FullNinety Sports Management
UK–Australia pathway
UK €36mm
Key Facts
Also known as: FullNinety
Founded: 2016
Headquarters: 41 Chapel Lane, Formby (Liverpool) L37 4DT, United Kingdom — second office: Queenscliff, Sydney NSW 2096, Australia
Players: 63 (14) — Total market value: €36mm
FIFA/FA registration: FIFA-licensed agents on staff; agency verified since January 2023
Languages: English
Regions covered: UK & Ireland; Australia; wider Europe (Scotland, Wales, Denmark, MLS/Canada links)
Email: info@fullninety.co.uk
Tel: +44 (0)20 3907 6803
Instagram: https://www.instagram.com/fullninetysm
X: https://x.com/FullNinetySM
About
FullNinety is a UK-based football agency with a second hub in Sydney. The firm pairs FIFA-licensed agents with a full off-pitch service stack (legal, image rights, tax, insurance, wealth and lifestyle) and states a transparent “we don’t earn until you do” policy. The roster blends EFL standouts, SPL regulars and Premier League-experienced players, with a track record of record-setting deals for Australian internationals and domestic women’s transfers.
Key People
CEO/Founder: Gareth Jones — Owner (FIFA-licensed)
Managing Director / Head of Football: Jacob Hargreaves — Executive Director (licensed)
Licensed agents: Paul J. Smith; Benjamin Heath; Matt Higgins
Client Roster
Top players (current):
Tyrese Campbell (Sheffield United)
Harry Souttar (Leicester City)
Liam Kitching (Coventry City)
Callum Lang (Portsmouth)
Martin Boyle (Hibernian)
Elliot Lee (Wrexham)
Rising talents / U23:
Hayden Matthews (Portsmouth) — 21
Ishé Samuels-Smith (Swansea City) — 19
Theo Sander (Odense) — 20
Aaron Morley (Bolton Wanderers) — 25 (younger senior)
Notable former clients:
Not publicly listed by the agency.
Coaches/Staff represented (if any):
David Unsworth (Manager)
Peter Murphy (Individual Coach, Preston North End)
Notable Deals
2024 — Tyrese Campbell: Free agent → Sheffield United, three-year deal.
2023 — Harry Souttar: Stoke City → Leicester City, permanent; fee reported ~£15m + add-ons; contract to 2028.
2023 — Liam Kitching: Barnsley → Coventry City, permanent; fee undisclosed.
2024 — Callum Lang: Wigan Athletic → Portsmouth, permanent; fee undisclosed.
Services
Player representation & contract negotiation
Transfers/loans (domestic & international)
Image rights structuring & commercial partnerships
Legal, tax & wealth planning via specialist partners
Insurance (critical illness & career-ending), relocation & lifestyle support
Media/social management and brand building
Performance support: psychology, biomechanics, nutrition, S&C, individual coaching & analytics
Partner Network
Clubs frequently engaged via roster/deals: Sheffield United, Leicester City, Coventry City, Portsmouth, Hibernian, Wrexham, Bolton Wanderers, Barnsley, Ross County, Mansfield, Barrow, Odense.
Scouting & support staff network across UK and Australia.
Track Record (last 3 seasons)
Total transfers completed: 4+ publicly documented senior moves.
Deals ≥ €10m: 1 (Souttar to Leicester — reported).
Clients in top-5 leagues: 2–3 (Premier League/Championship presence).
National team clients: Multiple (e.g., Harry Souttar; Martin Boyle).
Renewal/extension deals: Not consistently disclosed publicly.
Approach & Philosophy
FullNinety’s stated ethos is “The Player Comes First,” underpinned by a transparent revenue model (only from playing and commercial contracts). The agency emphasises long-term, holistic support with integrated high-performance services and strong links between the UK and Australia to open dual-market opportunities.
Fees & Transparency
Commission structures are not published; the firm earns only from player contracts and commercial deals. Mandates align with FIFA regulations and domestic association rules. Dual-representation handled with informed consent where permitted.
Compliance & Reputation
Disciplinary actions / sanctions: None publicly recorded; agency verified on Transfermarkt.
Litigation / disputes: None publicly reported.
Media sentiment: Neutral-to-positive, centred on steady EFL/SPL activity and marquee transfers for Australian internationals.
