Key Facts

Also known as: Emart&Soccer
Founded: Not publicly disclosed (operating for ~33 years per company materials)
Headquarters: Portales 71, 1º Despacho 8, 26001 Logroño (La Rioja), Spain; Tel: +34 941 289 474
Players: 133 (1st tier: 7) — Total market value: €32mm
FIFA/FA registration: Licensed Spanish intermediaries (RFEF/agents listed; IDs not publicly shown)
Languages: Spanish, English
Regions covered: Spain and wider EU (placements in LaLiga, Portugal, Poland)
Email: info@emartsoccer.es; comunicacion@emartsoccer.es; ellanos@emartsoccer.es
Instagram: https://www.instagram.com/emartsoccerpro
LinkedIn: https://www.linkedin.com/in/emartsoccer
X: https://x.com/EmartSoccerPRO

About

Emart&Soccer is a long-standing Spanish football representation agency headquartered in Logroño. The firm positions itself as a pioneer in the Spanish market with three decades of activity, focusing on career management across LaLiga and Primera Federación while opening pathways into European leagues. Its model emphasizes long-tenure relationships and youth development, complemented by legal and communications support in-house.

Key People

• CEO/Founder: Eduardo Llanos Martínez — Owner.
  Email: ellanos@emartsoccer.es

• Managing Director / Head of Football: Not publicly disclosed.

• Licensed agents:
  - Eduardo Llanos López: eduardo@emartsoccer.es
  - David Vila Cruz: dvila@emartsoccer.es
  - Daniel Fernández Vega: dfernandez@emartsoccer.es
  - Ángel Martínez Medina: amedina@emartsoccer.es
  - Luis Carlos Cuartero Laforga: lcuartero@emartsoccer.es

Client Roster

Top players (current):

• Carlos Vicente (Deportivo Alavés)

• Orest Lebedenko (Vitória Guimarães)

• Abde Rebbach (Deportivo Alavés)

• Lander Olaetxea (SD Eibar)

• Julio Alonso (SD Huesca)

• Rubén Díez (AD Ceuta FC)

Rising talents / U23:

• Jeremy Arévalo (Racing Santander)

• Ángel Baena (Widzew Łódź)

• Marc Llinares (Śląsk Wrocław)

• Roberto Arroyo (Osasuna Promesas)

Notable former clients: Not publicly listed.

Coaches/Staff represented (if any):

• Víctor Bravo (Terrassa FC)

• Óscar Cano (unattached)

• Pedro Munitis (unattached)

• Lolo Escobar (unattached)

Notable Deals

• 2025 — Josué Dorrio: Racing de Ferrol → Málaga CF (free, 1-year deal to 2026).

• 2025 — Ángel Baena: Wisła Kraków → Widzew Łódź (permanent; contract to 2027, option +1).

• 2025 — Marc Llinares: Hammarby IF → Śląsk Wrocław (permanent).

• 2024 — Carlos Vicente: RC Deportivo → Deportivo Alavés (joined Jan 1, 2024; multi-year).

• 2025 — Jeremy Arévalo: Racing Santander — contract renewal to 2027.

• 2025 — “Chiki” (Christian Borrego): free agent → FC Cartagena (to 2026).

Services

• Contract negotiation and transfers (permanent/loans)

• Image rights, sponsorships and media/PR support

• Legal/tax liaison and relocation assistance

• Scouting and player development pathways (academy → pro)

Partner Network

• Club relationships across Spain’s professional tiers (LaLiga, Segunda, Primera Federación) and EU placements (Portugal, Poland)

• Legal, medical/performance, and marketing collaborators activated per mandate

Track Record (last 3 seasons)

• Total transfers completed: Not centrally disclosed; active across LaLiga/Segunda/Primera Fed with multiple summer/winter moves.

• Deals ≥ €10m: None publicly attributed in this period.

• Clients in top-5 leagues: Yes — LaLiga.

• National team clients: Youth international level (e.g., Ecuador U20).

• Renewal/extension deals: Documented at Segunda/LaLiga clubs.

Approach & Philosophy

The agency centers on long-term representation and development, highlighting loyalty/retention and structured promotion from academy to professional tiers. With more than three decades in the market, Emart&Soccer frames negotiations around stability, role fit and incremental step-ups into top divisions, while supporting players with communications and legal resources.

Fees & Transparency

Typical industry commission ranges (often 5–10% depending on mandate and jurisdiction). Dual-representation handled under Spanish and competition rules with client consent.

Compliance & Reputation

• Disciplinary actions / sanctions: No public records found.

• Litigation / disputes: None publicly documented.

• Media sentiment: Neutral; coverage focused on client signings/renewals in Spain and selected EU leagues.

Awards/recognition

No public awards listed.