Epic Sports Agency (by Ali Barat)
Elite Football Dealmakers
. UAE
€425mm

Key Facts

Also known as: Epic Middle East Consulting FZC (B.C. 1303441)
Founded: 2016
Headquarters: Abu Dhabi, UAE - located at AFZ B1 Building, Free Zone Authority Ajman, United Arab Emirates
Players: 15+ (publicly listed across Epic entities) • Total market value ≈ €425mm+
FIFA/FA registration: FIFA-licensed agents on staff; FA Registered Football Agent – Ali Barat (FARA0822; authorised to represent minors until 23 Feb 2026)
Languages: English; Portuguese; Italian; Dutch; Spanish
Regions covered: Europe (UK, Italy, Portugal, Netherlands); South America (Ecuador)
Email: sales@epicsports.football
Instagram: https://www.instagram.com/epicsports
LinkedIn: https://www.linkedin.com/company/epicsportsfootball

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About

Epic Sports is a boutique, elite-level football agency led by award-winning agent Ali Barat. The group focuses on top-flight player representation and high-value transfers, blending hands-on negotiation with in-house analysis and a growing Italy arm (EPIC SPORTS ITALY). The agency has been prominent in Premier League and Serie A moves and works with emerging South American talents transitioning to Europe.

Barat won the Golden Boy “Best Agent” award in 2023 and 2025, cementing his status as a leading figure in the transfer market.

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Key People

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Client Roster

Top players (current):

  • Nicolas Jackson (Bayern - on loan from Chelsea)

  • Denzel Dumfries (Inter Milan)

  • Tomas Araujo (Benfica)

  • Kevin Schade (Brentford)

  • Ian Maatsen (Aston Villa)

  • Archie Brown (Fenerbahce)

  • Justin Kluivert (AFC Bournemouth) - joined the agency in October 2025

  • Piero Hincapié (Arsenal)

  • Ruben Kluivert (Olympique Lyon) - joined the agency in October 2025

  • Kendry Páez (RC Strasbourg, on loan from Chelsea);

  • Abakar Sylla (RC Strasbourg)

  • Noah Atubolu (Freiburg)

  • Antoine Sekongo (Dunkerque)

  • Arthur do Vale (Santos)

  • Fernando Tank (Santos)

  • Lamarana Yallow (Levadiakos)

  • Lucas Ferreira (Shakhtar Donetsk)

  • Angelo Candido (Sao Paulo)

  • Luck Zogbe (Brest)

  • Soumaila Coulibaly (Brest)

  • Valy Konate (Cercle Brugge - on loan from Monaco)

  • Zini

  • Moise Sahi Dion (FCV Dender)

  • Sayha Seha (Catanzaro)

Notable former clients: Moisés Caicedo (Chelsea).

Coaches/Staff represented (if any): Not publicly disclosed.

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Notable Deals

Ali Barat and Epic Sports were involved in some of the deals as intermediares

  • 2023 – Moisés Caicedo: Brighton → Chelsea, permanent; £115m; contract to 2031 (+ option).

  • 2023 – Nicolas Jackson: Villarreal → Chelsea, permanent; approx €37m/£32m; eight-year deal.

  • 2025 – Nicolas Jackson: Chelsea → Bayern Munich; season‑long loan; loan fee ~€16.5 million with mandatory purchase clause; total deal cost up to ~€81.5 million

  • 2023→2025 – Kendry Páez: Independiente del Valle → Chelsea agreed (2023); 2025–26 loan to RC Strasbourg.

  • 2025 – Xavi Simons: RB Leipzig → Tottenham Hotspur, long-term deal; Barat involved.

  • 2025 – Noni Madueke: Chelsea → Arsenal; permanent; £48.5 million initial, rising to £52 million with add-ons; five‑year contract.

  • 2025 – Hugo Ekitike: Eintracht Frankfurt → Liverpool; permanent; €80 million plus €15 million in add-ons (total up to €95 million); six‑year contract (to 2031).

  • 2025 – Piero Hincapie: Leverkusen → Arsenal (€52mm)

  • 2025 – Dean Huijsen: Bournemouth → Real Madrid (€60mm)

Noni Madueke → Arsenal
Ali Barat and Epic Sports played a central role in Noni Madueke's move from Chelsea to Arsenal in summer 2025. The transfer, confirmed on 18 July 2025, was worth an initial £48.5 million, rising to £52 million with add-ons. Barat brokered the deal, ensuring the winger signed a five-year contract with Arsenal.

Hugo Ekitike → Liverpool
Ali Barat also facilitated Hugo Ekitike’s move from Eintracht Frankfurt to Liverpool in July 2025. The deal includes an €80 million initial fee plus €15 million in potential add-ons, totaling up to €95 million. Ekitike signed a six-year contract, running until Summer 2031.

Nicolas Jackson → Bayern Munich
Ali Barat orchestrated Nicolas Jackson’s deadline-day switch from Chelsea to Bayern Munich in September 2025. The agreement was initially structured as a season-long loan with an option to buy, valued at around €65 million, on top of a loan fee of approximately €15 million.
The situation quickly became messy, with Chelsea reportedly trying to recall Jackson and cancel the arrangement amid disagreements over the option-to-buy clause and the club’s striker depth. Despite the dispute, Barat safeguarded his client’s move, ensuring Jackson joined Bayern with the possibility of a long-term stay in the Bundesliga. At the end, both parties agreed on a season‑long loan; loan fee ~€16.5 million with mandatory purchase clause; total deal cost up to ~€81.5 million.

Fees shown are indicative estimates (not official).

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Services

Contract negotiation; transfers/loans; image rights; sponsorships; PR/branding; legal/tax; relocation; performance/video analytics & scouting; wellbeing/injury management; post-career planning.

Partner Network

  • Clubs and pathways across Premier League, Serie A, Bundesliga, Ligue 1 and Brazilian Seriea A; European and South American scouts; Italian legal/tax counsel; performance analysts and physios; brand/marketing partners.

  • Partnered with Deloitte Legal Italy

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Track Record (last 3 seasons)

Total transfers completed: 10+ (publicly reported)
Deals ≥ €10m: 5+
Clients in top-5 leagues: 10+
National team clients: Ecuador; Senegal; Netherlands; UK
Renewal/extension deals: Not publicly disclosed.

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Approach & Philosophy

Epic Sports operates a high-touch, elite-only model: a compact client list, aggressive market intelligence and swift decision-making around premium opportunities. The Italy unit supports data-led scouting and video analysis to accelerate development and readiness for top-five leagues, while negotiations emphasise long-term contract value and resale optionality.

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Fees & Transparency

Not publicly disclosed. Commission structures vary by jurisdiction and deal type; agents must be licensed. Clients receive clear, written terms in line with FA/FIFA frameworks.

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Compliance & Reputation

Disciplinary actions / sanctions: None publicly recorded.
Litigation / disputes: None notable in public domain.
Media sentiment: Positive to neutral – widely profiled as a rising “super-agent”.

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Awards/recognition

Articles:

Epic Sports Agency (by Ali Barat) logo

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