Family Reliance Group
Premier League Focus
UK €33mm
Key Facts
Also known as: FR Agency
Founded: 08.04.2021
Headquarters: London, England, UK (Acre House, 11/15 William Road, NW1 3ER)
Players: 4 | Total market value: €33m
FIFA/FA registration: Licensed
Languages: English
Regions covered: UK, Europe (player pathway focus across English leagues)
Email: Not publicly listed (website contact form only)
Instagram: https://www.instagram.com/familyreliancegroup/
About
Family Reliance Group operates as a boutique football representation and player-support business, branded publicly as “FR Agency,” with messaging focused on end-to-end career support around performance and lifestyle.
The agency acts as the player agent for a small roster currently anchored by Premier League players, suggesting a selective, high-touch model rather than high-volume representation.
Key People
Daniel Ricky Campbell – Director of Family Reliance Group Limited (appointed 08.04.2021) and linked in FA transaction reporting as the agent recorded on a Reiss Nelson contract update item (2023–24).
Contact: Not publicly listed (no direct email/phone published).Tessa Nelson – Listed as a director of Family Reliance Group Limited in the UK company profile.
Contact: Not publicly listed.Ricky Nelson – Public-facing profile associated with Family Reliance Group via LinkedIn and social presence (role/title varies by platform snippets; treat as brand/management figure).
LinkedIn: https://www.linkedin.com/in/ricky-nelson-10a7a71b9/
Client Roster
Top players and talents (current):
Joe Willock (Newcastle United) – 20.08.1999
Reiss Nelson (Brentford FC) – 10.12.1999
Owen Moore (Colchester United) – 03.11.2007
Chris Willock (Cardiff City) – 31.01.1998
Notable Deals
2025 – Reiss Nelson: Arsenal to Brentford (loan) – loan/contract shown until 30.06.2026.
2024 – Reiss Nelson: Arsenal to Fulham (loan) – loan/contract shown until 30.06.2025.
2024 – Chris Willock: QPR to Cardiff City – free transfer – contract shown until 30.06.2027.
2022 – Reiss Nelson: Arsenal to Feyenoord (loan) – loan fee reported as €1m – season-long loan.
2018 – Reiss Nelson: Arsenal to Hoffenheim (loan) – loan fee reported as €0.5m – season-long loan.
2021 – Joe Willock: Arsenal to Newcastle United – permanent transfer – €29m (reported).
Fees shown are indicative estimates (not official).
Services
Contract negotiation and representation in club negotiations
Transfers and loans (career planning and move execution)
Player performance support (training, conditioning, recovery focus)
Career development and long-term planning (education, lifestyle support framing)
Commercial and brand positioning (implied within “agency” offering and career support narrative)
Partner Network
Legal/contract support network evidenced by public testimonial context tied to Reiss Nelson negotiations and FRG involvement (external counsel/partner relationship).
Club network primarily England-focused, aligned with roster concentration across Premier League and EFL.
Track Record (last 3 seasons)
Total transfers completed: 3
2024 – Chris Willock: QPR to Cardiff City – €0.00m
2024 – Reiss Nelson: Arsenal to Fulham (loan) – fee undisclosed
2025 – Reiss Nelson: Arsenal to Brentford (loan) – fee undisclosed
Deals ≥ €10m: 0 (last 3 seasons, confirmed fees)
Clients in top-5 leagues: 2
Joe Willock (Premier League)
Reiss Nelson (Premier League)
National team clients: 0 senior (youth international history noted for key clients)
Renewal/extension deals: 1 (publicly recorded)
Reiss Nelson – “Updated Contract” item in FA 2023–24 transactions reporting (agent listed: Daniel Campbell).
Fees shown are indicative estimates (not official).
Approach & Philosophy
FR Agency’s public positioning emphasizes full-spectrum player support, combining representation with off-pitch structure and performance-related routines.
The roster profile and recent activity indicate a UK-centric pathway, using selective client numbers to focus on tailored planning and frequent engagement rather than broad-volume recruitment.
Fees & Transparency
FIFA’s Football Agent Regulations (FFAR) introduce service fee caps, including 3% of an individual’s remuneration (or 5% where remuneration is ≤ USD 200,000), and a higher cap in permitted dual representation scenarios (commonly referenced as 6%).
FIFA also states it will not enforce commission claims above the applicable cap after 1 October 2023.
The FA’s Football Agent Regulations align payment handling with the FIFA Clearing House framework for service fee payments (as implemented/where applicable).
Compliance & Reputation
Disciplinary actions / sanctions: No verified sanctions identified for the agency
Litigation / disputes: No football-related litigation or disputes involving the agency were identified in accessible sources reviewed.
Media sentiment: Neutral-to-positive – limited press footprint; one public testimonial context frames FRG involvement in Reiss Nelson negotiations positively.
Awards/recognition
No major industry awards or formal recognitions found in accessible public sources at time of research.
