FOKUS – by DHSE & Cracksman
Cross-Border Boutique

Germany/France

€120mm

Key Facts

Also known as: Fokus, DHSE, Cracksman
Founded: 2025 (merger under the Fokus brand)
Headquarters: Cologne, Germany (core base) with France representation
Players: 60+ (15+ 1st tier) | Total market value: €120mm+
FIFA/FA registration: Germany – Dirk Hebel (listed in DFB intermediary registers in prior cycles), France – Emmanuel Lacroix (licensed/registered via French FA listing)
Languages: German, French, English
Regions covered: DACH, France, Benelux, UK, Italy, plus international placements (USA, Türkiye, Brazil, Saudi Arabia, Qatar)
Email: Inbound contact commonly routed via DH Sports Consulting address/email
Instagram: https://www.instagram.com/fokus.global/

About

FOKUS is a cross-border representation group formed by the DHSE side led by Cologne-based agent Dirk Hebel and the French Cracksman side, publicly reported as a merger under the Fokus brand in late 2025. The roster spans top-level and development profiles, including Premier League representation (Leandro Trossard) and established names like Marco Reus. Firm cooperates with Prolific Sports Group.

Key People

• Dirk Hebel – Founder/lead agent (Germany)

  • Cologne-based entrepreneur and football agent; publicly reported as Marco Reus’ advisor and as a key figure behind the Fokus expansion/merger. He also co-founded and co-owned SportsTotal alongside agent Volker Struth, before SportsTotal’s dissolution was announced in 2021.
    Hebel later launched DH Sports Consulting (DHSE) and is publicly linked to the Fokus expansion/merger efforts.

  • Contact (business): Email listed on DH Sports Consulting contact page (use as inbound routing where Fokus central contacts are not published).

• Emmanuel Lacroix – Founder/Licensed agent (France)

  • French-registered agent associated with the Cracksman side and publicly linked to the Fokus merger reporting.

  • Contact: emmanuel.lacroix@hotmail.fr
    Instagram: https://www.instagram.com/emmanuel.lacroix.77/

• Licensed agents:

  • Dirk Hebel

  • Miro Diallo: https://www.instagram.com/miro_diallo/, https://www.linkedin.com/in/miro-diallo-888891150/

  • Darren Freeman: https://www.linkedin.com/in/darren-freeman-931a25127/

  • Emmanuel Lacroix

Client Roster

Top players (current)

• Leandro Trossard (Arsenal) – 04.12.1994

• Marco Reus (LA Galaxy) – 31.05.1989

• Enzo Le Fée (Sunderland) – 03.02.2000

• Amir Richardson (Fiorentina) – 24.01.2002

• Salih Özcan (VfL Wolfsburg) – 11.01.1998

• Kévin Danois (AJ Auxerre) – 28.09.2004

• Ismail Jakobs (Galatasaray) – 17.08.1999

• Abdoul Kone (Toulouse) – 20.10.2005

• Jackson Irvine (FC St. Pauli) – 07.03.1993

• Joel Pohjanpalo (Palermo) – 13.09.1994

• Tom Krauß (Birmingham City) – 22.06.2001

• Julien Ponceau (Real Valladolid) – 28.11.2000

• Mattes Hansen (SC Paderborn) – 15.05.2004

• Can Bozdogan (FC Utrecht) – 05.04.2001

• Jarzinho Malanga (SV Elversberg) – 10.07.2006

• Daniel Kelly (Millwall) – 03.10.2005

• Marc Oliver Kempf (Como 1907) – 28.01.1995

• John Yeboah (Venezia) – 23.06.2000

• Thórir Jóhann Helgason (Lecce) – 28.09.2000

• Ryan Longman (Wrexham) – 06.11.2000

• Martin Braithwaite (Grêmio) – 05.06.1991

• Marten Winkler (Hertha BSC) – 31.10.2002

• Marin Šverko (Venezia) – 04.02.1998

• Samuel Ballet (Antalyaspor) – 12.03.2001

• Julian Krahl (1. FC Kaiserslautern) – 22.01.2000

• Jannis Heuer (Preußen Münster) – 29.07.1999

• Faride Alidou (1. FC Kaiserslautern) – 18.07.2001

• Ayoub Amraoui (Al-Ahli SC) – 14.05.2004

• Yoann Barbet (Al-Riyadh) – 10.05.1993

• Djovkar Doudaev (RWDM Brussels) – 10.11.2003

Notable former clients: Not consistently verifiable agency-wide from public sources in this run.

