Be Loyal by Ginés Carvajal
Madrid Super-Agent

Spain

€80mm+

Key Facts

Also known as: Be Loyal, Be Loyal by GC
Founded: Not publicly disclosed (public brand accounts active by June 2023)
Headquarters: Madrid, Spain
Players: 9 (4 1st-tier) – Total market value: €80mm+
FIFA/FA registration: The FA (England) intermediary registration: IMS000586 (UK, listed in FA intermediary transactions)
Languages: Spanish (public-facing comms)
Regions covered: Spain, Europe, international moves (incl. China)
Email: ginescarvajal@nescarsport.es
Phone: +34-91-308-20-92
Instagram: https://www.instagram.com/beloyal_gc/

About

Be Loyal by Ginés Carvajal is the player and coach representation brand linked to Spanish super-agent Ginés Carvajal, long associated with elite Spanish talent and Real Madrid-connected careers.
Carvajal’s background includes entering football representation via sports travel work in the early 1980s, later building a reputation around discretion and long-term trust with clients.
The current roster is compact but high-value, led by Real Madrid players and select professionals across Spain and abroad.

Key People

• Ginés Carvajal Seller – Founder / Lead Agent

  • Bio: Spanish football agent active since the early 1980s; widely credited with pioneering representation work in Spain and known for long-term client relationships, including managing Raúl’s career and later advising top-flight players.

  • Contacts:

    • Email: ginescarvajal@nescarsport.es

    • Phone: +34-91-308-20-92

    • Instagram: @beloyal_gc

    • X: @BeLoyal_byGC

  • Industry roles: Vicepresidente 2º at the Asociación Española de Agentes de Futbolistas (AEAF).

• Licensed agents

  • Ginés Carvajal Seller – (RFEF/Federation licence details not publicly listed); FA intermediary registration IMS000586 appears in England FA intermediary reporting.

Client Roster

Top players and talents (current):

• Daniel Carvajal (Real Madrid) – 11.01.1992

• Álvaro Carreras (Real Madrid) – 23.03.2003

• Fran García (Real Madrid) – 14.08.1999

• Joel López (RC Celta Fortuna) – 31.03.2002

• Borja Alonso (Betis Deportivo Balompié) – 22.04.2004

• Óscar Melendo (Shanghai Port) – 23.08.1997

• Óscar Gil (CD Castellón) – 14.06.1995

• Óscar Plano (CD Leganés) – 11.02.1991

• Mario Gaspar (Without Club) – 24.11.1990

Notable former clients (historically linked in media):

• Raúl (former player) – long-term association highlighted in Spanish media profiles of Carvajal.

• (Media has also cited Carvajal representing top-level Spanish players across multiple eras; specific “former client” status may vary over time.)

Coaches/Staff represented:

• Raúl (Manager – Without Club) – 27.06.1977

Notable Deals

• 2025 – Álvaro Carreras: Benfica → Real Madrid – transfer; contract until 30.06.2031; reported €50m fee.

• 2025 – Óscar Melendo: Cádiz → Shanghai Port – free transfer; contract to 31.12.2026.

• 2025 – Óscar Plano: Elche → CD Leganés – free agent signing; one-season agreement.

• 2025 – Óscar Gil: CD Castellón – renewal until 30.06.2026.

• 2025 – Joel López: RC Celta – renewal until 30.06.2028.

• 2024 – Dani Carvajal: Real Madrid – contract extension until 30.06.2026.

Services

• Contract negotiation and renewals

• Transfers and loans (domestic and international)

• Career strategy and long-term planning

• Club relationship management and placement strategy

• Support for cross-border moves (where relevant)

Partner Network

• Strong recurring relationships within Spain’s top professional ecosystem, including dealings with LaLiga clubs and major European counterparts (as reflected by client pathways).

• International connectivity demonstrated via China Super League placement.

Track Record (last 3 seasons)

• Total transfers/registrations completed (publicly documented among listed clients, incl. renewals): at least 6–8 notable moves/renewals (examples: Carreras transfer, Carvajal renewal, Plano signing, Melendo move, Gil renewal, Joel López renewal).

• Deals ≥ €10m:

  • Álvaro Carreras to Real Madrid (reported €50m).

• Clients in top-5 leagues:

  • Álvaro Carreras (Real Madrid), Fran García (Real Madrid), Dani Carvajal (Real Madrid).

• National team clients:

  • Dani Carvajal (Spain international).

• Renewal/extension deals:

  • Dani Carvajal (Real Madrid, to 2026), Óscar Gil (CD Castellón, to 2026), Joel López (RC Celta, to 2028).

Approach & Philosophy

Carvajal has publicly framed his working style around honesty, transparency with the player, and long-term relationships, emphasizing discretion and trust as core differentiators.
The brand’s current footprint suggests a selective, high-touch model: a small roster with several top-club clients and targeted international opportunities.

Fees & Transparency

In line with common football agency practice, remuneration is typically structured as an agreed commission on player earnings and, where permitted/contracted, on transfer-related compensation, documented via representation agreements.
Dual representation and conflicts of interest are generally handled via written disclosure/consent frameworks required by football governing bodies and leagues, with fee responsibility and payment method agreed contractually between parties.

Compliance & Reputation

Disciplinary actions / sanctions: No public sanctions found in reviewed sources.
Litigation / disputes: No specific active disputes confirmed in reviewed sources.
Media sentiment: Neutral-to-positive – long-tenured agent profile in Spanish media emphasizes reputation, discretion, and career longevity.

Awards/recognition

• Leadership role within AEAF (Vicepresidente 2º), reflecting industry standing in Spain’s agent community.

• Widely profiled in Spanish press as a long-serving elite representative associated with major careers (notably Raúl).