Friends & Football International LLC
Serbia’s Elite Conduit
Serbia €44mm
Key Facts
Also known as: Friends & Football International; F&F International
Founded: Not publicly listed
Headquarters: 11000 Belgrade, Serbia
Players: 13 (8 in 1st tiers) • Total market value: €44mm
FIFA/FA registration: Owner listed as licensed intermediary
Languages: Serbian; English
Regions covered: Serbia/Balkans; England; Germany; France; Russia; Portugal; Cyprus
Email: Not publicly listed on current profile
About
Friends & Football International is a Belgrade-based boutique agency linking Serbian talent to top-flight clubs across Europe. The roster blends established internationals and U23 prospects, with a pathway into the Premier League, Bundesliga, Ligue 1, Russian Premier Liga, Liga Portugal and the Cypriot First Division.
Key People
CEO/Founder: Zoran Pavlović — Owner, licensed intermediary
Managing Director / Head of Football: Not publicly titled
Licensed agents: Dejan Joksimović; Nikola Pavlović
Client Roster
Top players (current):
Saša Lukić (Fulham) — CM
Kosta Nedeljković (RB Leipzig, loan from Aston Villa) — RB
Strahinja Eraković (Zenit St. Petersburg) — CB
Mirko Ivanić (Red Star Belgrade) — AM
Ognjen Mimović (Pafos FC, loan from Fenerbahçe) — RB
Rising talents / U23:
Aleksa Cvetković (OFK Beograd) — DM
Dimitrije Janković (Partizan) — CM
Andrej Pavlović (OFK Beograd) — CB
Strahinja Stojković (AS Saint-Étienne) — RB
Stefan Obradović (FC Vizela) — CB
Coaches/Staff represented (if any):
Not publicly listed
Notable Deals
2025 — Kosta Nedeljković: Aston Villa → RB Leipzig; loan in Feb 2025; loan extended for 2025/26
2025 — Strahinja Stojković: Red Star → AS Saint-Étienne; up to €4m; to 2029
2025 — Stefan Obradović: OFK Beograd → FC Vizela; fee undisclosed
2025 — Ognjen Mimović: Fenerbahçe → Pafos FC; loan with option to buy
2023 — Strahinja Eraković: Red Star → Zenit; ~€8m
2023 — Saša Lukić: Torino → Fulham; £8.5–10m; to 2027
Services
Contract negotiation and transfer execution
Career strategy and club selection
Commercial/image support and media handling
Day-to-day player care
Partner Network
Club corridors: Fulham; RB Leipzig/Aston Villa; Zenit; Red Star Belgrade; Partizan; FC Vizela; AS Saint-Étienne; Pafos FC
Track Record (last 3 seasons)
Total transfers completed: 10+ senior and U23 moves/renewals across Serbia and Europe
Deals ≥ €10m: None publicly attributed in 2023–25; activity concentrated in €3–10m and loan-to-buy structures
Clients in top-5 leagues: Active (Premier League; Bundesliga; Ligue 1/2)
National team clients: Serbia seniors among current roster
Renewal/extension deals: Multiple across Serbia and Europe
Approach & Philosophy
Selective representation with a Serbia-first scouting base and targeted step-ups into stable first-team environments. Emphasis on incremental value growth via loans-to-buy, clear playing-time pathways, and placements in leagues that accelerate development and market visibility.
Fees & Transparency
Operates under FFAR and Serbian FA rules; no public fee schedule or dual-representation policy.
Compliance & Reputation
Disciplinary actions / sanctions: None publicly recorded
Litigation / disputes: None located
Media sentiment: Neutral-to-positive — consistent top-flight placements and strong Red Star/Partizan pipelines
