CMA Group
Nordic Pathway Architects
Denmark €50mm
Key Facts
Also known as: CMA-Group ApS; CMA Group Denmark
Founded: 15 October 2022
Headquarters: Langelinieparken 14, 1mf, 8000 Aarhus C, Denmark
Players: 46 (29 in 1st tiers) • Total market value: €50mm
FIFA/FA registration: Mads Bach Lund is listed on the DBU registered agents list
Languages: Danish; English
Regions covered: Scandinavia (Denmark/Norway), Netherlands, Scotland, Germany, USA/MLS
Email: info@cmagroup.dk • alt: mads@bach-lund.com
Instagram: https://www.instagram.com/cmagroup_/
About
CMA Group is a Danish boutique football agency built around the “Create • Manage • Achieve” model: proactive scouting and planning, 24/7 client service, and high-performance execution. Founded by ex-SEG Denmark leads, the firm focuses on quality over volume, guiding Danish talents into stable top-flight environments across the Nordics, Benelux, the UK and MLS.
Key People
CEO/Founder: Mads Bach Lund — Co-owner; agent since 2009; ex-SEG Denmark
Managing Director / Head of Football: Søren Tougaard Jensen — Co-owner; former pro; agent since 2015
Licensed agents / staff: Rasmus Øvad Jensen (Agent); Malthe Klausen (Agent); Alexander Rezaei (Head of Development)
Ownership structure: Bach Lund Holding ApS and Løvel ApS
Client Roster
Top players (current):
Jens Stage (Werder Bremen) — CM
Alexander Lind (FC Nordsjælland) — CF
Mikael Uhre (Philadelphia Union) — CF
Malte Amundsen (Columbus Crew) — DF
Mark Brink (FC Nordsjælland) — DM
Alexander Jensen (Aberdeen) — RB
Simon Graves (PEC Zwolle) — CB
Rising talents / U23:
Oliver Ross (Aalborg BK) — CF
Jakob Vester (Viborg FF) — CM
Ibrahim Said (Motherwell) — RW
Mads Søndergaard (Viborg FF) — CM
Coaches/Staff represented (selection):
Andreas Hagen (Fredrikstad FK)
Notable Deals
2022 — Jens Stage: FC Copenhagen → Werder Bremen; ~€4m; multi-year
2025 — Alexander Lind: Pisa → FC Nordsjælland; loan; ~€300k loan fee
2025 — Simon Graves: Palermo → PEC Zwolle; ~€600k
2022 — Mikael Uhre: Brøndby → Philadelphia Union; ~$2.8m; Designated Player
2022 — Mathias Ross: AaB → Galatasaray; €1.75m; later loans (NEC, Sparta Prague) and 2025 move to Plymouth Argyle
Services
Contract negotiation and transfer execution
Career strategy & step-planning
Relocation and day-to-day support
Data-assisted development & performance guidance
Partner Network
AGF; FC Copenhagen; Werder Bremen; FC Nordsjælland; PEC Zwolle; Aberdeen; Bodø/Glimt; Philadelphia Union; Silkeborg IF; Aalborg BK; Viborg FF
Track Record (last 3 seasons)
Total transfers completed: 10+ first-team moves/renewals across Superligaen, Eredivisie/Keuken Kampioen Divisie, Eliteserien, Premiership and MLS
Deals ≥ €10m: None publicly attributed
Clients in top-5 leagues: Active via Bundesliga (e.g., Stage)
National team clients: Denmark seniors among the roster
Renewal/extension deals: Multiple across Denmark/Norway/Netherlands
Approach & Philosophy
A selective, relationship-driven model that prioritizes stable environments, clear pathways to minutes and incremental value growth, delivered through the “Create • Manage • Achieve” operating philosophy.
Fees & Transparency
Operates under FFAR and DBU rules; no public fee schedule or dual-representation/expense policy.
Compliance & Reputation
Disciplinary actions / sanctions: None publicly recorded
Litigation / disputes: None located
Media sentiment: Positive/neutral — steady domestic moves and Nordic/MLS transitions
