – 25.02.2003

• Tiago Serrago (Aldosivi) – 05.02.2004

• Tomás Badaloni (Necaxa) – 02.05.2000

• Matías Pellegrini (Vélez Sarsfield) – 11.03.2000

• Franco Orozco (Newell's Old Boys) – 09.01.2002

• Manuel Lanzini (Vélez Sarsfield) – 15.02.1993

• Alexis Maldonado (Belgrano) – 02.09.1997

• Juan Cruz Komar (Rosario Central) – 13.08.1996

• Héctor Villalba (Peñarol) – 26.07.1994

• Matías Kranevitter (Fatih Karagümrük) – 21.05.1993

• Santiago Segovia (Rosario Central) – 26.03.2007

• Bautista Dadín (River Plate II) – 20.05.2006

• Lucas Román (Atlético Tucumán) – 10.02.2004

Notable former clients:

• Not reliably identifiable from the public sources used here (the available list focuses on current represented clients).

Coaches/Staff represented (if any):

• Not publicly listed.

Notable Deals

• 2025 – Equi Fernández (to Bayer 04 Leverkusen) – permanent move; contract to 30.06.2030 (fee €25mm).

• 2025 – Augusto Batalla (to Rayo Vallecano) – move effective 01.07.2025; contract to 30.06.2030.

• 2025 – Julián Carranza (to Leicester City) – move effective 01.09.2025; contract to 30.06.2026 (option to buy noted).

• 2025 – Sebastián Driussi (joined River Plate) – move effective 17.01.2025; contract to 31.12.2028.

• 2025 – Adam Bareiro (joined Fortaleza) – move effective 08.07.2025; contract to 31.12.2027.

• 2025 – Ramón Miérez (joined Al-Nasr) – move effective 09.09.2025; contract to 30.06.2027.

• 2025 – Alejo Sarco (joined Bayer 04 Leverkusen) – move effective 02.01.2025; contract to 30.06.2029.

• 2024 – Tomás Badaloni (joined Necaxa) – move effective 31.07.2024; contract to 30.06.2029.

• 2025 – Elías Cabrera (loan to Tigre) – loan; contract at loan club to 31.12.2025.

• 2025 – Tiago Serrago (loan to Aldosivi) – loan; contract at loan club to 31.12.2025.

Services

• Player representation and contract negotiation

• Domestic and international transfers (permanent and loans)

• Career strategy and club placement

• Contract renewals and extension management

• Youth pathway management (U17–U23 integration)

• Cross-border relocation support through club networks

Partner Network

• Clubs frequently appearing across the roster: River Plate, Racing Club, Rosario Central, Vélez Sarsfield, and international counterparts such as Bayer 04 Leverkusen and Rayo Vallecano (indicative of established placement channels).

Track Record (last 3 seasons)

• Total transfers completed: 10+ notable client moves visible among top clients (2023–2025), including multiple international transfers plus domestic loans.

• Deals ≥ €10m: Equi Fernández to Bayer 04 Leverkusen

• Clients in top-5 leagues: Bundesliga and LaLiga representation via active clients.

• National team clients: Senior and youth internationals across the roster.

• Renewal/extension deals: Contract and renewal metadata appears across multiple client pages.

Approach & Philosophy

HB Fútbol Élite operates as a first-division-centric agency with a strong Argentine base and outbound channels to leagues that offer development and visibility. The roster composition suggests a blend of established Primera División profiles and youth internationals positioned for step-up moves.

A recurring pathway model is visible: domestic anchoring at top Argentine clubs, loans for development minutes, and targeted international placements into competitive environments (Europe, MLS, Liga MX, Middle East).

Fees & Transparency

No public commission schedule is published in the sources used. In practice, representation fees typically depend on jurisdiction and competition rules, and may include agent service fees paid by the client, club, or both, alongside reimbursable expenses when contractually agreed.

Compliance & Reputation

Disciplinary actions / sanctions: Not publicly evidenced in the sources used.
Litigation / disputes: Not publicly evidenced in the sources used.
Media sentiment: Neutral to mixed, with routine representation-change coverage and occasional controversy content.

Awards/recognition

Not publicly listed.