Bundled
Hybrid Football–Esports Agency
Netherlands €20mm+
Key Facts
Also known as: Bundled Esports B.V., Team Bundled
Founded: 2008
Headquarters: Groningen / Zuidhorn, Netherlands (operational base at Kattegat 50, 9723 JP Groningen; registered office in Zuidhorn)
Players: 10+ (3 first tier) – Total market value approx. €20mm+
FIFA/FA registration: FIFA football agent representation via Bundled / Lorenzo Valente (license details not public)
Languages: Dutch, English
Regions covered: Netherlands & Benelux, wider Europe (Norway, Albania), Middle East (Qatar), global esports markets (including Brazil)
Email: contact@bundled.nl, melvyn@bundled.nl
Instagram: https://www.instagram.com/officialbundled/
LinkedIn: https://www.linkedin.com/company/bundled/
Facebook: https://www.facebook.com/teambundled/
X: https://x.com/teambundled
About
Bundled is a Dutch hybrid football and esports agency that started in 2008 and has grown from a specialist FIFA esports organisation into a boutique football management operation focused on technically gifted midfielders and defenders. On the esports side they manage dozens of pro players and run content, events and studios, while the football arm currently represents 11 mainly Dutch-developed prospects playing in the Eredivisie, Stars League, Kategoria Superiore and Dutch youth competitions. Their differentiator is the blend of traditional agency work with in-house content, social media and brand-building infrastructure that was originally built for esports and now increasingly benefits football clients.
Key People
CEO / Founder:
Melvyn Wolthers – Founder and owner of Bundled / Bundled Esports B.V., leading both the esports and football activities.
Email: melvyn@bundled.nl
LinkedIn: https://www.linkedin.com/in/melvynwolthers/
Managing Director / Head of Football:
Role effectively overseen by founder Melvyn Wolthers, with football operations built around the Groningen talent pipeline and international placements in Qatar and Albania.
Licensed agents:
Lorenzo Valente – FIFA football agent associated with Bundled / Team Bundled (verified agent for multiple Bundled-represented players, including his brother Luciano).
Jesse Bosgraaf – Licensed agent and attorney.
Client Roster
Top players and talents (current)
Luciano Valente (Feyenoord) – 04/10/2003
Kellian van der Kaap (Al-Sailiya SC) – 08/11/1998
Agan Mjaki (KF Laçi) – 10/03/2003
Leonel Miguel (TOP Oss) – 24/03/2001
Layee Kromah (VVV-Venlo) – 07/06/2003
Nathan Christopher Adam Holder (Lillehammer FK) – 02/05/2002
Roy Leicester (FC Groningen U21) – 15/05/2006
Naoufal Abdelwajid (FC Twente/Heracles U21) – 05/01/2006
Jismerai Dillema (FC Groningen U21) – 14/02/2007
Yénio Holder (FC Groningen U21) – 02/07/2007
Björn Veldhuis (FC Groningen U21) – 14/02/2007
Notable former clients
Not publicly documented – current public roster shows 11 active clients and no clearly listed former players.
Coaches / Staff represented
No first-team coaches publicly listed as direct clients; the network is primarily player-focused with strong club partnerships at academy level.
Notable Deals
2025 – Luciano Valente – FC Groningen to Feyenoord (Eredivisie, Netherlands) – Permanent transfer, reported fee around €7m plus bonuses up to €8.25m, contract to 2029.
2025 – Kellian van der Kaap – Levski Sofia to Al-Sailiya SC (Qatar Stars League) – Reported fee approx. €0.5m, contract to 2028.
2025 – Nathan Holder – move to Lillehammer FK (Norway) – Cross-border free transfer, defensive midfielder gaining senior minutes in Norway’s league system.
2025 – Layee Kromah – Jong Sparta Rotterdam to VVV-Venlo – Loan with purchase option, aimed at securing consistent second-tier playing time for a two-footed winger.
2025 – Roy Leicester – promotion and consolidation in FC Groningen U21 squad – Youth deal and squad integration through 2027.
2025 – Jismerai Dillema – long-term contract at FC Groningen U21 (until 2028) – Central midfielder tying his development to Groningen after youth pathway.
2025 – Yénio Holder – contract extension with FC Groningen U21 (until 2028) – Central midfielder extending after successful youth spell.
2025 – Björn Veldhuis – signing with FC Groningen U21 – Central defender moving into U21 environment from the club’s youth ranks.
2025 – Naoufal Abdelwajid – joining FC Twente/Heracles U21 – Moroccan youth international centre-back reinforcing a joint U21 setup.
