Founded: 11.10.2012
Headquarters: Südliche Münchner Straße 6a, 82031 Grünwald (Munich area), Germany
Players: 11 (4) Total market value: €95mm
FIFA/FA registration: Germany (DFB) – listed as a pre-registered intermediary entry (season 2020/21) for BALLWERK Sports GmbH / Jörg Lange. FIFA licence IDs: not publicly disclosed on the agency’s public profiles
Languages: German, English
Regions covered: Germany – DACH; wider EU (client footprint includes Germany, Austria, Croatia)
Email: jl@ballwerk.net
Phone: +49 89 6202 1671; +49 151 195 652 99
BALLWERK Sports GmbH is a boutique German player representation agency based in Grünwald near Munich. The firm is owned by former Bayern Munich and West Germany forward Dieter Hoeneß and works with a compact client list that includes Bundesliga-level talent. Public listings also show representation activity in coaching, including VfB Stuttgart head coach Sebastian Hoeneß.
CEO/Founder:
Dieter Hoeneß – Owner; former professional footballer and long-time football executive (incl. senior roles after his playing career). He played as a forward, best known for his time at FC Bayern Munich (1979–1987) after earlier spells with VfB Stuttgart and other clubs. At Bayern, he won multiple major trophies, including five Bundesliga titles and three DFB-Pokal cups, and became known as a prolific scorer (102 goals in 224 league appearances for the club).
After retiring, Hoeneß moved into football management/executive work (including a senior role at VfB Stuttgart) and later founded a consulting company; he’s also the brother of Uli Hoeneß and the father of coach Sebastian Hoeneß.
Managing Director / Head of Football:
Jörg Lange – Managing Director (Geschäftsführer); listed as “licensed” on Transfermarkt.
Contact: jl@ballwerk.net | +49 89 6202 1671 | +49 151 195 652 99
Licensed agents:
Jörg Lange – listed as licensed (public licence ID not shown).
Other staff (publicly listed):
Sanel Fejzic – staff member
Contact: sf@ballwerk.net
Top players and talents (current):
Aleksandar Pavlovic (Bayern Munich) – 03.05.2004
Josip Stanišić (Bayern Munich) – 02.04.2000
David Herold (Karlsruher SC) – 20.02.2003
Gabriel Marusic (Austria Salzburg) – 03.03.2003
Moritz Mosandl (Without Club) – 17.06.2002
Ben Kronenberg (Preußen Münster II) – 20.02.2005
Emir Karić (Sturm Graz) – 09.06.1997
Smail Prevljak (NK Istra) – 10.05.1995
Jonathan Meier (SSV Ulm 1846) – 11.11.1999
Piet Burghardt (FC Bayern München U17) – 15.03.2009
Xaver Pucci (FC Bayern Munich U17) – 16.03.2009
Notable former clients:
Not prominently listed in public agency rosters (current roster snapshot is publicly visible).
Coaches/Staff represented:
Sebastian Hoeneß (VfB Stuttgart) – 12.05.1982
David Krecidlo (VfB Stuttgart) – 19.01.1984
Mersad Selimbegović (Alemannia Aachen) – 29.04.1982
2024 – David Herold: Regensburg → Karlsruher SC – permanent transfer, fee €750k; contract length not public on the transfer line.
2024 – Emir Karić: Darmstadt 98 → Sturm Graz – free transfer; contract through 30.06.2027.
2024 – Jonathan Meier: Dynamo Dresden → SSV Ulm 1846 – free transfer; contract through 30.06.2026.
2025 – Smail Prevljak: joined NK Istra – permanent move; contract through 30.06.2027 (fee not shown on profile).
2025 – VfB Stuttgart: Sebastian Hoeneß – contract extended to 30.06.2028; David Krecidlo also signed to 2028.
Player representation and contract negotiation
Transfers (permanent deals, loans, free transfers)
Career strategy and club pathway planning
Coach representation
Performance support coordination (club and specialist partner alignment)
Media and commercial advisory (case-by-case)
Strong footprint in Germany (Bundesliga and 2. Bundesliga) plus active placements in Austria and Croatia.
Typical collaboration set: clubs, academy programs, legal/tax advisors, and scouting contacts (not publicly itemized).
Total transfers completed:
David Herold to Karlsruher SC (2024)
Emir Karić to Sturm Graz (2024)
Jonathan Meier to SSV Ulm 1846 (2024)
Smail Prevljak to NK Istra (2025)
Deals ≥ €10m:
None shown on the public transfer lines for listed clients in the last 3 seasons (based on visible fees).
Clients in top-5 leagues:
Aleksandar Pavlovic (Bayern Munich – Bundesliga)
Josip Stanišić (Bayern Munich – Bundesliga)
National team clients:
Pavlovic (Germany)
Stanišić (Croatia)
Karić (Bosnia and Herzegovina)
Renewal/extension deals:
Sebastian Hoeneß extended at VfB Stuttgart to 2028; David Krecidlo also signed to 2028.
BALLWERK’s public footprint points to a tight, quality-over-quantity model, with elite-level representation at the top end and a development pipeline around youth and U23 profiles. With experienced leadership at ownership level and a small staff, the agency appears to prioritize long-term contract security and carefully chosen club environments over high-volume dealmaking.
Typical market practice in Europe: agent commission usually comes from a negotiated percentage of player salary and/or transfer-related service fees, varying by deal structure and representation scope.
FIFA compliance baseline: representation agreements should be written and conflicts of interest must be managed (especially in dual representation scenarios).
Expense handling: not publicly disclosed by the agency.
Disciplinary actions / sanctions: No public sanctions found in the main public sources used for this profile.
Litigation / disputes: No widely reported public disputes found in the sources reviewed.
Media sentiment: Neutral to positive – coverage is mainly context-driven around represented players/coaches rather than agency controversy.
No agency-specific awards prominently listed in public sources.
Owner recognition is primarily tied to Dieter Hoeneß’s playing and executive career history.
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