A.M.A. Sports Agency
Nordic Player Management
€35mm
Key Facts
Founded: 2005
Headquarters: Drottninggatan 27, 411 14 Gothenburg, Sweden
Kungsgatan 9, 111 35 Stockholm
Players: 50+ (15+ 1st tier) – Total market value: €35mm
FIFA/FA registration: Licensed
Languages: Swedish, English (operational)
Regions covered: Scandinavia, Europe, North America
Email: info@amasportsagency.com
Phone: +46 (0) 738-128303
Instagram: https://www.instagram.com/amasportsagency/
Facebook: https://www.facebook.com/A.M.A.SportsAgency/
X: https://x.com/AMASportsAgency
About
A.M.A. Sports Agency is a Sweden-based football representation agency operating from Gothenburg, with an international-facing setup that also highlights Stockholm and New York in its public company presence.
The agency represents a predominantly Swedish client base across first and second tiers, with a smaller group active in top European leagues.
Key People
Pontus Norén – Founder / Agent
Sweden-based founder and primary point of contact publicly listed by the agency.
Contacts: pontus@amasportsagency.com; +46 70 218 76 04Carl-Johan Fransén – Football operations and FIFA-licensed
Tel:+46738128303
Email: cj@amasportsagency.comJeff Sundell – Agent (FIFA-licensed)
Tel: tel:+46738115924
Email: jeff@amasportsagency.com
Client Roster
Top players and talents:
Isak Jansson (OGC Nice) – 31.01.2002
Pontus Almqvist (Parma Calcio 1913) – 10.07.1999
Viktor Johansson (Stoke City) – 14.09.1998
Arvid Brorsson (AC Monza) – 08.05.1999
Melker Heier (IK Sirius) – 08.05.2001
Herman Johansson (Mjällby AIF) – 16.10.1997
Max Nilsson (Landskrona BoIS) – 11.03.2005
Viktor Gustafson (Mjällby AIF) – 22.03.1995
Anton Ekeroth (Hamarkameratene) – 16.09.2001
Kevin Ackermann (IF Brommapojkarna) – 24.05.2001
Adam Carlén (Excelsior Rotterdam) – 27.06.2000
Olle Samuelsson (BK Häcken) – 16.05.2004
Oliver Alfonsi (Varbergs BoIS) – 03.06.2003
Adam Bergmark Wiberg (Without Club) – 07.05.1997
Jacob Bergström (Mjällby AIF) – 26.04.1995
Filip Schyberg (Halmstads BK) – 10.03.1999
David Seger (CSKA Sofia) – 15.07.1999
Gustav Broman (Varbergs BoIS) – 25.07.2001
Blessing Asumang (Örebro SK) – 11.05.2006
Malkolm Nilsson Säfqvist (Djurgården) – 03.08.1993
Isak Vidjeskog (Varbergs BoIS) – 28.03.2004
Gustaf Norlin (LKS Lodz) – 09.01.1997
Axel Lindahl (Östers IF) – 04.04.1995–
Coaches/Staff represented (if any):
–
Notable Deals
2025 – Isak Jansson (OGC Nice): Rapid Vienna → Nice, transfer fee €10m
2024 – Pontus Almqvist (Parma): Rostov → Parma, transfer fee €2m, contract to 30.06.2027
2024 – Viktor Johansson (Stoke City): Rotherham → Stoke City, transfer fee €1m
2024 – Anton Ekeroth (HamKam): AC Horsens → HamKam
2023 – Isak Jansson (Rapid Vienna): FC Cartagena → Rapid Vienna, transfer fee €0.25m
Services
Contract negotiation and renewals
Transfers and loans (player placement, deal execution)
Career management and player strategy
International representation support (multi-market positioning)
Partner Network
Clubs and leagues across Sweden and broader Europe (client placement footprint visible via roster club distribution)
Track Record (last 3 seasons)
Total transfers completed: 10+
Deals ≥ €10m: 1
Clients in top-5 leagues: 2
National team clients: At least 1
Renewal/extension deals: Many
Approach & Philosophy
A.M.A. presents itself as a relationship-led agency built around long-term career planning, with a core footprint in Sweden and a pathway to international moves.
The client mix suggests a development pipeline focus (U19 to second-tier) alongside selective placement into top leagues when a breakout market opportunity appears.
Fees & Transparency
Typical football-agent remuneration is governed by FIFA Football Agent Regulations (FFAR), including caps depending on client type and player remuneration, and restrictions around conflicts and dual representation. No agency-specific commission policy is publicly disclosed.
Compliance & Reputation
Disciplinary actions / sanctions: No public sanctions found
Litigation / disputes: No public litigation found
Media sentiment: Neutral-to-positive in deal coverage, driven mainly by transfer reporting around headline moves rather than controversy