2023 – Agan Mjaki – FC Groningen Reserves to KF Laçi – Free transfer, right-back establishing himself as a senior player in Albania’s top flight.
Services
Contract negotiation and re-negotiation for senior and youth players
Domestic and international transfers, loans and cross-border placements (Netherlands, Albania, Qatar, Norway)
Full-service talent management integrating esports and football know-how – performance support, scheduling, travel and day-to-day career guidance
Image rights and sponsorship activation, leveraging Bundled’s in-house content studio and brand-partnership experience from esports
Social media, content and personal brand strategy for players (YouTube, Twitch, Instagram, TikTok)
Event appearances and gaming–football crossover activations with clubs and brands
Basic legal and contractual support in line with FIFA Football Agent Regulations, with external law-firm partners for complex work
Career planning, including dual-career pathways between football and esports / content careers
Partner Network
Clubs and academies:
Feyenoord, FC Groningen, VVV-Venlo, KF Laçi, Al-Sailiya SC, FC Twente/Heracles U21, FC Emmen U21 and other Dutch academies connected through their clients.
Esports club partnerships:
Historic esports partnerships with Inter, Club Brugge and Ajax Esports, which also support the agency’s reputation on the football side.
Brand partners:
Consumer brands activated through esports and gaming campaigns, notably Iconix Energy Drink as former main shirt sponsor.
Service partners:
Local Dutch and international scouts, performance coaches and content creators used across both esports and football rosters.
Track Record (last 3 seasons)
Total transfers completed:
At least 10 football moves and contract signings recorded across senior and U21 clients since 2023 (Feyenoord, Al-Sailiya SC, KF Laçi, Lillehammer FK, VVV-Venlo and several Dutch U21 teams).
Deals ≥ €10m:
0 confirmed football transfers above €10m so far – Valente’s Feyenoord move is a high-seven-figure package with bonuses but still below this threshold.
Clients in top-5 leagues:
0 currently in the big-five European leagues; senior roster is concentrated in Eredivisie, Qatar Stars League, Kategoria Superiore and lower-tier Dutch and Norwegian competitions.
National team clients:
1 senior national-team client (Luciano Valente – first call-up to the Netherlands squad in 2025) plus several youth internationals (Albania U21, Morocco U18, Netherlands youth).
Renewal / extension deals:
At least 2 documented youth extensions in 2025 (Yénio Holder and Jismerai Dillema at FC Groningen U21), alongside first-time pro-style agreements for Leicester, Veldhuis and Abdelwajid.
Approach & Philosophy
Bundled’s football philosophy reflects its esports roots – highly data-aware, content-driven and focused on younger players with strong upside. Their roster is built around technically refined midfielders and modern defenders from the Groningen talent pipeline, complemented by players placed strategically in leagues where they can get minutes early (Norway, Albania, Dutch second tier).
Scouting leans heavily on detailed performance data, video analysis and close links with academies, while negotiation style is collaborative but prepared – they operate within the FIFA Football Agent Regulations environment and are used to aligning player sporting projects with commercial and brand-building plans built through content and social media.
Fees & Transparency
Commission structure:
Bundled does not publicly disclose precise football commission percentages; deals are expected to be structured within the FIFA Football Agent Regulations framework, with fee caps tied to player remuneration and transfer compensation.
Dual representation:
As a modern agency working in multiple jurisdictions, Bundled is expected to work within FIFA rules on dual representation (club and player) and fee caps, with any dual-representation arrangements needing written consent and clear allocation of service fees.
Image rights & sponsorship:
Image-rights and sponsorship deals are typically handled on a case-by-case basis, often bundled with content production and social activation from Bundled’s in-house studio rather than as standalone commission percentages.
Expenses:
No public detail on expense policies; major representation contracts and fees should be filed through the relevant FA and FIFA Clearing House where applicable.
Compliance & Reputation
Disciplinary actions / sanctions:
No public record of football-related disciplinary sanctions against Bundled or its key people as of late 2025.
Litigation / disputes:
No notable football-related court cases or arbitration awards involving Bundled reported in mainstream or specialist media.
Media sentiment:
Generally positive to neutral – Bundled is frequently described as one of the leading FIFA esports organisations in the Benelux, with recent football coverage focused on the rise and national-team breakthrough of Luciano Valente.
Awards / Recognition
Recognised in sponsor and club communications as one of the biggest FIFA esports organisations in the Benelux, with more than 30 international FIFA talents and several coaches under management.
Visibility and recognition through official esports collaborations with Inter, Club Brugge and Ajax, which indirectly boosts credibility for its football agency operations.
