Crown Football Talent Ltd
Trust-Driven Management

UK

€40mm

Key Facts

Founded: 02.03.2021 (incorporated)
Headquarters: Liverpool, England (Seymour Chambers, 92 London Road, L3 5NW)
Players: 25 (1st tier: 2) – €40mm
FIFA/FA registration: The FA – Simon Conning (FARA0235), The FA – Terence Peter Conning (FARA0279)
Languages: English (primary)
Regions covered: UK + international (partner consultant offices across Europe, South America, Australasia, North America)
Email: simon@crownfootballtalent.com
Instagram: https://www.instagram.com/crownfootballtalent/

About

Crown Football Talent is a UK-based football representation and sports management company, founded by Simon Conning. The agency is positioned around “trust & protection” and family support, working with both players and coaches.

The company highlights an international partner network and a track record of contract negotiation and transfer execution, with services extending beyond on-pitch matters into off-pitch support through external partners. The business is incorporated in England and Wales, with its registered office in Liverpool and an operational presence stated in London.

Key People

• Simon Conning – Founder, Executive Director (licensed)

  • Bio: Founder of the agency and an FA-registered football agent; the agency notes he appeared on Sky Sports News during the World Cup in Qatar to discuss Crown’s operations.

  • Contact: simon@crownfootballtalent.com

• Peter Conning (Terence Peter Conning) – Executive Director (licensed)

  • Bio: Company director and FA-registered football agent; listed as Executive Director in the agency’s staff listing.

• James Conning – Attorney

  • Bio: Listed as legal/attorney support in the agency staff listing.

Licensed agents:

• Simon Conning – The FA Registered Football Agent ID: FARA0235

• Terence Peter Conning – The FA Registered Football Agent ID: FARA0279

Client Roster

Top players and talents (current):

• Chris Rigg (Sunderland) – 18.06.2007

• Ben Sheaf (Wrexham) – 05.02.1998

• Owen Dale (Wigan Athletic) – 28.12.1998

• Sam Gallagher (Stoke City) – 15.09.1995

• Will Boyle (Huddersfield Town) – 21.10.1995

• Julio Pleguezuelo (Plymouth Argyle) – 26.01.1997

• Tim Chow (Shenzhen Peng City) – 18.01.1994

• Tom Lees (Walsall) – 28.11.1990

• Cole Stockton (Salford City) – 18.04.1994

• Tyler Magloire (Northampton Town) – 24.01.1999

• Ched Evans (Preston North End) – 28.12.1988

• Luke Varney (Without Club) – 28.06.1982

• Jak McCourt (Bradford PA) – 06.07.1995

• Chris Maxwell (Fleetwood Town) – 30.11.1990

• Dean Marney (Retired) – 31.01.1984

• Charlie Penman (Brighton U21) – 13.10.2004

• Joe Strawn (Brighton U21) – 03.06.2004

• Joe Belmont (Brighton U21) – 19.11.2006

• Sam Baker (Newport County) – 30.04.2004

• Noah Halford (Blackburn U21) – 25.09.2006

• Jensen Ireland (Blackburn Rovers) – 18.07.2004

Notable former clients:

• Not clearly and reliably disclosed in the reviewed sources (the agency site includes testimonial names, but does not present a formal former-client list).

Coaches/Staff represented (if any):

• Jim Bentley (Coach) – 27.10.1976

Notable Deals

• 2025 – Ben Sheaf (Coventry City – Wrexham) – permanent transfer – €7.5m – contract to 30.06.2028

• 2024 – Sam Gallagher (Blackburn Rovers – Stoke City) – permanent transfer – €1.8m – contract to 30.06.2027

• 2026 – Tim Chow (Chengdu Rongcheng – Shenzhen Peng City) – permanent transfer – fee undisclosed on Transfermarkt – contract expiry not listed

• 2023 – Julio Pleguezuelo (FC Twente – Plymouth Argyle) – permanent transfer – fee not stated in the reviewed sources – contract to 30.06.2027

Services

• Representation of players, clubs and managers

• Contract negotiation and renewals (club + player contracts)

• Transfers and loans (domestic + international execution via partner network)

• Family support and advisory for parents/guardians

• Off-pitch support via external service partners

Partner Network

• International partner consultant offices (Europe, South America, Australasia, North America)

• External specialist service partners for off-pitch needs

Track Record (last 3 seasons)

• Total transfers completed (confirmed in reviewed sources): 20+

  • Ben Sheaf to Wrexham (2025)

  • Sam Gallagher to Stoke City (2024)

  • Tim Chow to Shenzhen Peng City (2026)

  • Julio Pleguezuelo to Plymouth Argyle (2023)

• Deals ≥ €10m (confirmed): 0

• Clients in top-5 leagues: 0 (based on current-club levels shown for listed clients)

• National team clients: 1 (Tim Chow – Chinese Taipei, 1 cap shown)

• Renewal/extension deals (confirmed): 1

  • Julio Pleguezuelo – last contract extension listed as 27.02.2025

Approach & Philosophy

Crown Football Talent positions itself as a high-trust, protective, family-oriented management team, emphasising close involvement across a client’s career decisions. The agency also stresses international reach through partner consultant offices, aiming to widen opportunity sets for player and coach careers domestically and abroad.

Fees & Transparency

Crown does not publish a public commission card or standard fee schedule in the reviewed sources. In practice, football-agent remuneration is typically structured as a percentage service fee paid under the applicable association/FIFA framework, with disclosure and conflicts rules varying by jurisdiction and competition.

Compliance & Reputation

• Disciplinary actions / sanctions: No public disclosures identified in the reviewed sources.

• Litigation / disputes: No public disclosures identified in the reviewed sources.

• Media sentiment: Neutral-to-positive – limited independent coverage located; the strongest publicly visible narrative comes from the agency’s own claims/testimonials and social presence.

Awards/recognition

No formal third-party awards or industry recognitions were identified in the reviewed sources.