Admira Partners UK Ltd
South America–Europe Conduit

UK

€43mm

Key Facts

Founded: 2012 (company incorporated; agency states founded 2012)
Headquarters: Vineyards Business Centre, 36 Gloucester Avenue, London NW1 7BB, United Kingdom; Phone: +44 (0)20 7284 9774
Players: 4 (4 in 1st tiers) • Total market value: €43mm
FIFA/FA registration: FIFA-licensed agents; English FA accredited
Languages: English; Spanish
Regions covered: England, Italy, Spain, Portugal; South America
Email: info@admirapartners.uk
Phone: +44 (0)20 7284 9774
Instagram: https://www.instagram.com/admirapartners.uk

About

Admira Partners UK is a London-based boutique football agency founded in 2012. The firm specialises in top-tier transactions between South America and Europe, combining representation of elite players with club-facing brokerage, scouting and contract structuring. Their track record concentrates on England, Italy, Spain and Portugal, underpinned by a South American partner network.

Key People

• CEO/Founder: Carolina Varela — Partner and Santiago Baraibar — Partner
  https://www.linkedin.com/in/carolina-varela
  https://www.linkedin.com/in/santiago-baraibar

• Associate (LATAM): Vicente Martí Baraibar
  https://www.linkedin.com/in/vicente-mart%

• Licensed agents: Santiago Baraibar — Partner (FIFA license 202304-1043); Carolina Varela — Partner (FIFA license 202305-2059); Vicente Martí — Associate (FIFA license 202309-4441)

Client Roster

Top players (current):

• Nahuel Molina (Atlético de Madrid) — RB

• Agustín Giay (Palmeiras) — RB

• Kevin Mac Allister (Union Saint-Gilloise) — CB

• Giovanni Simeone (Torino) — CF

Rising talents / U23:

• Agustín Giay (Palmeiras) — RB

Coaches/Staff represented (if any):

• Not publicly listed

Notable Deals

• 2025 — Giovanni Simeone: Napoli → Torino; loan with conditional obligation to buy; to 2026

• 2024 — Agustín Giay: San Lorenzo → Palmeiras; ~€7m; to 2029

• 2022 — Nahuel Molina: Udinese → Atlético de Madrid; ~€20m; five-year deal

Services

• Brokerage between clubs/agents

• Player representation and contract negotiation

• Global scouting with South America focus

• Contract structuring and commercial management

Partner Network

• Atlético de Madrid; Palmeiras; Union Saint-Gilloise; Torino; South American scouting partners

Track Record (last 3 seasons)

• Total transfers completed: 3+ first-team moves/contracts publicly attributable (Giay 2024; Simeone 2025 loan; Mac Allister extension 2025)

• Deals ≥ €10m: None publicly attributed within last 3 seasons (Giay ~€7m); historical highlight: Molina ~€20m in 2022

• Clients in top-5 leagues: Active (LaLiga; Serie A)

• National team clients: Argentina seniors among roster

• Renewal/extension deals: Kevin Mac Allister extended to 2027 (2025)

Approach & Philosophy

Targeted, relationship-driven representation connecting South American talent with elite European environments. Emphasis on precise scouting, clear role fit, and robust contract/rights structures that balance player development with asset value for clubs.

Fees & Transparency

Operates under FFAR and FA rules; fee ranges and dual-representation/expense policies not publicly disclosed.

Compliance & Reputation

• Disciplinary actions / sanctions: None publicly recorded

• Litigation / disputes: None located

• Media sentiment: Positive/neutral — LaLiga/Serie A client placements and 2024–25 activity