Be The Future Management (BTFM)
Africa–EU Bridge

Belgium

€69mm

Key Facts

Also known as: BTFM; BTFM Agency
Founded: 2021 (Belgium)
Headquarters: Avenue Josse Goffin 248/12, 1082 Brussels, Belgium
Players: 32 (15 in 1st tiers) • Total market value: €69mm
FIFA/FA registration: FIFA-licensed agents on staff — Geoffrey Hoogland; Mélissa Onana (IDs not publicly listed)
Languages: French; English
Regions covered: Belgium; France; England; Italy; North Africa; Middle East; Scandinavia; Israel
Email: info@btfm.be
Instagram: https://www.instagram.com/btf__management/

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About

BTFM is a Brussels-based 360° football agency founded by Geoffrey Hoogland and Mélissa Onana in 2021. The firm blends elite-contract expertise with development pathways, placing players across Europe’s top competitions and fast-growing leagues. A defining focus is the African market, supported by scouting events and player-care programs that smooth transitions to European clubs.

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Key People

• CEO/Founder: Geoffrey Hoogland — FIFA-licensed agent
  LinkedIn: https://www.linkedin.com/in/geoffrey-hoogland-73581321b/

• Managing Director / Head of Football: Mélissa Onana — FIFA-licensed agent (Co-founder)

• Licensed agents: Geoffrey Hoogland; Mélissa Onana (IDs not publicly disclosed)

• Senior staff: Sékou Kaba — Player Support; Amine Braa — Agent

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Client Roster (teams in brackets)

Top players (current):

• Amadou Onana (Aston Villa)

• Mory Gbane (Stade Reims)

• Jean-Charles Castelletto (Al-Duhail SC)

• Joël Schingtienne (Venezia FC)

• Aldo Kalulu (FK Partizan)

• Adrian Grbić (FC Luzern)

Rising talents / U23:

• Mahmoud Ghorbel (US Monastir)

• Saïdou Touré (Jong Genk)

• Ludovick Wola-Wetshay (RSCA Futures)

• Ibrahima Dramé (Dila Gori)

• Thomas Geris (WSG Tirol)

Notable former clients: not publicly documented

Coaches/Staff represented (if any): not publicly documented

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Notable Deals

• 2024 — Amadou Onana: Everton → Aston Villa; permanent; ~£50m; contract to 2029

• 2025 — Mory Gbane: Gil Vicente → Stade Reims; permanent; ~€5m; contract to 2029

• 2025 — Joël Schingtienne: OH Leuven → Venezia FC; permanent; ~€3m; contract to 2029

• 2025 — Jean-Charles Castelletto: FC Nantes → Al-Duhail SC; permanent; ~€4m; contract to 2028

• 2025 — Wale Musa Alli: USM Alger → Ironi Kiryat Shmona; permanent; fee undisclosed

• 2024 — Aldo Kalulu: transfer to FK Partizan; permanent; contract to 2026

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Services

Contract negotiation; domestic & international transfers/loans; image rights and sponsorships; PR/branding and media; legal/tax and wealth planning liaison; relocation and family support; performance, medical and mental-coaching support; post-career planning.

Partner Network

Clubs and collaborators across Aston Villa, Stade Reims, FC Nantes/Al-Duhail, Venezia FC, FK Partizan, FC Luzern, US Monastir, Jong Genk, RSCA Futures, Kalmar FF; plus a network of scouts, lawyers, physios and performance specialists in Europe and North Africa.

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Track Record (last 3 seasons)

• Total transfers completed: 10+ (first-team and U23)

• Deals ≥ €10m: 1 (Onana → Aston Villa)

• Clients in top-5 leagues: 3+ (Premier League; Ligue 1; Serie A)

• National team clients: Belgium; Cameroon; Tunisia

• Renewal/extension deals: not publicly highlighted

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Approach & Philosophy

BTFM runs a scouting-led, development-first model with a strong Africa–Europe corridor. Career plans prioritise minutes and sporting fit, with value protection through sell-ons, options and performance bonuses. Negotiations are relationship-driven and supported by holistic player care to de-risk relocations.

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Fees & Transparency

Commission ranges not publicly disclosed; operations under FIFA Football Agent Regulations and Belgian federation rules with written mandates and disclosures. Dual representation only with informed consent; image-rights and expenses handled case-by-case.

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Compliance & Reputation

• Disciplinary actions / sanctions: none publicly reported

• Litigation / disputes: none notable in public domain

• Media sentiment: neutral to positive — regular coverage tied to Premier League/Ligue 1/Serie A placements