Football Promotions (Scotland) Ltd.
Glasgow Pathway Makers
Key Facts
Also known as: Football Promotions (Scotland) Limited; Football Promotions Scotland
Founded: 1982 (company incorporated Feb 12, 1982)
Headquarters: 32 Glasgow Road, Uddingston, Glasgow, G71 7AZ, United Kingdom
Players: 34 (17 in 1st tiers) • Total market value: €44m
FIFA/FA registration: Licensed agents
Languages: English; Spanish
Regions covered: UK, Spain, Italy, Greece, Romania, Mexico, India, Slovenia, Cyprus
Email: ukbillmcmurdo@aol.com - historic directories list office/mobile contacts for Bill (William) McMurdo
Phone: +447868251591
About
Football Promotions (Scotland) Ltd. is a long-standing Glasgow-area agency known for ushering Scottish and Iberian talent into top European leagues. The current roster spans Serie A, LaLiga, Super League Greece, Romania’s Liga 1 and more, with an active coaches’ desk alongside player representation.
Key People
CEO/Founder: William “Bill” McMurdo — Director & PSC; veteran Scottish agent
Managing Director / Head of Football: Not publicly titled
Licensed agents: William McMurdo; José Manuel Espejo Moreno
https://www.instagram.com/jmanuelespejoAdditional director: Fiona Mandy Wilkin — Director (since Jan 7, 2020)
Who is William “Bill” McMurdo?
Bill (William) McMurdo is a veteran Scottish football agent and head of Football Promotions (Scotland) Ltd. Across four decades he has represented stars including George Best, Derek Johnstone, Mo Johnston, Frank McAvennie and Derek Ferguson, and more recently has acted for Scotland midfielder Lewis Ferguson.
McMurdo is best known for brokering Mo Johnston’s 1989 move from Celtic to Rangers, a transfer that reshaped the Old Firm era and cemented his reputation as one of Scotland’s most influential deal-makers.
Client Roster
Top players (current):
Lewis Ferguson (Bologna) — CM
Mikel Vesga (Athletic Club) — DM
Kwasi Sibo (Real Oviedo) — CM
Robert Ivanov (Asteras Aktor) — CB
Jon Morcillo (Albacete) — LW
Aitor Córdoba (Burgos CF) — CB; captain
Lluís López (Shandong Taishan) — CB
Jurgen Çelhaka (Olimpija Ljubljana) — DM
Coaches/Staff represented (selection):
Míchel (Al-Qadsiah) [Al-Qadsiah FC]
Juan Ferrando (Volos) [Volos NPS]
Abelardo (free agent) [Without Club]
Notable Deals
2024 — Lewis Ferguson: Bologna contract extension to 2028 (+1yr option)
2024/25 — Jon Morcillo: free transfer to Albacete; two-year deal to 2026
2025 — Robert Ivanov: Eintracht Braunschweig → Asteras Aktor; to 2027
2025 — Martín Aguirregabiria: Cartagena → Real Zaragoza; free; to 2026
2023/24 — Christopher Braun: CFR Cluj → Rapid București; later extended to 2026
Services
Contract negotiation and transfer/loan execution
Career strategy and club placement
Image rights and commercial/sponsorship support
Day-to-day player care and media liaison
Partner Network
Bologna; Athletic Club; Real Oviedo; Burgos CF; Asteras Aktor; AEK Larnaca; Volos NPS; Rapid București; Real Zaragoza; Shandong Taishan
Track Record (last 3 seasons)
Total transfers completed: 15+ senior/U23 moves across Serie A, LaLiga, Super League Greece, Liga 1 Romania and Segunda/LaLiga2
Deals ≥ €10m: None publicly attributed in this window; portfolio largely in €0–5m plus renewals
Clients in top-5 leagues: Active (Serie A; LaLiga)
National team clients: Scotland and other internationals within the roster
Renewal/extension deals: Multiple, including Ferguson (2024)
Approach & Philosophy
Boutique, relationship-led representation with a focus on pragmatic career steps and stable first-team environments. The agency leverages deep UK and Iberian networks to place players where minutes and value growth align, and maintains a selective coaches’ portfolio to strengthen club corridors.
Fees & Transparency
Operates under FFAR and the Scottish FA Football Agent Regulations; no public fee schedule or dual-representation/expense policies disclosed.
Compliance & Reputation
Disciplinary actions / sanctions: None publicly recorded
Litigation / disputes: None located
Media sentiment: Neutral-to-positive — anchored by Ferguson’s leadership at Bologna, continued LaLiga placements, and active coaching clients
