Key Facts

Also known as: Centre Circle; CCC
Founded: 2020 (incorporated 17 January 2020)
Headquarters: 39 Hill Road, Pinner, Middlesex, HA5 1LB, United Kingdom
Players: 34 (1st tier: 20) — Total market value: €85mm
FIFA/FA registration: Listed in FA intermediary transactions (Sebastian Soto – Norwich City, IMSC001262); pre-registered with DFB as player intermediary (Centre Circle Consulting Limited – Matthew Moore, multiple seasons)
Languages: English, Spanish
Regions covered: Southern Africa, UK & Europe, USA (MLS), Japan and broader Asia
Email: Not publicly listed (contact via official site and social channels)
Instagram: https://www.instagram.com/centrecircle/
LinkedIn: linkedin.com/company/centre-circle-consulting-limited

About

Centre Circle Consulting is a boutique sports agency built around a global network of consultants, specialising in talent identification for European clubs, career planning and contract negotiations, brand and media strategy, and sponsorship procurement.

The firm has a particular footprint in Southern Africa, Japan and North America, placing players into Europe’s top competitions, MLS and DStv Premiership.

Centre Circle also leverages a strategic partnership with William Morris Endeavor (WME) for commercial and endorsement work with its elite athletes.

Key People

• CEO/Founder: Matthew David Moore – Director & Person with Significant Control (≥75% ownership)
  Instagram: https://www.instagram.com/_matthewmoore/

• Managing Director / Head of Football: Matthew David Moore – agency lead on football operations and senior client strategy; also Consultant, Sports Talent at WME.

• Licensed agents: Matthew David Moore – FA intermediary activity recorded; DFB pre-registered list entry

Client Roster

Top players and talents (current):

• Christian Pulisic (AC Milan)

• Yohei Takaoka (Vancouver Whitecaps FC)

• Keita Kosugi (Djurgardens IF)

• Ronwen Williams (Mamelodi Sundowns)

• Luca de la Torre (San Diego FC)

• Luke Le Roux (Portsmouth)

• Taylor Booth (Twente FC)

• Olwethu Makhanya (Philadelphia Union)

• Keisuke Goto (Sint-Truidense VV)

• Taichi Fukui (FC Arouca)

• Bradley Cross (Kaizer Chiefs)

• Keenan Phillips (Lamontville Golden Arrows)

• Puso Dithejane (TS Galaxy)

• Archie Goodwin (Charlotte FC) — also listed above as top player following 2025 MLS move

Notable former clients: Not publicly consolidated.

Coaches/Staff represented: Benni McCarthy, Steven Pienaar

Notable Deals

• 2023 – Christian Pulisic: Chelsea → AC Milan – permanent transfer; fee around €20–22m; four-year contract to June 2027 with club option to 2028.

• 2025 – Archie Goodwin: Adelaide United → Charlotte FC – permanent transfer; undisclosed fee; three-and-a-half-year contract through 2028.

• 2025 – Luke Le Roux: IFK Värnamo → Portsmouth – permanent move; record outgoing fee for Värnamo; multi-year deal to 2028.

• 2024 – Bradley Cross: Golden Arrows → Kaizer Chiefs – permanent transfer; four-year contract after activation of reported release clause.

• 2023 – Puso Dithejane: Kaizer Chiefs structures → TS Galaxy – free transfer after contract termination; multi-year deal and top-flight breakthrough.

• 2020–21 – Sebastian Soto: Hannover 96 → Norwich City – agency involvement recorded in FA intermediary transaction list.

Services

• Scouting and talent identification for European clubs and international markets

• Career management and long-term pathway planning (Europe, MLS, Asia, Africa)

• Contract negotiation for transfers, loans and renewals

• Commercial strategy, sponsorship procurement and brand partnerships (including via WME)

• Media, PR and personal brand management for top-profile players

• Concierge services and player welfare, including relocations and off-pitch support

Partner Network

• Clubs and leagues: AC Milan, Portsmouth, Mamelodi Sundowns, TS Galaxy, Kaizer Chiefs, Charlotte FC, Djurgårdens IF, Sint-Truidense, Vancouver Whitecaps, San Diego FC, Philadelphia Union, Queens Park Rangers, SK Beveren, Excelsior Rotterdam and others where clients are rostered.

• Academies and youth structures: Southern African club academies (e.g. Mamelodi Sundowns, Kaizer Chiefs), Japanese youth systems and European development squads connected to current clients.

• Commercial and marketing partners: Strategic partnership with William Morris Endeavor (WME) for global brand and sponsorship opportunities.

• Legal, tax and performance: External network of specialist sports lawyers, tax advisors, physios and performance staff used on a case-by-case basis.

Track Record (last 3 seasons)

• Total transfers completed: 15+ publicly documented senior and U23 moves across South Africa’s DStv Premiership, European top flights and MLS, plus additional academy and youth placements.

• Deals ≥ €10m: At least one major transfer above €10m involving an agency client – Christian Pulisic’s move from Chelsea to AC Milan (approx €20–22m fee).

• Clients in top-5 leagues: 1 current high-profile client in a top-5 European league (Christian Pulisic – Serie A with AC Milan).

• National team clients: Multiple senior internationals, including a leading U.S. men’s national team player and South Africa’s national-team goalkeeper, plus youth internationals for the U.S. and Japan.

• Renewal/extension deals: Contract extensions and renewals recorded in intermediary documentation, including deals in German professional football.

Approach & Philosophy

Centre Circle operates a boutique, relationship-led model – identifying undervalued potential early, then building towards carefully timed step-up moves into Europe’s major leagues, MLS and top Asian competitions. The agency emphasises club fit, development pathway and off-pitch stability rather than short-term fees.

Analytics, video scouting and on-the-ground networks in Southern Africa, Japan and North America are used to benchmark players against target league standards. Negotiations are collaborative but robust, aiming for strong sporting projects, meaningful minutes and structured performance incentives.

Fees & Transparency

Typical commission ranges (~5–10% depending on mandate/jurisdiction). Dual representation handled with written consent under FIFA/league rules.

Compliance & Reputation

• Disciplinary actions / sanctions: No public records found

• Litigation / disputes: None publicly documented

• Media sentiment: Overall neutral-to-positive – coverage focuses on transfer moves (Pulisic to Milan, Goodwin to Charlotte FC, Le Roux to Portsmouth) and the commercial profile of marquee clients, with Matthew Moore occasionally quoted on sponsorship and brand strategy.

Awards/recognition

No public awards listed.