22Eleven Sports
Tax-Focused Boutique
Netherlands €21mm
Key Facts
Also known as: 22ELEVEN-SPORTS; 22|ELEVEN; ELEVEN|TAX
Founded: 2018 (as ELEVEN|TAX / 22ELEVEN-SPORTS)
Headquarters: Rotterdam, Netherlands
Players: 4 (1) – Total market value: approx. €21mm
FIFA/FA registration: FIFA licensed player agent – Ognjen Bajovic (owner); operates via Dutch sole proprietorship ELEVEN|TAX, trade names 22ELEVEN-SPORTS and 22|ELEVEN, KvK 74809776
Languages: Dutch; English
Regions covered: Netherlands; United Kingdom; wider Europe; Caribbean (Curaçao)
Email: info@22-eleven-sports.com
About
22Eleven Sports was founded by Ognjen Bajovic and Robert Christiaan Pot is a Rotterdam-based boutique football agency that combines top-level legal and tax expertise with personalised player and coach representation. Structurally built around the Dutch tax advisory firm ELEVEN|TAX, the agency specialises in career and fiscal planning for professional footballers, coaches and entertainers, with a small but high-value client list headed by Dutch international prospect Antoni Milambo.
With its dual focus on sports management and cross-border taxation, 22Eleven is particularly strong in advising clients who play in multiple jurisdictions and for national teams outside their country of birth, such as Curaçao.
Key People
CEO/Co-Founder:
Ognjen Bajovic – Owner of ELEVEN|TAX and 22Eleven, tax lawyer and FIFA licensed player agent with a background as a professional footballer; active as a legal and strategic advisor to the Curaçao national team setup.
LinkedIn: https://www.linkedin.com/in/ognjen-bajovic
Phone: +31648197540
Co-Founder / Head of Football:
Robert Christiaan Pot – Co-owner and licensed intermediary at 22Eleven, involved in day-to-day football operations and client management.
Phone: +31618025636
Licensed agents:
Ognjen Bajovic – FIFA Licensed Player Agent (licensed; owner, 22Eleven).
Robert Christiaan Pot – Licensed intermediary and co-owner.
Igor Bajovic – Licensed intermediary supporting scouting and client service.
Client Roster
Top players and talents (current):
Antoni-Djibu Milambo (Brentford FC) – 03/04/2005
Roshon Felix Romar Jordan van Eijma (RKC Waalwijk) – 09/06/1998
Marleyson “Marley” Cruz (Feyenoord U21) – 16/02/2006
Thomas Artic (FC Dordrecht) – 15/07/2008
Notable former clients:
Not publicly disclosed. No reliable, up-to-date sources list any high-profile former clients separate from the current roster.
Coaches/Staff represented (if any):
Dick Advocaat (Curaçao national team manager) – 27/09/1947
Cor Pot (Curaçao assistant manager) – 08/06/1951
22Eleven is closely linked to the technical staff of the Curaçao national team, supporting Advocaat and Pot around contractual, tax and structural matters.
Notable Deals
2025 – Antoni Milambo from Feyenoord to Brentford FC (permanent transfer)
Attacking midfielder Antoni Milambo moved from Feyenoord to Brentford on 3 July 2025, signing a five-year deal with an option for a further season. Multiple outlets report a transfer fee of around €20m plus potential bonuses, making it one of Brentford’s record signings and a flagship deal for a boutique agency of 22Eleven’s size.2024 – Roshon van Eijma from TOP Oss to RKC Waalwijk (free transfer)
Curaçao international centre-back Roshon van Eijma joined RKC Waalwijk on a free transfer in July 2024, signing a contract through 2026. The move took him from the Dutch second tier to a club with top-flight ambitions, strengthening his international profile ahead of World Cup qualifying.2024 – Dick Advocaat appointed Curaçao national team head coach
Dick Advocaat was appointed Curaçao head coach in January 2024 on a one-year deal with an option for a further year. Reporting around the appointment and subsequent interviews highlight Ognjen Bajovic as a key figure in convincing Advocaat to take the role and structuring the agreement, reflecting 22Eleven’s influence in high-level coaching negotiations.2025 – Advocaat extends and leads Curaçao to first-ever World Cup qualification
Under Advocaat and his long-time assistant Cor Pot, Curaçao went unbeaten in the final qualifying round and secured a historic place at the 2026 World Cup, with Bajovic publicly stating he had worked “behind the scenes” on the project. While not a classic club transfer, this is a landmark coaching and national-team project tied directly to 22Eleven’s management and advisory work.2025 – Professional contract progression for Marley Cruz at Feyenoord
Young right-back / wide defender Marley Cruz continued his pathway within Feyenoord’s academy structure, signing a professional deal through 2026 and moving into the U21 squad, with 22Eleven listed as his intermediary.
