Goal Management
Holistic Pathways
Spain €49mm
Key Facts
Also known as: Goal Management 360º
Founded: 2008
Headquarters: C/ Felive IV no8.4, Izda 28014, Madrid, Spain
Players: 35+ (10+ 1st tier) | Total market value: €49mm
FIFA/FA registration: FIFA Licensed Agent (Spain); The FA – Albert Botines Ratés (FARA1520, not authorised to represent minors)
Languages: Spanish, English
Regions covered: Spain + international (agency states 30+ countries)
Email: contact@goalmanagement.global
Instagram: https://www.instagram.com/goalmanagement/
X: https://x.com/goalmanagement
About
Goal Management is a Madrid-based football representation agency founded by Albert Botines in 2008 (originally in Barcelona). It positions itself as a holistic career-management partner covering transfers, contract negotiation, marketing and communications, supported by an internal scouting and player-assistance team. The current client list is 35+ players, with a Spain-centric core plus international clients across multiple leagues.
Key People
Albert Botines (CEO & Founder)
Bio: Business graduate; founder and lead negotiator; FIFA Licensed Agent.
Compliance: FA Registered Football Agent – FARA1520 (not authorised to represent minors).
Public contact: contact@goalmanagement.global
Joan Xandri (Head of Youth Recruitment / Head of Scouting)
Bio: Economics/commerce background; leads youth recruitment (Madrid-based).
Contact: via agency email.
Fernando García Manglano (Agent; scouting coverage – Valencia/Aragon)
Bio: Business graduate; recruitment focus in Valencia and Aragón.
Contact: via agency email.
Alex Noguera (Agent; Scout – Barcelona/Balearic Islands)
Bio: UEFA PRO coach; postgraduate scouting degree; scouting in Barcelona and the Balearic Islands.
Contact: via agency email.
Anna (Communications Director)
Bio: Communications/journalism background; leads comms.
Xavi (Social Media / Community)
Bio: Advertising & PR; internal media and community management.
Noelia (Players Services)
Bio: Journalism/audiovisual background; marketing master’s; player assistance.
Licensed agents (publicly listed)
Albert Botines – FIFA Licensed Agent; FA registration FARA1520
Fernando García Manglano – Agent
Alex Noguera – Agent
Client Roster (Top 30, current)
Top players and talents (current):
Filip Jørgensen (Chelsea) – 16.04.2002
Héctor Bellerín (Real Betis) – 19.03.1995
Adrián Liso (Getafe) – 02.04.2005
Iván Martín (Girona) – 14.02.1999
Amadou Diawara (CD Leganés) – 17.07.1997
Pau López (Real Betis) – 13.12.1994
Manu Morlanes (RCD Mallorca) – 12.01.1999
Aitor Cantalapiedra (Esporte Clube Vitória) – 10.02.1996
Mateu Morey (RCD Mallorca) – 02.03.2000
Yussi Diarra (Cádiz) – 13.09.1998
Kiko Femenía (Getafe) – 02.02.1991
Paolo Fernandes (Al-Khaleej – on loan) – 09.08.1998
Gassan Ahadme (Stevenage – on loan) – 17.11.2000
Jano Monserrate (Atlético de Madrid) – 28.01.2006
Joan Femenías (FC Penafiel) – 19.08.1996
Salva Ferrer (CE Europa) – 21.01.1998
Jesús Álvarez (SD Huesca) – 17.11.1999
Adrián Ortolá (EA Guingamp) – 20.08.1993
José María Amo (CD Lugo) – 09.04.1998
Víctor Fernández (KF Tirana) – 02.04.1998
Jastin Garcia (FC Andorra – on loan) – 15.01.2004
Joan Rojas (AD Alcorcón) – 14.01.2000
Yanis Senhadji (Real Betis) – 05.01.2005
Carlos Calavia (Real Zaragoza) – 17.04.2003
Roger Riera (Kitchee) – 17.02.1995
Armand Vallés (UE Sant Andreu) – 26.10.2003
Jan Encuentra (Unionistas de Salamanca – on loan) – 05.05.2006
Llorenç Serred (RCD Espanyol) – 04.09.2005
Álex Pérez (Torino) – 10.05.2006
Jaime Sánchez (Real Zaragoza) – 21.06.2006
Notable former clients:
André Onana (previously Manchester United)
Gerard Deulofeu
Coaches/Staff represented (if any):
Xavi García Pimienta (Coach; last listed team: Sevilla FC) – 03.08.1974
Notable Deals
2023 – André Onana – Inter to Manchester United – Permanent transfer – €50.2mm
2024 – Filip Jørgensen – Villarreal to Chelsea – Permanent transfer – fee €25mm – contract to 30.06.2031
2021 – Héctor Bellerín – Arsenal to Real Betis – Loan – €0.00m
Services
Club transfers & loans
Contract negotiations
Scouting
Physiotherapy & rehab (for pro players)
Marketing collaborations / sponsorship activation
Media management / community management
Press relations
Player assistance (day-to-day support)
Partner Network
The agency publicly showcases collaboration work with brands and media outlets, indicating an active partner layer across sponsorship, content, and PR.
Track Record (last 3 seasons)
Total transfers completed: At least 2 clearly documented top-flight moves (Onana 2023, Jørgensen 2024)
Deals ≥ €10m: 2
Clients in top-5 leagues: At least 6 (examples include Chelsea, Girona, Real Betis, RCD Mallorca, Getafe, CD Leganés)
National team clients: Multiple internationals and youth internationals highlighted by the agency
Renewal/extension deals: Not reliably aggregated in a single public list from the sources reviewed
Notes: The agency markets itself as having “+600 done deals” overall, but that is not a season-by-season breakdown
Approach & Philosophy
Goal Management frames its work around holistic career management, pairing sporting decisions with off-pitch support such as media and brand collaborations and day-to-day assistance. Public comments from the CEO emphasise keeping a manageable client list to preserve one-to-one relationships and frequent in-person contact.
Fees & Transparency
Terms appear deal-specific and are not publicly standardised in the reviewed materials. Representation should be governed by written agreements, and dual representation/conflicts should be disclosed and handled in line with FIFA regulations and applicable national rules.
Compliance & Reputation
Disciplinary actions / sanctions: No public sanctions identified in the reviewed materials
Litigation / disputes: No widely reported litigation identified tied directly to the agency
Media sentiment: Neutral to positive, with coverage generally focusing on player career management rather than controversies
Awards/recognition
No major industry awards or formal recognitions were found in the reviewed materials for this agency.
