CMG Sports
360° Player Care
UK €36mm
Key Facts
Also known as: CMG; CMG Sports Management
Founded: 2018
Headquarters: 10 Tottenham Mews, London, W1T 4AF, United Kingdom
Players: 43 (7) — Total market value: €36mm
FIFA/FA registration: Team includes FA-licensed intermediaries
Languages: English
Regions covered: UK, Belgium, Netherlands, Spain, Turkey; North America (Canada/US)
Email: Not publicly listed — contact form via website
Instagram: https://www.instagram.com/sports.cmg
Instagram women’s football: https://www.instagram.com/womensfootball.cmg
About
CMG Sports is a London-based 360 management agency combining licensed intermediaries with in-house performance, rehab, digital and commercial teams. The agency highlights holistic support (UEFA-qualified coaches, S&C, physio, nutrition) and branding/digital capability alongside traditional representation and transfers. Client list spans men’s and women’s football, from Premier League academies to senior top-flight clubs across Europe.
Key People
CEO/Founder: Paul Crockford — Owner/Director of CMG Sports Management Ltd.
Managing Director / Head of Football: Barney Crockford — Owner.
Licensed agents: Anthony Acheampong (Executive Director); Luca Hodges-Ramon (Executive Director); Bradley Rains (Agent); Benny Kasiala (Agent).
Client Roster
Top players (current):
Marc Bernal (FC Barcelona Atlètic)
Carlos Forbs (Club Brugge)
Jeremy Sarmiento (Cremonese)
Paul Onuachu (Trabzonspor)
Alex Mitchell (Plymouth Argyle)
Kelechi Nwakali (Barnsley)
Rising talents / U23:
Fábio Jaló (Barnsley)
Basil Tuma (Reading)
David Oduro (FC Barcelona Atlètic)
Tudor Mendel-Idowu (Ipswich Town U21)
Saani Isshak Mohammed (AC Horsens U19)
Notable former clients:
Not publicly consolidated.
Coaches/Staff represented (if any):
Shannon Ruth (Brighton & Hove Albion U21 — Manager)
Jason McCarthy (Brighton & Hove Albion U21 — Assistant)
Notable Deals
2025 — Carlos Forbs: Ajax → Club Brugge; permanent; contract to 2029.
2025 — Paul Onuachu: Southampton → Trabzonspor; permanent; ~€5.6m.
2025 — Jeremy Sarmiento: Brighton & Hove Albion → Cremonese; season loan.
2025 — Marc Bernal: FC Barcelona — contract extension to 2029.
2024 — Kelechi Nwakali: GD Chaves → Barnsley; permanent; three-year deal.
2023 — Hannah Hampton: Aston Villa → Chelsea; free; three-year deal.
2025 — Jayde Riviere: Manchester United — contract extension to 2028 (+1).
Services
Player & coach representation; contract negotiation & renewals
Domestic & international transfers/loans
Performance/medical support (UEFA-qualified coaches, physio, S&C, nutrition)
Commercial: image rights, sponsorships, endorsements
Digital & PR/branding (social media strategy/management)
Wellbeing & mentorship; concierge/relocation; financial advisor partnerships; post-career transition support
Partner Network
Recent club links via roster/deals: FC Barcelona/Barça Atlètic, Club Brugge, Trabzonspor, Cremonese, Barnsley, Plymouth Argyle, Reading, Brighton & Hove Albion.
Track Record (last 3 seasons)
Total transfers/agreements completed: 7+ publicly documented (2023–2025).
Deals ≥ €10m: 1+ (Forbs ~€6–7m range; roster includes higher-value assets).
Clients in top-5 leagues: 3–4.
National team clients: Multiple youth/senior (e.g., Onuachu — Nigeria; Hampton — England).
Renewal/extension deals: 2+ (Bernal 2025; Riviere 2025).
Approach & Philosophy
CMG positions itself as a modern, transparent “360°” agency: relationship-driven, with legal/medical/performance support and strong digital/commercial execution. Player pathways prioritize role fit and progressive step-ups, with wellness and mentorship embedded throughout the client journey.
Fees & Transparency
Commission ranges are not publicly disclosed. Representation follows FIFA/FA regulations; dual representation used only with informed consent.
Compliance & Reputation
Disciplinary actions / sanctions: None publicly recorded.
Litigation / disputes: None publicly reported.
Media sentiment: Neutral-positive — top-flight moves and women’s game contracts/extensions.