Coaches/Staff represented (if any): Lars Stindl (assistant), Alexander Ende (manager), Benjamin Hoffmann (manager) li

Notable Deals

• 2023: Leandro Trossard to Arsenal for €24mm

• 2023: Marten Winkler – joined Hertha BSC (contract to 30.06.2027).

• 2023: Marin Šverko – joined Venezia (contract to 30.06.2028).

• 2024: Martin Braithwaite – joined Grêmio (contract to 31.12.2027).

• 2024: Marco Reus – joined LA Galaxy (contract to 31.12.2026).

• 2024: Marc Oliver Kempf – joined Como 1907 (contract to 30.06.2027).

• 2024: John Yeboah – joined Venezia (contract to 30.06.2028).

• 2024: Daniel Kelly – joined Millwall (contract expiry not shown in snippet).

• 2024: Yoann Barbet – joined Al-Riyadh (contract to 30.06.2026).

• 2025: Faride Alidou – joined 1. FC Kaiserslautern (contract expiry not shown in snippet).

• 2025: Julien Ponceau – joined Real Valladolid (contract to 30.06.2028).

• 2025: Enzo Le Fée - joined Sunderland for €23mm

Services

• Player representation and contract negotiation

• Transfer strategy (permanent transfers and loans)

• Career planning and club placement across multiple jurisdictions

• Support with relocation and off-pitch logistics

• Commercial planning and sponsorship support (case-by-case)

Partner Network

• Cooperation listed: Prolific Sports Group

• Cross-border agent network (Germany–France) reflected in staff composition

Track Record (last 3 seasons)

• Total transfers completed (top-30 clients, confirmed moves): 18

  • 2023/24: 2 moves (Winkler to Hertha; Šverko to Venezia)

  • 2024/25: 10 moves (Braithwaite, Reus, Kempf, Yeboah, Kelly, Barbet, Doudaev, Le Fée, Kone, Longman)

  • 2025/26 (to 29.12.2025): 6 moves (Ponceau, Malanga, Amraoui, Ballet, Heuer, Alidou)

• Deals ≥ €10m (confirmed from accessed sources): Enzo Le Fée

• Clients in top-5 leagues (examples): Arsenal, Lecce, Sunderland, Ligue 1, Dortmund, Fiorentina

• National team clients (examples): John Yeboah (Ecuador), Thórir Jóhann Helgason (Iceland), Leandro Trossard (Belgium)

• Renewal/extension deals (visible examples): Mattes Hansen – contract extension date shown on profile (01.02.2024)

Approach & Philosophy

FOKUS positions itself as a cross-border operator (Germany–France) with the ability to place clients across multiple leagues, from top-flight exposure to structured development pathways. The roster mix suggests an emphasis on both established name representation and U23 pipeline management.

Fees & Transparency

• Typical market practice: player agent commissions are commonly a percentage of player remuneration and/or transfer-related service fees, depending on the mandate and jurisdiction.

• FIFA licensing and written representation agreements are central to compliant operations; transparency requirements can include documentation of services and fee agreements (implementation can differ by association and legal landscape).

• Dual representation: should be handled with explicit written consent and disclosure where permitted.

Compliance & Reputation

• Disciplinary actions / sanctions: No public sanctions identified in the accessed sources.

• Litigation / disputes: No material public disputes identified in the accessed sources.

• Media sentiment: Neutral to positive – reporting focused on business expansion/merger and profile clients (e.g., Reus link).

Awards/recognition

No major industry awards for the Fokus brand were confirmed from the accessed sources.