Key Facts

Founded: Not publicly disclosed
Headquarters: Iv. Kereselidze 1, 0179 Tbilisi, Georgia; Tel: +995 598 444 888
Players: 25 (1st tier: 14) — Total market value: €32mm
FIFA/FA registration: Licensed player agency with licensed agents listed on roster (IDs not publicly shown)
Languages: Georgian, English
Regions covered: Georgia, EU (England, Denmark), Middle East (Israel, Iran), Baltics (Latvia) — based on active client clubs
Email: info@freefootball.ge
Instagram: https://www.instagram.com/freefootballagency

About

Free Football is a Tbilisi-based representation agency connecting Georgian and regional talent to top European pathways. The firm manages senior internationals and U23 prospects, with placements in the Premier League, Superligaen, Ligat ha’Al and other first divisions. Its differentiator is on-the-ground scouting in Georgia paired with trusted club relationships for step-up moves and long-horizon contracts.

Key People

• CEO/Founder: Levan Seturidze — Owner/Founder.
  LinkedIn: https://www.linkedin.com/in/levan-seturidze

• Managing Director / Head of Football: Not publicly disclosed.

• Licensed agents: Otar Chkuaseli; Irakli Pirveli; Moris Nusuev (licensed senior manager). Senior managers: Giorgi (Gio) Gelashvili; Lasha Khatiashvili.

Client Roster

Top players (current):

• Giorgi Mamardashvili (Liverpool)

• Saba Khvadagiani (Maccabi Netanya)

• Giorgi Gvelesiani (Sepahan)

• Luka Kharatishvili (FK Pardubice)

• Giorgi Tabatadze (Vejle Boldklub)

Rising talents / U23:

• Vakhtang Salia (Newcastle United U21)

• Tsotne Berelidze (Dinamo Tbilisi)

• Nikoloz Tsetskhladze (FC Telavi)

• Saba Mamatsashvili (Kalmar FF)

Notable former clients: Not publicly listed.

Coaches/Staff represented (if any): Not publicly listed.

Notable Deals

• 2025 — Giorgi Mamardashvili: Valencia → Liverpool (permanent; contract to 2031).

• 2025 — Giorgi Tabatadze: Vejle Boldklub signing (long-term deal to 2030).

• 2024/25 — Luka Kharatishvili: joined FK Pardubice (contract to 2026).

• 2024/25 — Saba Khvadagiani: Maccabi Netanya signing (Israeli top flight).

Services

• Contract negotiation and renewals

• Cross-border transfers/loans and club onboarding

• Image rights, sponsorships, and media support

• Legal/tax coordination and relocation assistance

• Scouting and development pathways (Georgia → EU)

Partner Network

• Club relationships evidenced by recent placements: Liverpool, Vejle Boldklub, Maccabi Netanya, Sepahan, FK Pardubice, Dinamo Tbilisi, FC RFS.

Track Record (last 3 seasons)

• Total transfers completed: Not centrally disclosed (multiple first-division moves visible).

• Deals ≥ €10m: At least one marquee top-flight move.

• Clients in top-5 leagues: Yes — Premier League.

• National team clients: Georgia senior/youth internationals on roster.

• Renewal/extension deals: Not publicly consolidated.

Approach & Philosophy

Free Football focuses on patient, step-up career building: identifying high-upside Georgian prospects, securing playing-time pathways, and leveraging sell-on/progression clauses to align incentives. Negotiations emphasize cultural fit and long-term stability (multi-year contracts), supported by close collaboration with clubs and families.

Fees & Transparency

Typical industry commission ranges (often 5–10% depending on mandate and jurisdiction). Dual representation handled per competition rules with written client consent.

Compliance & Reputation

• Disciplinary actions / sanctions: No public records found.

• Litigation / disputes: None publicly documented.

• Media sentiment: Positive-to-neutral around high-profile moves.

Awards/recognition

No public awards listed.