CMG Sports
360° Player Care
UK €36mm
Key Facts
Also known as: CMG; CMG Sports Management
Founded: 2018
Headquarters: 10 Tottenham Mews, London, W1T 4AF, United Kingdom
Players: 43 (7) — Total market value: €36mm
FIFA/FA registration: Team includes FA-licensed intermediaries
Languages: English
Regions covered: UK, Belgium, Netherlands, Spain, Turkey; North America (Canada/US)
Email: Not publicly listed — contact form via website
Instagram: https://www.instagram.com/sports.cmg
Instagram women’s football: https://www.instagram.com/womensfootball.cmg
About
CMG Sports is a London-based 360 management agency combining licensed intermediaries with in-house performance, rehab, digital and commercial teams. The agency highlights holistic support (UEFA-qualified coaches, S&C, physio, nutrition) and branding/digital capability alongside traditional representation and transfers. Client list spans men’s and women’s football, from Premier League academies to senior top-flight clubs across Europe.
Key People
CEO/Founder: Paul Crockford — Owner/Director of CMG Sports Management Ltd.
Managing Director / Head of Football: Barney Crockford — Owner.
Licensed agents: Anthony Acheampong (Executive Director); Luca Hodges-Ramon (Executive Director); Bradley Rains (Agent); Benny Kasiala (Agent).
Client Roster
Top players and talents (current):
Marc Bernal (FC Barcelona Atlètic)
Carlos Forbs (Club Brugge)
Jeremy Sarmiento (Middlesbrough)
Paul Onuachu (Trabzonspor)
Alex Mitchell (Plymouth Argyle)
Kelechi Nwakali (Barnsley)
Fábio Jaló (Barnsley)
Basil Tuma (Reading)
David Oduro (FC Barcelona Atlètic)
Tudor Mendel-Idowu (Ipswich Town U21)
Saani Isshak Mohammed (AC Horsens U19)
Notable former clients:
Not publicly consolidated.
Coaches/Staff represented (if any):
Shannon Ruth (Brighton & Hove Albion U21 — Manager)
Jason McCarthy (Brighton & Hove Albion U21 — Assistant)
Notable Deals
2026 — Jeremy Sarmiento: Brighton → Middlesbrough; loan with an obligation for £3.2m, with additional add-ons.
2025 — Carlos Forbs: Ajax → Club Brugge; permanent; contract to 2029.
2025 — Paul Onuachu: Southampton → Trabzonspor; permanent; ~€5.6m.
2025 — Jeremy Sarmiento: Brighton & Hove Albion → Cremonese; season loan.
2025 — Marc Bernal: FC Barcelona — contract extension to 2029.
2024 — Kelechi Nwakali: GD Chaves → Barnsley; permanent; three-year deal.
2023 — Hannah Hampton: Aston Villa → Chelsea; free; three-year deal.
2025 — Jayde Riviere: Manchester United — contract extension to 2028 (+1).
Fees shown are indicative estimates (not official).
Services
Player & coach representation; contract negotiation & renewals
Domestic & international transfers/loans
Performance/medical support (UEFA-qualified coaches, physio, S&C, nutrition)
Commercial: image rights, sponsorships, endorsements
Digital & PR/branding (social media strategy/management)
Wellbeing & mentorship; concierge/relocation; financial advisor partnerships; post-career transition support
Partner Network
Recent club links via roster/deals: FC Barcelona/Barça Atlètic, Club Brugge, Trabzonspor, Cremonese, Barnsley, Plymouth Argyle, Reading, Brighton & Hove Albion.
Track Record (last 3 seasons)
Total transfers/agreements completed: 7+ publicly documented (2023–2025).
Deals ≥ €10m: 1+ (Forbs ~€6–7m range; roster includes higher-value assets).
Clients in top-5 leagues: 3–4.
National team clients: Multiple youth/senior (e.g., Onuachu — Nigeria; Hampton — England).
Renewal/extension deals: 5+ (Bernal 2025; Riviere 2025).
Fees shown are indicative estimates (not official).
Approach & Philosophy
CMG positions itself as a modern, transparent “360°” agency: relationship-driven, with legal/medical/performance support and strong digital/commercial execution. Player pathways prioritize role fit and progressive step-ups, with wellness and mentorship embedded throughout the client journey.
Fees & Transparency
Commission ranges are not publicly disclosed. Representation follows FIFA/FA regulations; dual representation used only with informed consent.
Compliance & Reputation
Disciplinary actions / sanctions: None publicly recorded.
Litigation / disputes: None publicly reported.
Media sentiment: Neutral-positive — top-flight moves and women’s game contracts/extensions.
