GBG Football (Global Business Group)
Uruguay-to-Europe Pipeline
Uruguay €103mm
Key Facts
Also known as: GBG Global Business Group; GBG Uruguay; GBG Football
Founded: 2010 (as GBG)
Headquarters: Tiburcio Gómez 1329, 11300 Montevideo, Uruguay
Players: ≈ 80 (48 in top-tier leagues) • Total market value ≈ €103mm
FIFA/FA registration: FIFA-licensed intermediaries on staff
Languages: Spanish (primary); English; Portuguese; Italian
Regions covered: Uruguay/CONMEBOL; Europe (Italy, Spain, Portugal, England); North America (USA/Mexico); Asia (Qatar)
Email: info@gbg.com.uy
Instagram: https://www.instagram.com/gbgfootball
X: https://x.com/gbgfootball
Facebook: https://www.facebook.com/GBG.Uruguay/
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About
GBG Football is a Montevideo-based agency managing elite and emerging South American talent with a strong placement record in Europe, MLS/Liga MX and Qatar. The group provides end-to-end “sport management” and “image management” support—covering recruitment, development, contract work and branding—through a multidisciplinary team.
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Key People
CEO/Founder: Pablo Boselli (founder of GBG)
Managing Director / Head of Football: Rodrigo Sepee Pereira — Director of Football
Licensed agents (selection): Ernesto Goñi; Joao Menezes; partners Martín Rodríguez Nader and Rodrigo López Pezzatti; Heads of Scouting Raúl Schirone and Juan Gragnulatti
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Client Roster
Top players (current):
Mathías Olivera [SSC Napoli] — contract to 2030
Maximiliano “Maxi” Araújo [Sporting CP] — contract to 2029
Santiago Bueno [Wolverhampton Wanderers] — contract to 2028
Jorge Carrascal [Flamengo] — joined 2025, contract to 2029
Franco Israel [Torino] — joined 2025, contract to 2028 (+ option)
Juan Manuel Sanabria [Atlético San Luis] — contract to 2026
César Araújo [Orlando City]
Sebastián Boselli [River Plate]
Rising talents / U23 (selection):
Lucas Sanabria [LA Galaxy] • Anderson Duarte [Mazatlán] • Renzo Machado [Liverpool (Montevideo)] • Bruno Arady [Nacional] • Paolo Calione [Nacional]
Notable former clients:
Not publicly listed
Coaches/Staff represented (selection):
Diego Aguirre [Peñarol] • Sebastián “Loco” Abreu [Club Tijuana]
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Notable Deals
2024 — Maxi Araújo: Toluca → Sporting CP; ~€14m; five-year deal to 2029
2025 — Mathías Olivera: SSC Napoli contract extension to 2030
2023 — Santiago Bueno: Girona → Wolverhampton; ~£8.5m; five-year contract to 2028
2025 — Franco Israel: Sporting CP → Torino; €4.5–5m; contract to 2028 (+ option)
2023 — Sebastián Boselli: Defensor Sporting → River Plate; ~€3.4m; long-term deal
2023 — Fabricio Díaz: Liverpool (Montevideo) → Al-Gharafa; ~$6m; five-year contract to 2028
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Services
Contract negotiation and transfers/loans • Renewals • Image/branding and media • Career planning & holistic development • Scouting and youth pathway management
Partner Network
Active relationships indicated by recent placements include Napoli, Sporting CP, Wolverhampton, Flamengo, River Plate, Torino, Orlando City, Atlético San Luis, Nacional, Peñarol, Mazatlán and Al-Gharafa.
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Track Record (last 3 seasons)
Total transfers completed: Dozens across Uruguay, Europe, North America and Asia
Deals ≥ €10m: At least two — Araújo to Sporting (
€14m) and Bueno to Wolves (€10m equivalent)Clients in top-5 leagues: Yes — Serie A (Napoli, Torino), Premier League (Wolves), LaLiga (various)
National team clients: Multiple Uruguay internationals; Colombia (Carrascal)
Renewal/extension deals: High-profile extension (Olivera/Napoli, 2025)
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Approach & Philosophy
Early identification and development with a 360° support model, guiding players from academy through first-team careers. GBG leverages a broad club network across Europe, Asia and the Americas to sequence moves aligned to player profiles and development milestones.
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Fees & Transparency
Commission structures are not publicly disclosed; deals conducted under FIFA and national FA rules, with dual representation only under informed written consent (jurisdiction-dependent).
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Compliance & Reputation
Disciplinary actions / sanctions: None publicly reported for the agency
Litigation / disputes: None material publicly reported
Media sentiment: Positive-to-neutral — regular elite placements and extensions across top leagues