Historic deal of note outside the last three seasons
2020 – First long-term pro contract for Antoni Milambo at Feyenoord
As a highly rated academy prospect, Milambo signed a multi-year professional contract with Feyenoord in 2020, with Dutch media at the time referencing guidance from Ognjen Bajovic in his development and contract negotiations – an early indication of the advisory work that later evolved into 22Eleven’s representation.
Services
22Eleven operates at the intersection of player representation and specialist cross-border tax advice for elite athletes and entertainers. Its services include:
Overall career management of professional sportspersons (strategic planning, club pathway, contracts, and national team exposure).
Contract negotiation and renegotiation for players and coaches, including incentive structures and appearance fees.
Taxation of entertainers and sportspersons performing abroad – structuring income across leagues and countries.
International tax optimisation, including holding structures, real-estate and image-rights planning, in cooperation with ELEVEN|TAX.
Sponsorship and image-rights support, ensuring tax-efficient handling of commercial income.
Legal and regulatory advisory for FIFA/FA rules, new FIFA Football Agent Regulations, and national federation compliance.
Wealth and estate planning in conjunction with trusted external financial partners.
Support around relocation, immigration, and lifestyle considerations when players move between the Netherlands, UK and Caribbean.
Partner Network
Clubs & national teams:
Feyenoord (Netherlands) – youth and first-team pathway for Milambo and Cruz.
Brentford FC (England) – destination club for Milambo and first Premier League partner club for the agency.
RKC Waalwijk (Netherlands) – current club of Roshon van Eijma.
Curaçao national team – through the representation and advisory work around Dick Advocaat, Cor Pot and key internationals.
Legal / tax and professional services:
ELEVEN|TAX – in-house tax and legal backbone of the agency.
External accountants, tax and legal firms in other jurisdictions where necessary (UK and Caribbean partners inferred from client base and Bajovic’s cross-border tax practice).
Other:
Informal network of scouts, performance specialists and financial planners used on a case-by-case basis; not publicly listed but typical for a boutique agency of this size.
Track Record (last 3 seasons)
Total transfers completed:
3 confirmed player/coaching moves since 2023 (Milambo to Brentford; van Eijma to RKC Waalwijk; Advocaat to Curaçao), plus at least one youth/pro contract for Cruz.
Deals ≥ €10m:
1 – Antoni Milambo’s reported €20m (+ bonuses) move to Brentford.
Clients in top-5 leagues:
1 – Antoni Milambo (Premier League, Brentford).
National team clients:
3+ – Milambo (Netherlands U21), van Eijma (Curaçao), and coaching staff for Curaçao (Advocaat, Pot).
Renewal/extension deals:
At least 1 youth/pro extension (Cruz at Feyenoord through 2026), with further renewals likely but not publicly disclosed.
Approach & Philosophy
22Eleven positions itself as an ultra-boutique agency that prefers a very small client list in order to provide deep, tailored support. The philosophy is to combine high-end tax and legal structuring with football-specific know-how, so that players and coaches can focus on performance while the agency protects their long-term financial and contractual interests.
On the football side, the agency’s deals show a willingness to place clients directly into top-five leagues and ambitious projects (Brentford, Curaçao’s World Cup run), while still managing risk through stable contract lengths and clear progression pathways. Negotiation style appears data- and scenario-driven, grounded in fiscal and regulatory analysis rather than purely sporting emotion.
Fees & Transparency
Public sources do not disclose 22Eleven’s precise fee structure. In line with standard European practice for FIFA-licensed intermediaries, football representation commissions are likely to be negotiated within the typical 3–5% range of a player’s gross salary or transfer-related remuneration, with bespoke arrangements for coaches. Image-rights and commercial-deal income are typically handled through tax-efficient structures within or alongside ELEVEN|TAX, with an emphasis on compliance with Dutch and international tax law.
Compliance & Reputation
Disciplinary actions / sanctions:
No FIFA, UEFA or KNVB disciplinary sanctions or de-registrations involving 22Eleven or its key agents are publicly recorded as of December 2025.
Litigation / disputes:
No media-reported civil litigation, insolvency or major disputes involving ELEVEN|TAX / 22Eleven in relation to sports representation have been identified.
Media sentiment:
Generally positive to neutral. Coverage around Milambo’s transfer frames 22Eleven Sports as the team behind a major Premier League move for a Dutch talent, while articles and interviews about Curaçao’s World Cup qualification highlight Bajovic’s “behind the scenes” contribution in a favourable light.
Awards/recognition
No formal industry awards (such as Globe Soccer, FIFPro or domestic agent-of-the-year prizes) are publicly listed for 22Eleven or its principals as of late 2025.
Indirect recognition comes through the scale of the Milambo transfer and the prominence of Curaçao’s World Cup qualification, which have drawn international media attention to Bajovic and his advisory work.
